CINCINNATI and BOSTON,
Aug. 11, 2020 /PRNewswire/
-- The Kroger Co. (NYSE: KR), America's largest grocery
retailer, today announced Kroger Ship will expand to offer an
extended ship-to-home assortment through a marketplace offering of
third-party sellers powered by Mirakl, the leading software
platform enabling B2C and B2B digital marketplaces.
"Our customers are increasingly turning to our e-commerce
solutions provided at Kroger.com for their grocery and household
essential needs. To better serve our customers, we're continuing to
invest in technology that enables us to expand our digital services
to deliver anything, anytime, anywhere," said Jody Kalmbach, Kroger's group vice president of
product experience. "Leveraging Mirakl's best-in-class marketplace
solution, we are broadening Kroger's ship-to-home capabilities by
offering more relevant products for our customers through exciting
new partnerships with reputable third-party sellers."
Kroger Ship, which launched in August
2018, will offer customers an extended aisle of products
made available through marketplace partners. Initially, more than
50,000 additional items will be available to customers across
multiple categories, including natural and organic, international
food, specialty items, housewares and toys.
"Kroger has long been a retail giant, and by integrating an
online marketplace into its leading eCommerce experience, Kroger is
continuing to lead from the front," said Adrien Nussenbaum, CEO and Co-founder of Mirakl.
"It's clearer than ever that digital marketplaces are the
foundation of the next generation of commerce, and we look forward
to supporting Kroger as it takes advantage of this
Kroger's marketplace products are expected to launch this fall.
Eligible Kroger.com orders earn loyalty rewards like fuel
"The expansion of our Kroger Ship platform will continue to
bring together our industry-leading customer insights and
merchandising data to offer our customers a digital shopping
experience that includes staples available in our physical stores
as well as products that are exclusive to Kroger.com," said
Stuart Aitken, Kroger's senior vice
president and chief merchant and marketing officer. "As part of our
continuing transformation, we look forward to accelerating the
development of our e-commerce platform and providing our customers
with even more choices."
Kroger's strategic investments in e-commerce technology and
channels over the past two and half years under Restock
Kroger have positioned the company to more effectively respond
to the sustained, increased demand of delivery, pickup and
ship-to-home orders during the COVID-19 pandemic. In Kroger's first
quarter 2020 results, its digital sales grew 92 percent.
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About The Kroger Co.
At The Kroger Co.
(NYSE: KR), we are Fresh for Everyone™ and dedicated to our
Purpose: To Feed the Human Spirit®. We are, across our family
of companies, nearly half a million associates who serve over 11
million customers daily through a seamless shopping experience
under a variety of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
Mirakl is the only marketplace SaaS
platform that empowers both B2B and B2C organizations to launch and
grow an enterprise marketplace at scale. With the Mirakl
Marketplace Platform, both B2B and B2C businesses can offer more,
learn more and sell more: increase the number of products available
for buyers, grow the lifetime value of customers, and anticipate
buyer needs and preferences. Committed to ease of use, The Mirakl
Marketplace Platform is a turn-key solution that's easy to
integrate into any eCommerce platform and Mirakl Catalog Manager
makes managing product data quality simple at marketplace
Mirakl's unmatched marketplace expertise is key to customers'
success. Mirakl employs a team of 60+ marketplace operators who
help clients adopt best practices and client success provides
critical long-term strategic guidance. Over 250 customers in 40
countries trust Mirakl's proven technology and expertise including
Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada,
Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information:
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SOURCE The Kroger Co.