Kohl’s Expands Advertising Opportunities with Kohl’s Media Network
July 21 2022 - 8:00AM
Business Wire
Kohl’s Media Network offers retail media
solutions to connect with shoppers and drive business growth
Kohl’s (NYSE: KSS) today announced the expansion
of Kohl’s Media Network (KMN), the company’s in-house retail media
agency, to further the company’s advertising opportunities and
provide brands, vendors and partners an extensive portfolio of
omnichannel media services. The retail media network harnesses
Kohl’s omnichannel presence, knowledge of its customer base, and
60-year history in retail to connect brands with their intended
audiences and provide valuable business insights that demonstrate
measurable results.
“Our goal through Kohl’s Media Network is to leverage our vast
omnichannel consumer data and insights to create innovative retail
media solutions for our partners that connect them directly with
personalized audiences,” said Christie Raymond, Kohl’s interim
chief marketing officer. “We look forward to continuing to grow our
offerings with KMN to provide industry-leading services that drive
business growth for Kohl’s, our partners and ultimately inspire
discovery among our customers.”
Kohl’s has spent more than six decades connecting with and
learning about its customers and today, boasts a loyal and engaged
customer base of more than 65 million. Kohl’s shoppers visit the
website over 1.7 billion times annually and engage across email,
the Kohl’s App and in the company’s more than 1,100 stores,
offering extensive reach across channels. Kohl’s strong customer
relationships create unparalleled opportunities for increased
inspiration and discovery of relevant products through
non-intrusive advertising while driving new revenue streams for the
company. Kohl’s Media Network provides a platform for the company
to leverage its data assets, loyalty program, media buys and sales
channels into revenue and strong results for advertising
partners.
Reaching Loyal Shoppers Throughout Their Journey
With nearly two billion site visits per year and millions of
active, engaged customers and loyalty members, Kohl’s channels are
strong advertising platforms with the data to serve relevant
content to targeted custom audiences. Kohl’s has built deep
relationships with its customers, and advertisers can work with
Kohl’s Media Network to create awareness, influence, engagement,
and ultimately drive conversion with the Kohl’s customer through
the full digital media suite.
KMN enables brands to share their own story and advertise on
Kohl’s digital platforms and through off-site digital advertising.
On-site channels include sponsored product ads, brand pages, email
ads, and Kohl’s App push notifications. Off-site channels include
paid social and influencer ads, off-site display ads, video, and
streaming audio.
Expanding KMN to Drive Growth
Kohl’s Media Network continues to evolve through strategic
partnerships that enable innovation, new capabilities and insights.
To drive further results, KMN has continued to expand with new
enhancements including cross-targeting, industry-leading
omnichannel data integration and closed-loop reporting. The company
continues to make progress and develop best-in-class product
offerings that create more ways for advertisers to engage with
their audiences.
Kohl’s Media Network has already seen great success with key
partners such as adidas, Bali, Carter’s and Levi’s, and expects
continued growth in the coming years. To learn more about Kohl’s
Media Network, visit Advertising.Kohls.com.
Cautionary Statement Regarding Forward-Looking
Information
This release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
The Company intends forward-looking terminology such as “believes,”
“expects,” “may,” “will,” “should,” “anticipates,” “plans,” or
similar expressions to identify forward-looking statements. Such
statements are subject to certain risks and uncertainties, which
could cause the Company's actual results to differ materially from
those anticipated by the forward-looking statements. These risks
and uncertainties include, but are not limited to, risks described
more fully in Item 1A in the Company's Annual Report on Form 10-K,
and in Item 1A of Part II in the Company's Quarterly Report on Form
10-Q for the quarter ended April 30, 2022, which is expressly
incorporated herein by reference, and other factors as may
periodically be described in the Company's filings with the SEC.
Forward-looking statements relate to the date initially made, and
Kohl’s undertakes no obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220721005360/en/
Jen Johnson, jen.johnson@kohls.com, 262.703.5241
Kohls (NYSE:KSS)
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