The new Long Island store offers more than 500 varieties of trend-forward designs and installation services; LL Flooring supports customers with new smartphone app and digital suite of online tools

LL Flooring, formerly Lumber Liquidators, (NYSE:LL), one of the nation’s largest specialty retailers of high-quality, hard-surface flooring that is dedicated to providing the best customer experience, announced the opening of its new Medford, New York, store, located at 700 E. Patchogue Yaphank Road, Suite 47. With 414 stores nationwide, this is the Company’s first Medford store and second store on Long Island.

LL Flooring offers more than 500 varieties of floors in the latest styles including solid and engineered hardwood, laminate, water-resistant vinyl, porcelain tile, bamboo and cork, all available to view in-store and online at LLFlooring.com. The Company is dedicated to guiding customers throughout their entire flooring journey, from that first spark of inspiration to installing the floor correctly, with high-touch, knowledgeable flooring experts to answer any questions.

The new Medford store features a Design Center with video capability where store associates can collaborate with customers to find the best floor for any vision or project and visualize how it will look using the Picture It floor visualizer. This online tool allows customers to upload a photo of any room and select from hundreds of LL floors to preview how the floors will look in their space.

“We are excited to join the Medford community as the go-to resource to help retail and pro customers discover beautiful flooring,” said Charles Tyson, President and CEO of LL Flooring. “LL Flooring prides itself on offering a broad assortment of trend-right and quality flooring styles, and we are looking forward to welcoming customers to help them in their flooring journey at our newest Long Island store.”

The Medford store is open weekdays 9 a.m. – 7 p.m., Saturdays 9 a.m. – 6 p.m. and Sundays 11 a.m. – 5 p.m. Customers can also access LL Flooring resources at their call center, 1.844.4.LLFloor or via chat online at LLFlooring.com.

A Go-To Destination for Pros

LL partners with the pro to help builders, remodelers, installers, property managers and design professionals with a seamless, efficient experience, plus great value and products that perform at the highest level. Several of the floors stocked by LL Flooring carry limited commercial warranties in addition to industry-leading warranties for retail customers.

Pros can also register with LL Flooring online, and get access to project planning tools, real-time view of inventory levels at nearby stores, pro exclusive pricing, and the ability to track client projects. There are also extended hours for pros at the store, and a robust assortment of tools, molding and other accessories. Pre-staged orders for quick pick up or customized direct ship or delivery solutions are another perk for the pro.

LL Flooring also extends pro pricing through the pro to their customers with the pro’s referral.

Expert Service Extends to Flooring Installation

In addition to supporting the pro and the DIYer, LL’s team of flooring experts are ready to take care of customers who want a full-service solution by arranging for professional installation by independent contractors. Installation services include a comprehensive assessment and measurement for customers and full installation with LL’s molding and matching stair treads.

Helpful Online Suite of Digital Tools and New App Empower Customers

Along with the online Picture It floor visualizer, LL Flooring’s digital suite of tools includes a unique Floor Finder experience to help customers find their style and learn which flooring options complement their vision by answering a quick set of questions. The tool turns information on the room to be renovated, type of floor, color preferences and more into a suggested collection of options based on the customer’s unique profile.

The Picture It and Floor Finder tools are made even easier to access through LL Flooring’s new smartphone app. The LL Flooring app showcases current sales and app-only offers to help customers seek out beautiful flooring options and deals. The new app also gives customers the opportunity to order free samples and view digital catalogs to discover flooring inspiration.

To add further flexibility for customers, LL offers a virtual store shopping experience for customers to meet with a live, in-store LL Flooring associate via a computer or tablet. Accessed via appointment, the LL Flooring expert will walk the customer through the store to showcase flooring styles and answer the customer’s questions.

“As the retail experience has evolved, LL Flooring has been at the forefront to offer customers several options to curate floor options and provide expert guidance through our helpful digital resources. They’re great extensions of our in-store experience,” said Tyson.

New LL Style Platform Brings Designer’s Eye to Customers

In addition to providing trend-right flooring options, LL Flooring has launched a new online home design content platform, LL Style, that touches on floor-to-ceiling interior décor trends and ideas that customers and industry stakeholders can use for ongoing inspiration. LL Style features weekly posts and can be viewed online at LLFlooring.com.

About LL Flooring

LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with 414 stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. LL Flooring's online tools also help empower customers to find the right solution for the space they've envisioned. LL Flooring's extensive selection includes water-resistant vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. LL Flooring stores are staffed with flooring experts who provide advice, pro partnership services and installation options for all of LL Flooring's products, the majority of which is in stock and ready for delivery.

Learn More about LL Flooring

  • Our commitment to quality, compliance, the communities we serve and corporate giving: https://www.llflooring.com/corp/quality.html
  • Follow us on social media: Facebook, Instagram and Twitter

Nathan Bowie nathan.bowie@onesimpleplan.com 612-677-2250

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