Hyatt’s new Zero Proof, Zero Judgment program
offers sophisticated spirit-free beverage options using Ritual Zero
Proof and Fever-Tree products at many Hyatt hotels around the
U.S.
Hyatt Hotels Corporation (NYSE: H) announces today the
introduction of Zero Proof, Zero Judgment – a beverage program that
will bring dedicated zero proof beverage options to several U.S.
hotels across Hyatt’s Alila, Andaz, Destination by Hyatt, Hyatt
Centric, JdV by Hyatt, The Unbound Collection by Hyatt and Thompson
Hotels brands. In response to travelers’ changing alcohol
consumption habits and increased focus on their wellbeing, Zero
Proof, Zero Judgment launched in August 2021 with many beverages
featuring products from leading liquor replacement Ritual Zero
Proof and carbonated mixer supplier Fever-Tree. Hyatt’s creative
beverage approach comes as 52% of Americans are actively trying to
drink less alcohol (Source: Beverage Daily, Circle Up Growth
Partners, Oct. 2020) and nearly 50% of travelers surveyed in
October 2021 said they’re likely to choose a non-alcoholic beverage
over a beer or cocktail (Source: Hyatt Travel Pulse). Zero Proof,
Zero Judgment aims to meet a growing demand from consumers to enjoy
imbibing regardless of alcohol consumption preference.
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the full release here:
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Thompson San Antonio serves their own
delicious beverage as part of the Zero Proof, Zero Judgment
beverage menu (Photo: Business Wire)
Through Zero Proof, Zero Judgment, restaurant and bar teams at
many Hyatt hotels have enhanced their beverage menus with inventive
non-alcoholic cocktails, many created with Ritual Zero Proof and
Fever-Tree products. From a delicious beverage featuring Ritual
Zero Proof Gin Alternative, basil, cucumber, lime, and ginger at
Hyatt Centric Times Square New York’s Bar 54, to an enticing option
comprised of Ritual Zero Proof Rum Alternative, blueberry, honey,
lime, and Fever-Tree Ginger Beer at the newly opened Thompson
Savannah’s Lobby Bar, each participating hotel has created unique,
non-alcoholic beverages using a variety of Ritual Zero Proof and
Fever-Tree’s spirit alternatives and mixers, as well as seasonal
ingredients and flavors for guests and locals to enjoy.
This program was inspired by sober bar manager Anna Welker of
Topside at Revival Baltimore, a JdV by Hyatt hotel, who launched a
local zero proof cocktail menu following a successful dry January
menu in January 2020 to ensure non-drinkers visiting the hotel,
like herself, were met with understanding and a variety of
delicious beverage options.
“We’re seeing travelers increasingly prioritizing their mental
and physical wellbeing, so we are thrilled to offer this new
beverage program that provides delicious and flavorful
non-alcoholic cocktails,” said Miranda Breedlove, national director
of bars, lifestyle operations, Hyatt. “Ultimately, it’s about
providing an incomparable hospitality experience that’s reimagined
with intentional options for guests who choose not to drink or to
drink less.”
With a continued commitment to prioritizing colleague wellbeing
and in conjunction with this new beverage program, Hyatt is
introducing virtual Zero Proof, Zero Judgment seminars for
restaurant, bar and event colleagues at several properties to
start. Focused on destigmatizing the conversation around mental
health in the service industry and highlighting tools for creating
a more mindful, considerate work environment, seminars will be led
by Spirits Educator, Licensed Professional Counselor and Founder of
Healthy Pour, Laura Green, MEd, LPC.
“Considering the hardships hospitality workers inevitability
encountered during the pandemic, I look forward to working with
Hyatt colleagues to address mental health and wellness challenges
regularly faced by those who work in or around alcohol,” said
Green. “The goal is to empower colleagues to foster a transparent
and supportive working environment that promotes mental and
physical health.”
See below a list of all participating Hyatt hotel properties
across the U.S. offering a Zero Proof, Zero Judgment menu, with
more hotels expected to adopt the new beverage program in the
coming months:
- Alila
- Alila Napa Valley (Napa Valley, California)
- Alila Ventana Big Sur (Big Sur, California)
- Andaz
- Andaz San Diego(San Diego, California)
- Destination by Hyatt
- The Seabird Resort (Oceanside, California)
- Hyatt Centric
- Hyatt Centric Atlanta Midtown (Atlanta, Georgia)
- Hyatt Centric Beale Street Memphis (Memphis, Tennessee)
- Hyatt Centric Times Square New York (New York)
- JdV by Hyatt
- Revival Baltimore (Baltimore, Maryland)
- Mission Pacific (San Diego, California)
- The Unbound Collection by Hyatt
- Chicago Athletic Association(Chicago)
- Hotel Kansas City (Missouri)
- The Confidante Miami Beach (Miami, Florida)
- Thompson Hotels
- Thompson Dallas (Dallas, Texas)
- Thompson San Antonio (San Antonio, Texas)
- Thompson Savannah (Savannah, Georgia)
For resources and more information about how Hyatt supports
colleague, guest and member wellbeing, please visit:
https://www.hyatt.com/info/wellbeing.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company guided by its purpose – to care for
people so they can be their best. As of September 30, 2021, Hyatt’s
portfolio included more than 1,000 hotel and all-inclusive
properties in 69 countries across six continents, and the
acquisition of Apple Leisure Group added 96 properties in 10
countries as of November 1, 2021. Hyatt’s offerings include the
Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound
Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt
Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt
Place®, UrCove, and Hyatt Residence Club® brands, as well as resort
and hotel brands under the AMR™ Collection, including Secrets®
Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts
& Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels &
Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries
operate the World of Hyatt® loyalty program, ALG Vacations®,
Unlimited Vacation Club®, Amstar DMC destination management
services, and the Trisept Solutions® travel technology platform.
For more information, please visit www.hyatt.com.
About Ritual Zero Proof
Ritual Zero Proof is the first American-made non-alcoholic
spirit, crafted of all-natural botanicals to have the flavor and
burn of a classic spirit, but without the alcohol or calories.
Ritual is made for anyone who’s driving, training, dieting,
parenting, staying out late, getting up early, seeking the perfect
third drink or abstaining altogether.
Headquartered in Chicago, Ritual Beverage Company is a labor of
love founded by three longtime friends. After experimenting with
hundreds of recipes in consultation with bartenders, chefs and
beverage professionals, Ritual launched two flagship products in
September of 2019 – a Gin Alternative and a Whiskey Alternative. In
January 2020, Ritual received a minority investment from global
beverage leader Diageo via Distill Ventures. The brand expanded its
portfolio with the launch of a Tequila Alternative in April 2020
and a Rum Alternative in June 2021.
Industry leaders and tastemakers have continually awarded Ritual
with their stamp of approval. Among its accolades, the Beverage
Testing Institute, gold-standard for the industry, awarded Ritual
Zero Proof Tequila Alternative its Platinum Medal (98 points) in
2021, making it the highest-rated non-alcoholic spirit alternative
and fifth on their all-time rankings of both non-alcoholic and full
proof spirits. In 2021, Ritual won the Expo East NEXTY award for
Best New Natural Living Product, recognizing the spirit alternative
as one of the most progressive, innovative, inspiring, and
trustworthy products in the natural products industry.
Ritual is currently available for purchase online at
RitualZeroProof.com and Amazon, beverage retailers like Total Wine
& More and Binny’s Beverage Depot, and now select Whole Foods
Market locations across the country. To learn more about Ritual
Zero Proof, visit our website and follow along with
@RitualZeroProof on Facebook, Instagram and Twitter.
About Fever-Tree
Founded in 2005, Fever-Tree is the leading premium line of
carbonated mixers. It procures the world’s finest ingredients from
across the globe, including quinine from the Democratic Republic of
Congo, ginger from Ivory Coast, India and Nigeria, and lemons from
Sicily.
The Fever-Tree range is designed to complement and enhance a
wide array of premium spirits and, with its high quality and
naturally sourced ingredients, is the perfect accompaniment to any
drinking occasion.
Since its launch, Fever-Tree has collected a vast number of
awards, including the Best Selling & Top Trending Tonic Water
for seven consecutive years by Drinks International’s surveys of
the World’s Best Bars.
In the U.S., Fever-Tree’s portfolio includes 20 mixers,
comprising tonics, ginger ales, ginger beers and sparkling sodas
that are available at leading retailers, bars and restaurants
across the country.
For more information, please visit www.fever-tree.com, email us at
USA@Fever-Tree.com, like us on Facebook at www.facebook.com/fevertreemixers, follow us on
Twitter at @FeverTreeMixers and on
Instagram at @FeverTree_USA.
About Healthy Pour
Healthy Pour provides consultation and education to employees
working in restaurants and bars regarding mental health and support
of individuals working in and around the hospitality industry.
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version on businesswire.com: https://www.businesswire.com/news/home/20211206005774/en/
Jennifer Rubin Hyatt jennifer.rubin@hyatt.com
Rachel Frank Maverick Creative rfrank@maverickcreative.us
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