Actress and Activist Zoe Saldana Launches Active Collection with adidas at Kohl’s
September 10 2020 - 8:00AM
Business Wire
The adidas x Zoe Saldana collection will be
available on Kohls.com and select Kohl’s stores beginning September
30
Kohl’s (NYSE: KSS) and adidas, a global leader in the sporting
goods industry, today announced a new collaboration with actress
and activist Zoe Saldana to launch the adidas x Zoe Saldana
collection of active apparel, footwear and accessories for women.
Curated by Zoe Saldana herself, the trend-forward head-to-toe
women’s activewear collection includes tops, bottoms, jackets,
footwear, bags, and hats. The collection includes an array of
pastel and bold colors, for all women, whether hanging out at home
or exercising on-the-go, providing her plenty of must-have stylish
athleisure wardrobe options that will be available on Kohls.com and
in select Kohl’s stores beginning September 30. Kohl’s will bring
the adidas x Zoe Saldana collection to its millions of customers
nationwide through a two-year partnership with adidas.
“I’m thrilled to partner with Kohl’s and adidas on this exciting
new collaboration,” said Zoe Saldana. “As a mother, American Latinx
woman and activist for others, I have a passion for empowering
others and giving a voice to those who feel unheard and in curating
this collection, it was important to me that we met the needs of
everyday modern women. I know women will find confidence and
strength in these stylish and functional pieces.”
The adidas x Zoe Saldana collection features activewear for
women that is both stylish and versatile, including a curated
assortment of tops, bottoms, jackets, bags, hats, and unique
footwear styles. Available in nearly 500 Kohl’s stores and online
at Kohls.com, the collection will be refreshed each season to offer
customers a continuous assortment of new and trend-forward
activewear.
“We are excited to partner with adidas — one of the world’s most
beloved and innovative active brands — in a new way to bring the
adidas x Zoe Saldana collection to Kohl’s customers nationwide,”
said Doug Howe, Kohl’s chief merchandising officer. “As a
destination for the active and casual lifestyle, our customers
choose Kohl’s for our quality, relevant active and athleisure for
the family, and this new collection expands our women’s active
offerings and supports our continued efforts to grow our leadership
in the active category.”
“At adidas, the belief that through sport we have the power to
change lives fuels our commitment to find partners that share this
value and together, deliver the best to athletes and creators
worldwide,” said adidas Concept to Consumer Senior Director of
Active, Michelle Bender. “With the help of Kohl’s, a trusted
partner of ours for decades, we’re excited to welcome Zoe to the
adidas family and look forward to the positive influence her
collection and message can bring to all women,” Michelle
explained.
Over the past few years, Kohl’s has also partnered with adidas
to launch adidas shop-in-shops in 175 stores across the country,
allowing customers to shop a curated assortment of adidas products
in its own branded section — including everything from apparel to
shoes and accessories.
To shop Kohl’s active and athleisure assortment for the family
visit Kohls.com.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company intends forward-looking terminology such as
“believes,” “expects,” “may,” “will,” “should,” “anticipates,”
“plans,” or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause the Company's actual results to
differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, risks described more fully in Item 1A in the Company's
Annual Report on Form 10-K, and in Item 1A of Part II in the
Company's Quarterly Report on Form 10-Q for the quarter ended May
2, 2020, which are expressly incorporated herein by reference, and
other factors as may periodically be described in the Company's
filings with the SEC. Forward-looking statements relate to the date
initially made, and Kohl’s undertakes no obligation to update
them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more
than 1,100 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, Kohl’s offers amazing
national and exclusive brands, incredible savings and an easy
shopping experience in our stores, online at Kohls.com and on
Kohl's mobile app. Since its founding, Kohl's has given more than
$750 million to support communities nationwide, with a focus on
family health and wellness. For a list of store locations or to
shop online, visit Kohls.com. For more information about Kohl’s
impact in the community or how to join our winning team, visit
Corporate.Kohls.com or follow @KohlsNews on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200910005216/en/
Julia Fennelly, julia.fennelly@kohls.com, 262.703.1710
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