Kohl’s Rolls Out New Loyalty Program Nationwide, Rewarding Customers With More Kohl’s Cash Every Day, on Every Purchase
September 08 2020 - 8:00AM
Business Wire
- Kohl’s Rewards, offering a more rewarding shopping experience,
launches nationwide today, September 8, 2020, after a successful
pilot in 13 markets
- New, simplified program is rooted in the company’s iconic
Kohl’s Cash, delivering a value found only-at-Kohl’s for
customers
- Kohl’s Rewards members earn 5% Kohl’s Cash every day, on every
purchase, and personalized deals and perks, plus a special birthday
gift
Kohl’s (NYSE: KSS) announced today, the nationwide launch of
Kohl’s Rewards, the company’s new simplified loyalty program,
offering customers a more rewarding shopping experience with the
opportunity to earn more Kohl’s Cash coupons, every day, on every
purchase. Beginning today – just in time for the holidays –
customers who enroll in Kohl’s Rewards, a free, tender-agnostic
loyalty program, will earn 5% Kohl’s Cash every day no matter when
or how they choose to shop, as well as personalized deals and perks
throughout the year, and a special birthday gift.
“We will maximize value for our Kohl’s customers nationwide with
the launch of Kohl’s Rewards by rewarding them with more Kohl’s
Cash every day,” said Greg Revelle, Kohl’s chief marketing officer.
“Kohl’s has always been synonymous with value – and over the last
decade we’ve built one of retail’s leading loyalty programs, a
critical element in delivering an outstanding experience for our
customers. Following a successful pilot that resonated so well with
our customers, we are excited about this next evolution of loyalty
at Kohl’s. It’s unlike any other program, benefitting every rewards
member – whether they are just getting to know us or shopped with
us for years.”
The new Kohl’s Rewards program evolves the company’s current
Yes2You Rewards loyalty program into a simplified structure rooted
in the company’s iconic Kohl’s Cash. In addition to the incredibly
rich value offering customers will only find at Kohl’s, the company
will leverage personalization capabilities to create unique
customer deals and perks, driving deeper engagement and creating
the most rewarding shopping experience for customers. Furthermore,
new elements, such as printing out a customer’s Kohl’s Rewards
balance on the shopping receipt, digital reminders of available
Kohl’s Cash coupons, and syncing Kohl’s Rewards balances across
channels, make the Kohl’s Rewards experience easier and more
enjoyable for everyone.
Kohl’s has been piloting Kohl’s Rewards in 13 markets, and the
program has been met with a strong customer response. The success
of the pilot program led to the company’s decision to roll out
Kohl’s Rewards nationally, creating the opportunity for everyone,
including customers new to Kohl’s and millions of existing Kohl’s
customers, to be rewarded with more Kohl’s Cash, every day.
Kohl’s Rewards - Free, Easy and Rewarding
Customers who join Kohl’s Rewards can start earning Kohl’s Cash
immediately, no matter how much they spend or how they choose to
pay. Here’s how it works:
- You Earn It – Customers earn 5% Kohl’s Rewards on every
purchase every day. Customers’ Kohl’s Rewards balances are
converted and issued in $5 increments of Kohl’s Cash coupons on the
first day of the following month, valid for 30 days.
- We Track It – Kohl’s will send customers reminders when
they have Kohl’s Cash to spend.
- You Spend It – Customers will have 30 days to spend
their Rewards-issued Kohl’s Cash. No brand exclusions.
And that’s not all – all customers, including Kohl’s Rewards
members, will continue to get $10 Kohl’s Cash for every $50 spent
during all Kohl’s Cash promotional event earn periods to spend
during specific redeem periods.
Yes2You Rewards Program is Evolving: The 30 million
members of Kohl’s Yes2You Rewards program will automatically be
transitioned into Kohl’s Rewards, and existing Yes2You Rewards
points will be converted to the new Kohl’s Rewards program.
To learn more about Kohl’s Rewards, including details, terms and
conditions, or to enroll today visit
www.kohls.com/kohlsrewards.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company intends forward-looking terminology such as
“believes,” “expects,” “may,” “will,” “should,” “anticipates,”
“plans,” or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause the Company's actual results to
differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, risks described more fully in Item 1A in the Company's
Annual Report on Form 10-K, and in Item 1A of Part II in the
Company's Quarterly Report on Form 10-Q for the quarter ended May
2, 2020, which are expressly incorporated herein by reference, and
other factors as may periodically be described in the Company's
filings with the SEC. Forward-looking statements relate to the date
initially made, and Kohl’s undertakes no obligation to update
them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more
than 1,100 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, Kohl’s offers amazing
national and exclusive brands, incredible savings and an easy
shopping experience in our stores, online at Kohls.com and on the
Kohl's mobile app. Since its founding, Kohl's has given more than
$750 million to support communities nationwide, with a focus on
family health and wellness. For a list of store locations or to
shop online, visit Kohls.com. For more information about Kohl’s
impact in the community or how to join our winning team, visit
Corporate.Kohls.com or follow @KohlsNews on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200908005308/en/
Julia Fennelly, julia.fennelly@kohls.com, 262.703.1710
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