More than $650,000 to be swiftly dispersed to
artists across Los Angeles
Hudson Pacific Properties, Inc. (“Hudson Pacific”) (NYSE:
HPP), a Los Angeles-based real estate investment company
focused on West Coast epicenters of media and tech, and Macerich
(NYSE: MAC), one of the nation’s leading owners, operators and
developers of one-of-a-kind retail properties in top markets,
announced today that they will fast-track more than $650,000 to
artists in Los Angeles impacted by COVID-19 through the Vibrant
Cities Arts Grant. The funds are associated with the One Westside
project, a joint venture between Hudson Pacific and Macerich, which
is converting the former Westside Pavilion mall into Google’s
newest Los Angeles campus. Consistent with the joint venture
structure, Hudson Pacific will fund the majority of the Vibrant
Cities Arts Grant.
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The devastating impact of COVID-19 on the local art community
spurred the program, which will direct funds to individual artists
or artist groups to either recoup lost funds from canceled programs
or to support ongoing artistic endeavors. Special consideration
will be given to female and LGBTQ+ artists and artists of color as
well those presenting work on social justice, civil rights, the
physical environment and other contemporary social issues.
“At Hudson Pacific, we know that the artistic community is part
of what makes our city so vibrant, and we want to help support
artists across Los Angeles during this challenging time,” said
Chris Pearson, Vice President of Development, Planning and
Government Affairs at Hudson Pacific. “We are pleased to come
together with our partner Macerich to launch the Vibrant Cities
Arts Grant, which is designed to provide a financial lifeline to a
wide array of artists with a specific focus on supporting people of
color, female and LGBTQ+ artists.”
“Macerich prioritizes the needs of local communities in our
operations, development and ongoing outreach, in Southern
California and around the country,” said David Short, Executive
Vice President, Asset Management, Macerich. “Here, where the arts
are so much a part of people’s lives and our regional economy,
we’re happy to join with our partner Hudson Pacific to help
individual artists continue to forward their creative work.”
The City of Los Angeles Department of Cultural Affairs’ Private
Arts Development Fee Program requires owners pay an arts fee
associated with private development projects. Rather than
allocating these funds to commission artwork for the property,
Hudson Pacific and Macerich, with support from the City of Los
Angeles Department of Cultural Affairs, Arts Development Fee
Program, instead will disperse funds directly to many artists in
need in increments of $5,000, $10,000 or $15,000.
Grant applications will be reviewed by a three-person panel,
including Pearson from Hudson Pacific, Marla Koosed, a corporate
art advisor who previously served as Culver City’s Arts Commission
Chair and Beau Basse, Founder & Creative Director, LeBasse
Projects, which works with civic organizations, private developers
and global brands to design, develop and execute public art
programming. Further details and application instructions are
available at VibrantCitiesArtsGrant.com.
Applications will be accepted beginning January 4, 2021 until
the funds are exhausted. One of the program’s goals is to quickly
process applications to expedite essential funds to artists and
arts organizations in need.
Hudson Pacific has a history of supporting the local arts
economy with activations and permanent installations on multiple
projects in Los Angeles and across its West Coast portfolio. These
include public murals and art installations at Hudson Pacific’s
EPIC, ICON and Harlow properties in Hollywood, and 4th &
Traction and Maxwell in the Downtown Los Angeles Arts District.
This initiative also dovetails with Hudson Pacific’s Better
Blueprint corporate responsibility platform, which aims to foster
the growth of sustainable, healthy and equitable cities. For more
information on Better Blueprint, please visit
https://www.hudsonpacificproperties.com/responsibility.
Across its portfolio of major retail properties in attractive
U.S. markets, Macerich integrates a variety of artworks and
larger-scale installations that heighten the cultural experience
for millions of shoppers each year. Among the latest examples is
Fashion Outlets of Chicago, which in November unveiled two
commissioned pieces by Chicago artists Sun Jang and Matthew
Hoffman, joining the property’s permanent collection of 14
commissions. At luxury leader Scottsdale Fashion Square, an
extensive art walk features pieces ranging from a generative video
installation to powerful murals, sculptures and unique
architectural elements. Many artworks at Macerich properties also
align with the company’s industry-leading focus on
sustainability.
About Hudson Pacific Properties
Hudson Pacific is a real estate investment trust with a
portfolio of office and studio properties totaling nearly 19
million square feet, including land for development. Focused on
premier West Coast epicenters of innovation, media and technology,
its anchor tenants include Fortune 500 and leading growth companies
such as Netflix, Google, Square, Uber, NFL Enterprises and more.
Hudson Pacific is publicly traded on the NYSE under the symbol HPP
and listed as a component of the S&P MidCap 400 Index. For more
information visit HudsonPacificProperties.com.
About Macerich
Macerich is a fully integrated, self-managed and
self-administered real estate investment trust (REIT), which
focuses on the acquisition, leasing, management, development and
redevelopment of regional malls throughout the United States.
Macerich currently owns 51 million square feet of real estate
consisting primarily of interests in 47 regional shopping centers.
Macerich specializes in successful retail properties in many of the
country’s most attractive, densely populated markets with
significant presence on the West Coast and in Arizona, Chicago and
the New York Metro to Washington, DC corridor. A recognized leader
in sustainability, Macerich has achieved the #1 GRESB ranking in
the North American Retail Sector for five straight years,
2015-2020. Additional information about Macerich can be obtained
from the Company's website at www.macerich.com.
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Hudson Pacific Properties
Investors: Laura Campbell (310) 622-1702
lcampbell@hudsonppi.com
Media: Laura Murray (310) 622-1781 lmurray@hudsonppi.com
Macerich Karen Maurer (602)
708-6311 Karen.maurer@macerich.com
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