Buffalo David Bitton joins Kohl’s growing denim
portfolio, including recent addition of Levi’s SilverTab, to
provide more style-led options for the casual lifestyle
Buffalo David Bitton offers customers
assortment of premium and sustainable denim for men and women
Today, Kohl’s (NYSE: KSS) has announced a new partnership with
Buffalo David Bitton, which is owned by Iconix International, to
bring premium and responsibly-made denim styles to customers just
in time for fall. Available through January, 2023 in over 600
stores and online at Kohls.com, Kohl's brings Buffalo David Bitton,
a leading denim brand celebrating its 50th anniversary, to
customers with styles and fits for men and women. The addition of
the Buffalo David Bitton brand comes as Kohl’s continues to
diversify and bolster its denim assortment with premium and
style-led offerings for the casual lifestyle.
“Buffalo Jeans is the perfect addition to our denim lineup this
fall as we look to provide more offerings that support our
customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s
interim chief merchandising officer. “The brand’s focus on creating
craftsmanship-quality denim with unprecedented style is the perfect
complement to our existing and new denim brands. We know our
customers will love Buffalo Jeans’ assortment of premium denim in
today’s latest styles, and will naturally become wardrobe staples
this fall and winter.”
Founded in 1972 in France and made famous in Canada, Buffalo
David Bitton is a denim brand that has become a canvas for
individuality and outspoken style. The brand offers perfect fits,
the finest fabrics, and timeless washes. Styles available at Kohl’s
include straight and slim leg for men, as well as wide leg, bootcut
and mom jeans for women. The assortment also features other apparel
including shackets for women and tops for men.
“We couldn’t be more excited to partner with Kohl’s to bring
Buffalo Jeans to millions more customers across the country,” said
Brent Unger, executive vice president of Centric Brands. “At a time
when men and women are looking to fill their closets with fewer,
but more quality wardrobe staples, Buffalo Jeans provides the
perfect pair of denim with premium fabric, fits and washes that can
be dressed up or down depending on the day. It’s the type of
clothing item people will wear weekly and we’re excited that more
Kohl’s customers will have the opportunity to experience the
difference of Buffalo Jeans.”
Buffalo David Bitton is joined by the newly announced Levi’s
SilverTab collection to create an in-store denim destination
experience for customers this back to school and fall season. The
denim destination will be featured in over 600 stores adjacent to
Sephora at Kohl’s in an area designed to showcase new and
seasonally relevant brands. It will feature denim and apparel in
today’s latest styles and fits from Buffalo David Bitton and Levi’s
SilverTab, with sizes ranging from kids to adults.
The addition of the Buffalo David Bitton brand to Kohl’s
portfolio reinforces the company’s commitment to evolving its
assortments with premium and style-led offerings to support
customers’ casual lifestyle. It joins other customer favorite
brands including Sephora, Calvin Klein and Draper James RSVP, and
builds on Kohl’s robust denim assortment from brands such as Levi’s
and Levi’s SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad,
Wrangler, and more.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
About Buffalo David Bitton
Buffalo David Bitton is an iconic brand rooted in high-quality
denim pieces ranging in style, fit and function for everyone and
anyone — as Buffalo would say, “We Are Denim”. Founded in France
and brought to Montreal 50 years ago, Buffalo is a global fashion
brand offering a strong denim collection along with a complete
assortment of apparel and accessories for men, women, and children.
Buffalo is committed to its heritage of making the best quality
fashion. Buffalo has continued to become a canvas for individuality
and outspoken style.
For more information on Buffalo David Bitton, please visit
Buffalojeans.com and follow the brand on Instagram, Facebook and
TikTok.
About Iconix
Iconix International Inc. owns, licenses, and markets a
diversified portfolio of athletic, heritage and other consumer
brands, including UMBRO®, PONY®, STARTER®, OCEAN PACIFIC®,
DANSKIN®, LEE COOPER® and ECKO UNLTD. ®. In addition, Iconix
provides brand management, licensing, and other advisory services
to owners of brand IP on a global basis. The Company licenses its
and third-party brands to a network of leading retailers,
manufacturers and other operators that touch every major segment of
retail distribution in both the U.S. and worldwide. Through its
in-house business development, strategy, merchandising,
advertising, and public relations departments, Iconix manages these
brands to drive higher consumer awareness, broader commercial
reach, and greater brand valuations.
For more information, please visit Iconixbrand.com.
About Centric Brands LLC.
Centric Brands LLC is a global leading lifestyle brand
collective that has unparalleled expertise in product design,
development and sourcing, retail and digital commerce, marketing,
and brand building. Centric designs, sources, markets, and sells
high-quality products in the kids, men’s and women’s apparel,
accessories, beauty, and entertainment categories. The Company’s
portfolio includes licenses for more than 100 iconic brands,
including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and
Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, Hervé
Léger®, and IZOD® in the men’s and women’s apparel category;
Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®,
Timberland®, Hunter®, and Jessica Simpson® in the accessories
category; and in the entertainment category, Disney®, Marvel®,
Nickelodeon®, and Warner Brothers® among many others. The Company
also owns and operates Zac Posen®, Hudson®, Robert Graham®,
Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture
brand, Favorite Daughter, with Sara and Erin Foster. The Company’s
products are sold through leading mass-market retailers, specialty
and department stores, and online. The Company is headquartered in
New York City, with U.S. offices in Los Angeles and Greensboro, and
international offices in Asia, Europe, Montreal, and Toronto.
Centric Brands social impact efforts are centered around our
commitment to serve and uplift the communities where we live and do
business. Through our collective volunteerism and contributions, we
are dedicated to making a caring and lasting impact on the world
around us.
For more information about Centric Brands, please visit
www.centricbrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220805005387/en/
Kohl’s: Jackie Judkins, 262.309.2474,
jacquelyn.judkins@kohls.com Buffalo David Bitton: Andie
Lipton alipton@iconixbrand.com
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