- Kohl’s Launches Discover @ Kohl’s – Paves Opportunity to
Introduce Over 30 New Diverse and Women-Owned Brands This Year
- Kohl’s Offers a Mix of National and Private Label Brands with
Unique Value Differentiators like Kohl’s Cash and Kohl’s Rewards to
Give Families Options at Every Price Point, Without Having to
Sacrifice Style
- Company Introduces Billy Footwear and Gender Neutral
Collections for Kids to Drive Inclusivity and Representation
The start of a new school year means new and exciting adventures
for the whole family. And this back to school season, Kohl’s (NYSE:
KSS) is the destination for all of the top brands, styles and
everyday essentials at an incredible value to prepare everyone for
the year ahead. Kohl’s is also getting a fresh look just in time
for the school year with the launch of Discover @ Kohl’s – a new
store experience that curates new and seasonally relevant brands
throughout the store to surprise and inspire customers on their
shopping journey. The first Discover @ Kohl’s experience features a
designated back to school area that highlights brands that not only
offer fun and unique products and supplies for the school year, but
also incorporate a give-back purpose.
“The back to school period is always an exciting time for our
customers, and our company. This year, we know that value is more
important than ever, and Kohl’s is prepared to be the go-to back to
school destination with our unique mix of national and private
brands that offer style-forward options at every price, as well as
our industry-leading value differentiators like Kohl’s Cash and
Kohl’s Rewards,” said Christie Raymond, Kohl’s interim chief
marketing officer. “We’re also especially excited to offer our
customers an enhanced shopping experience full of new brand
discovery that will leave our customers feeling inspired and like
they found something truly unique at Kohl’s.”
Discover @ Kohl’s Launches, Providing a Unique Selection of
Seasonal Brands that Inspire
Just in time for the back to school season, Kohl’s is
introducing a new in-store and online experience that is designed
to embrace inclusivity, bring discovery and inspiration to every
store trip and online visit. Discover @ Kohl’s is a new feature
that curates dozens of emerging, established, and diverse-owned
brands that are new to Kohl’s, into different seasonal areas
throughout the store in 600 locations, and highlighted online on
Kohls.com. From July through October, Discover @ Kohl’s areas will
include Back to School, Get Outside, Fall Family Fun, and For Women
By Women, a collection of female-founded activewear. Discover @
Kohl’s areas will be positioned throughout the store, and will also
maintain a consistent presence by Kohl’s Amazon Returns, which will
feature a rotating assortment of gifts that give back, such as Our
Gorongosa Coffee, a coffee program that donates 100% of its profits
from every purchase to the Gorongosa Project in Mozambique, Africa.
The Gorongosa Project works with the Gorongosa community to create
sustainable initiatives that benefit their communities,
environment, and economy.
“We couldn’t be more excited to introduce customers to Discover
@ Kohl’s this back to school season. The experience is not only
designed to inspire, intrigue and bring a new sense of exploration
to Kohl’s, but it also contributes to our overarching efforts to
modernize, transform and elevate our store and online experience
for our customers,” said Ron Murray, Kohl’s interim chief
merchandising officer. “Discover @ Kohl’s has also given us the
opportunity to partner with truly unique and emerging brands that
are hard to find anywhere else, and brands customers will feel good
about purchasing from. In fact, Discover @ Kohl’s has paved the way
for us to introduce over 30 new diverse and women-owned brands just
this year.”
For Kohl’s back to school customers, the Back to School
discovery area will feature brands, products and school supplies
that kids and parents can feel good about as they head into a new
school year. Brands like Ivory Ella, Yoobi and Teleties offer a
purpose beyond profits.
- Ivory Ella, known for fun and cozy sweatshirts, tees and other
apparel, also donates 10% of all its net profits to organizations
like Save the Elephants.
- Yoobi, a brand that offers colorful and unique school supplies,
donates a school supply item to a child in need in the U.S. for
every item sold.
- Teleties, a company that created revolutionary hair ties that
doubles as stackable bracelets, also donates a portion of its
proceeds to Force, a non-profit organization that improves the
lives of those affected by hereditary cancers.
Discover @ Kohl’s will be featured in more than 600 stores, and
online at Kohls.com. Discover @ Kohl’s areas will continue to be
rotated and updated every quarter to highlight relevant seasonal
moments and new, emerging brands at Kohl’s.
Kohl’s has the Must-Have Looks for the Back to School
Season
Everyone wants to look their best and feel prepared for a new
school year, and Kohl’s is the place to stock up on all of the
must-have apparel of the season. From oversized sweatshirts and
graphic tees, to high top sneakers and ’90s baggy jeans, Kohl’s has
all of the top brands, styles and everyday essentials to feel
confident and cool this year. Plus, with Kohl’s unique value
offerings including Kohl’s Cash, Kohl’s Rewards and Kohl’s Card,
customers can find incredible prices and savings on the must-have
brands and styles for the year ahead.
- Must-Have Active: There’s nothing easier than throwing
on a matching sweatsuit set from your favorite activewear brand, or
pairing leggings with an oversized sweatshirt on a day when kids
just want to roll out of bed and head to school. With a large,
dedicated assortment of activewear options from top national brands
like Nike, Under Armour, adidas, Champion, and Kohl’s private label
athleisure brands, FLX and Tek Gear, getting dressed this year will
be easier than ever.
- Must-Have Denim: With denim being the foundation of
kids’ and teens’ back to school wardrobe, Kohl’s is ensuring that
its assortment of denim includes all styles, fits, and price points
from great brands including SO, Sonoma Goods for Life, Jumping
Beans, Levi’s, Wrangler, Tommy Hilfiger, and more. Popular denim
styles customers will find at Kohl’s include baggy and mom jeans,
overalls, and more.
- Must-Have Essentials: Kohl’s knows the essentials such
as basic pants, long sleeves, tees, tanks, uniforms and other
basics get kids – and parents – through the year. At Kohl’s,
customers can stock up on quality, core wardrobe staples at a great
price. Kohl’s proprietary brands like SO, Jumping Beans, Little Co.
by Lauren Conrad, and Sonoma Goods for Life offer incredible style
and value while popular national brands such as Hurley, Vans, Nike,
Under Armour and adidas, all offer the basics and essentials that
can be mixed, matched and layered for easy school outfitting.
- Must-Have Tees: Tees are a great way for kids to show
off their personality and style and they are the perfect option for
everyday wear. Kohl’s has a wide assortment of tees for every
interest, including licensed graphic tees like kids’ favorite
Disney characters, Jurassic Park, Lightyear, Minecraft, and
Spiderman, as well as style-forward tees such as retro sport polos,
raglan and varsity inspired tees.
- Must-Have Sneakers: Kids are always looking to put their
best foot forward for a new school year, and there’s no better way
to do that than in a new pair of shoes. From Nike Air Max and
adidas Grand Court, to Converse and Vans platform hi-tops, to
Skechers Ultra Flex, Kohl’s offers a selection of footwear and
sneakers for everybody.
- Must-Have Backpacks: The back to school outfit isn’t
complete without a new backpack. Kohl’s offers a variety of
stylish, cool and functional backpacks including options from Nike,
adidas and Jansport, as well as licensed character backpacks that
allow kids to show off their personality.
Kohl’s Introduces New Brands and Gender Neutral Assortments
to Drive Inclusivity & Representation
Kohl’s wants to make sure every child feels reflected and
included when shopping for back to school. Since 2019, Kohl’s has
been a leader in providing adaptive apparel for kids that offer
thoughtfully designed features like abdominal access and
sensory-friendly and wheelchair-friendly options. This year’s
adaptive kids collection continues to grow with new styles that
kids with disabilities can wear and feel stylish, on trend, and
confident as they head into a new school year.
Kohl’s is also launching a new partnership with Billy Footwear
just in time for the school year. Billy Footwear offers mainstream
shoes that are functional, fashionable, and inclusive for everyone.
With zippers that go along the side of the shoes and around the
toe, the upper of each shoe can open and fold over completely. The
foot can be placed in the shoe footbed unobstructed and a
zipper-pull closes and secures the foot. Fashion meets function
with Billy Footwear and Kohl’s is proud to expand its footwear
portfolio to include the brand this year.
Plus, this back to school season, Kohl’s is offering new styles
of gender-neutral kids apparel through its private label brands,
Jumping Beans, Sonoma Goods for Life, and Tek Gear, and continues
to introduce new gender neutral styles through Little Co. by Lauren
Conrad – a brand that has woven gender neutrality into its brand
DNA. The collections offer an assortment of apparel that give kids
the freedom of style expression without gender labels.
Find More Style, More Savings at Kohl’s this Back to School
Season
This back to school season, customers won’t have to sacrifice
style for savings. Customers can choose from a wide assortment of
kid-favorite clothing and gear to express their own individual
style without having to break the bank by leveraging Kohl’s
unmatched value. Customers can expect to find all the great ways to
save and spend wisely with Kohl’s Card, Kohl’s Cash and the newly
enhanced Kohl’s Rewards program.
- Kohl’s Rewards: Customers who sign up for Kohl’s Rewards
earn 5% Kohl’s Rewards every day, on every purchase (that’s $5 for
every $100 spent!), and personalized deals and perks throughout the
year. Plus, Kohl’s newly enhanced Kohl’s Rewards program offers all
rewards members that use their Kohl’s Card an elevated earn rate of
7.5% Kohl’s Rewards on every purchase – that’s 50% more rewards!
For details, terms and to sign up, visit kohls.com/rewards.
- Kohl’s Cash: Customers shopping during a Kohl’s Cash
earn period get $10 Kohl’s Cash for every $50 spent. Customers earn
Kohl’s Cash regardless of how they pay for their purchases. Earned
Kohl’s Cash coupons can be used on eligible purchases during redeem
periods on all eligible Kohl’s items, making shopping at Kohl’s the
best value around. Terms and exclusions apply. Not valid on Sephora
at Kohls.
- Kohl’s Card: Kohl’s Card customers save more with extra
savings offers throughout the year — and that’s on top of Kohl’s
already incredible sale prices. Apply for a Kohl's Card today,
online or in store. Offers subject to credit approval. Some
exclusions may apply.
Conveniences Made Easier at Kohl’s
Kohl’s is helping customers save time during the busy back to
school season, and year-round, with easy, seamless conveniences
—regardless of when and how customers want to shop.
- Digital Experience: Kohl’s knows families are busy, so
Kohl’s offers digital conveniences on Kohls.com to make finding
everything on your back-to-school shopping list a breeze. Customers
can browse the customized back to school page online for curated
assortments of top product categories, as well as download a back
to school checklist to ensure nothing is forgotten.
- Kohl’s App and Kohl’s Pay, for Shopping on the Go:
Kohl’s App features the option to scan and store Kohl’s gift cards,
Kohl’s Cash and savings offers, and easily manage and redeem Kohl’s
Rewards in the mobile wallet for easy access at checkout. Customers
can also pay quickly and easily when they use Kohl’s Pay, which
connects to a Kohl’s Card account and allows them to apply offers
and coupons, such as Kohl’s Rewards, Kohl’s Cash and pay with one
scan.
Check out everything Kohl’s has to offer this back to school
season in one of Kohl’s 1,100 stores across the country or online
at Kohls.com
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220711005153/en/
Media Contact: Jen Johnson, (262) 703-5241,
jen.johnson@kohls.com
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