DALLAS, Sept. 23, 2019 /PRNewswire/ -- One-in-three
U.S. families struggles to provide clean, dry diapers for their
baby, and Kimberly-Clark and its Huggies brand are asking
Americans to join them during National Diaper Need Awareness Week,
September 23-29, 2019, by taking
action that helps to end diaper need.
"Tackling diaper need is about helping parents provide
essentials needed to ensure all babies thrive and get the best
care. This is the promise that Huggies wants to deliver for all
parents, regardless of income," said Kristine Rhode, Huggies North America brand
director. "Through our partnership with the National Diaper Bank
Network (NDBN) and our retail partners, we are proud to have
donated more than 200 million diapers and wipes to families in need
since we began this important work back in 2011."
A landmark study conducted by Huggies found that for
parents experiencing diaper need, nearly three-in-five (57%)
reported missing work or school because they didn't have enough
diapers when dropping their children off at child care, day care or
early-education programs.
Each year, Kimberly-Clark and its Huggies® brand are committed
to donating 15 million diapers to National Diaper Bank Network
member programs across the United
States and an additional five million diapers to the Network
through retailer donation events.
"Diapers are a basic necessity for every baby and toddler," said
Joanne Goldblum, CEO of the National
Diaper Bank Network. "With the support of our founding sponsor
Huggies, the National Diaper Bank Network and our member programs
are changing lives of children and families."
There are several ways that you can participate in National
Diaper Need Awareness Week.
Host a diaper drive in your community.
Hosting a diaper drive is a great way to help alleviate
diaper need in the community.
Last Friday, volunteers at the Austin Diaper Bank unloaded a
truck filled with 300,000 donated diapers. Huggies and Costco
teamed up to make the donation as part of their support of the
National Diaper Bank Network and its member programs throughout the
country. It marked the Austin Diaper Bank's largest single donation
ever.
"In Central Texas, one in three families goes without enough
diapers to keep their children clean and dry," said Holly McDaniel, executive director of the Austin
Diaper Bank. "We are so grateful for this amazing donation of
300,000 diapers, by far the largest we've ever received. It will
help us fulfill our mission to help the growing number of families
who need diapers in six Central
Texas counties."
Volunteer at a local diaper bank
Over half of all diaper bank programs in the U.S. rely entirely
on volunteers. Diaper banks in the National Diaper Bank Network
come in many different sizes – but regardless of size, they can
always use a helping hand with sorting, packing or wrapping diapers
and other basic needs.
Participants at the Vizient Inc. Connections Education Summit in
Las Vegas last week joined in a
volunteer event to repack a donation of 10,000 Huggies diapers for
HELP of Southern Nevada Diaper Bank. NDBN recommends that
programs "repackage" diapers into quantities of 25 or 50 diapers,
which enables diaper banks to provide a consistent quantity of
diapers to families experiencing diaper need.
In addition, Kimberly-Clark employees across the United States are also participating in
diaper drives and events to raise awareness of diaper need. Local
and state officials will gather at the company's North American
Headquarters in Neenah, Wisconsin
to repack thousands of Huggies diapers on September 25 in support of the Fox Cities Diaper
Bank.
Make a donation to NDBN or a local diaper program
Kimberly-Clark's commitment to eradicating diaper need continues
through partnerships and donation events, including diaper donation
matching programs at major retailers.
As part of a storewide initiative to provide diapers to families
in need, ShopRite and Huggies are donating 250,000 diapers to
both the Community FoodBank of New
Jersey and The Diaper Bank of Connecticut. From September 15-28, every purchase of Huggies at
ShopRite will spark a donation of a day's worth of diapers to the
National Diaper Bank Network.
In September, with any Huggies purchase made at Walmart, Huggies
will donate 2 days-worth of diapers up to 1,000,000 diapers to the
National Diaper Bank Network, ensuring that all babies have access
to clean diapers and other basic necessities required for them to
thrive and reach their full potential.
Those interested in helping families in diaper need can
similarly support the National Diaper Bank Network and its member
diaper bank programs by making a monetary contribution
at nationaldiaperbanknetwork.org In addition, Huggies
encourages its rewards members to help end diaper need by donating
their Huggies Rewards Points to the National Diaper Bank Network by
visiting Huggies.com/rewards.
#EndDiaperNeed
Throughout the week, consumers can learn more about diaper need
by following the conversation with the hashtag #EndDiaperNeed.
In 2011, Kimberly-Clark's Huggies brand became the founding
sponsor of the National Diaper Bank Network, which donates and
distributes support to families struggling with diaper need.
"Our promise to babies and parents is to support them, and this
week is proof that we are committed to delivering on that promise,"
said Rhode. "Because nothing is more important to Huggies than
healthy, happy babies."
The National Diaper Bank Network has diaper banks in 49 U.S.
states and the District of Columbia. To find a diaper bank near you,
visit https://nationaldiaperbanknetwork.org/member-directory/.
To learn more about diaper need in America, visit
https://www.huggies.com/en-us/why-huggies/diaper-donations/need-diapers
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a nationwide
nonprofit dedicated to eliminating diaper need in America, by
leading a national movement to help meet the basic needs of all
babies and their families…including access to clean, dry diapers
and other material goods. Founded in 2011 with the support of
Huggies®, the network raises national awareness of diaper need
(#DiaperNeed) and supports the development and expansion of diaper
banks in communities throughout the country. Its active membership
includes more than 200 diaper banks, diaper pantries, and food
banks located in 49 U.S. states and the District of Columbia. More information on NDBN
and diaper need is available at www.nationaldiaperbanknetwork.org,
and on Twitter (@DiaperNetwork), Instagram (@DiaperNetwork) and
Facebook (facebook.com/NationalDiaperBankNetwork).
About the Huggies® Brand
For more than 40 years,
Huggies has been helping parents provide love, care and reassurance
to their babies. From developing innovative everyday products,
to diapers and wipes donations, to partnering with NICU nurses to
develop diapers and wipes, Huggies promises to ensure all babies
get the care they need to thrive. For more information on
Huggies visit the "Why Huggies?" page at Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position
in 80 countries. We use sustainable practices that support a
healthy planet, build stronger communities, and ensure our business
thrives for decades to come. To keep up with the latest news and to
learn more about the company's 147-year history of innovation,
visit kimberly-clark.com or follow us on Facebook or
Twitter.
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