JCPenney Shines with Exclusive Styles of Girls' Apparel Dedicated to Nickelodeon Star JoJo Siwa
February 26 2018 - 8:30AM
Company appeals to
"Siwanatorz" with a bright and colorful selection of apparel,
bedding and bows promoting Siwa's positive, anti-bullying
outlook
PLANO, Texas -
(Feb. 26, 2018) - JCPenney [NYSE: JCP] is joining the JoJo Siwa
craze and launching a line of licensed apparel dedicated to the
14-year-old Nickelodeon star and social media sensation. Available
now at JCPenney.com and in 600 stores beginning March 2, girls will
find a curated collection of tops, dresses, jackets and leggings
exclusively designed for JCPenney, featuring Siwa's love of
inspirational messages, bows, emojis and the color pink. Fans,
dubbed "Siwanatorz" by the popular teen herself, will also find
JoJo Siwa-inspired bedding and her signature oversize hair bows,
which have become a symbol of confidence for young girls.
"JCPenney introduced JoJo's
trademark hair bows to its girls' assortment last fall and we were
blown away by the response. By creating a comprehensive destination
for specially-designed JoJo Siwa apparel and other related
merchandise, JCPenney has an opportunity to reach an entirely new
customer who loves her confident and upbeat personality," said
James Starke, senior vice president of merchandising for JCPenney.
"This young generation of shoppers holds an unprecedented influence
over family purchasing decisions and by bringing brands to JCPenney
that appeal to this demographic, we can introduce her, and her
family, to our store."
The collection of JoJo Siwa
apparel at JCPenney is inspired by Siwa's positive messages and
incorporates bright colors, sequins and hair bows for young girls,
in sizes 4 to 12. Shoppers will find fun, age-appropriate looks
including bow-adorned tank tops, pink tutu skirts, ruffle dresses
and satin bomber jackets with Siwa's signature bow print. Sale
prices include $15.99 for a sequin pocket tee, $21.99 for leggings
and $31.99 for a jean jacket with satin patches. In addition to the
retailer's unique apparel collection, shoppers will also find a
robust assortment of JoJo Siwa merchandise, including a hot pink,
emoji-decorated comforter set, a bow-shaped decorative pillow, a
singing JoJo doll and knee-high bow socks.
"From school to the mall and
everywhere in between, girls will feel strong and confident when
they are rocking a JoJo outfit," said JoJo Siwa. "My new styles at
JCPenney are fun and colorful and I can't wait to see girls rocking
them."
Siwa is the star of Nickelodeon's
Lip Sync Battle Shorties, a social media
sensation, singer, anti-bullying advocate and New
York Times best-selling author. Her YouTube channel, It's JoJo
Siwa, promotes self-confidence and positivity with 5.6 million
subscribers. Siwa's hit music video, Boomerang, boasts more than
500 million views on YouTube and reinforces her messages of
inclusion and friendship. She also has 6.6 million followers on
Instagram and 15 million fans on Musical.ly.
To download the news release and
access product images, please visit:
https://www.jcpnewsroom.com/news-releases/2018/0126_launches_jojo_siwa_apparel.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
###
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
J C Penney (NYSE:JCP)
Historical Stock Chart
From Aug 2024 to Sep 2024
J C Penney (NYSE:JCP)
Historical Stock Chart
From Sep 2023 to Sep 2024