CARMEL, Ind., Nov. 12, 2019 /PRNewswire/
-- https://www.traderev.com/en/ ADESA, a business unit of
global vehicle remarketing and technology solutions provider KAR
Auction Services, d/b/a KAR Global (NYSE: KAR), announces the full
integration of ADESA VirtuaLane® multisite capabilities in ADESA's
Marketplace mobile app. Marketplace users can now view and bid on
all vehicles offered on VirtuaLane multisite events from all 26
ADESA auction sites that host these virtual-only sales across
North America. ADESA sellers are
exposed to a broader buyer base and buyers have access to expanded
inventory.
"Making VirtuaLane inventory from multiple auction locations
available on the Marketplace app is a critical step as we evolve
the app into a full-fledged e-commerce tool," said Paul Lips, chief commercial officer for ADESA.
"The overwhelmingly positive feedback we're getting from our buying
dealers is proof that this integration addresses their key needs
and makes buying vehicles easier than ever."
ADESA piloted multisite livestreaming technology earlier
this fall at the Fiat Chrysler Automobiles inaugural national CPOV
(certified preowned vehicle) dealer meeting.
ADESA VirtuaLane is a live, in-lane auction utilizing
advanced technology to create a modernized customer experience that
makes safety a priority. Dealer customers attending a VirtuaLane
sale participate in the same bidding process as in a traditional
in-lane auction. However, instead of cars physically driving
through the auction lanes, big-screen monitors showcase the vehicle
and its features during bidding. Before the bidding begins,
customers can view the vehicle in person while it is parked at the
ADESA auction location. Just as with traditional ADESA auctions,
customers have access to detailed condition reports, photos,
valuation tools and transportation for purchased vehicles.
ADESA is a leading provider of vehicle auction and remarketing
services with 74 vehicle auctions throughout North America.
Media
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Analyst
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Gene Rodriguez
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Mike
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(317)
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(317)
249-4559
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gene.rodriguez@karglobal.com
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mike.eliason@karglobal.com
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About KAR
KAR Auction Services Inc. (NYSE: KAR), known as KAR Global,
provides sellers and buyers across the global wholesale used
vehicle industry with innovative, technology-driven remarketing
solutions. KAR Global's unique end-to-end platform supports whole
car, salvage, financing, logistics and other ancillary and related
services, including the sale of nearly 3.5 million units valued at
over $40 billion through our
auctions. Our integrated physical, online and mobile marketplaces
reduce risk, improve transparency and streamline transactions for
customers in more than 70 countries. Headquartered in Carmel, Indiana, KAR Global has approximately
15,000 employees across the United
States, Canada,
Mexico, U.K. and Europe. For more information, go to
www.KARglobal.com. For the latest KAR Global news, follow us on
Twitter @KARspeaks.
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SOURCE KAR Global