ARK Multicasting Builds Nationwide Broadcast Internet Network in the USA with Hewlett Packard Enterprise
October 20 2021 - 8:00AM
Business Wire
Leveraging cloud infrastructure, software and services from HPE,
ARK Multicasting is delivering content to homes that lack
sufficient broadband connectivity
Hewlett Packard Enterprise (NYSE: HPE) today announced that ARK
Multicasting, a leading television broadcaster, has selected HPE to
power its next generation ATSC 3.0 broadcast internet network. ARK
is leveraging edge-to-cloud infrastructure, software and services
from HPE to move its broadcast stations from a physical environment
to a virtualized one, which enables ARK to move data at high speeds
to the consumer edge. ARK’s new network delivers television
pictures and data files using internet protocol (IP) and ATSC 3.0
broadcast technology to help to bridge the connectivity gap in the
rural United States.
Traditional linear broadcasters have faced a major challenge
from the growth of streaming services. The new ATSC 3.0 TV standard
enables broadcasters like ARK the opportunity to convert
traditional television signals into wirelessly delivered IP
content. This enables ARK to transform from a TV broadcaster to a
wireless data delivery platform that can offer connected car
services, streaming services, distance learning, gaming, and cloud
services. To take advantage of the new standards, ARK needed to
transform from traditional proprietary broadcast appliances to a
cloud-based architecture that enables dynamic spectrum management
and the creation of new channels in minutes, rather than days.
For the first time, ARK now has a full production environment
that’s capable of serving all kinds of broadcast internet services.
HPE software solutions enable ARK to manage the entire end-to-end
environment, including HPE Service Director, HPE Virtual Headend
Manager and HPE Media Workflow Master. HPE has provided ARK with an
edge-to-cloud architecture where HPE software running on HPE
infrastructure at traditional edge locations is centrally
orchestrated by HPE Service Director. It orchestrates complex
infrastructure and services in a simple, codeless way to optimize
operational processes across connectivity, compute, application and
network functions. HPE Service Director enables ARK to onboard new
customers and dynamically manage the spectrum allocation between
multiple customers ensuring the maximum utilization of spectrum
possible. It also enables the creation of new channels in minutes
and for ARK admins to fully monitor activity across all customers,
while customers get the ability to monitor their usage, billing,
and charges in near real time.
“Last mile connectivity remains a big problem, but by leveraging
HPE, ARK can fix the connectivity gap and bridge the broadband
divide,” said Josh Weiss, CEO, ARK Multicasting. “The power of
datacasting can close the connectivity gap significantly faster and
in a cost-efficient way. HPE helps us stay nimble and agile so we
are open to any customer who wants to get their data from one
source to many end users employing the largest unencumbered network
in the country. For example, ARK can facilitate distance learning,
where even students without any connectivity can connect and
receive content. This will also be a tremendous augmentation to 5G
networks providing broad coverage low-latency connectivity for
autonomous vehicles.”
“Tackling digital inclusion and connectivity is one of HPE’s
corporate objectives, so we are delighted that ARK Multicasting
chose HPE to help them bridge the digital divide in the USA,” said
Luke McDonald, VP Americas at HPE Communications Technology Group.
“This is a full service engagement for HPE Communications
Technology Group involving infrastructure, software and services
and is a great demonstration of our ability to deliver next
generation edge-to-cloud platforms. ARK is a pioneer in the
broadcast internet business and is a great showcase for HPE’s
technology portfolio which, together, moves the edge even further
to the consumer edge.”
At broadcast sites, HPE Virtual Headend Manager and HPE Media
Workflow Master run on HPE Edgeline EL8000 Converged Edge Systems,
a rugged and versatile edge compute platform which is perfectly
suited to ARK’s rural base stations and towers. HPE’s comprehensive
infrastructure portfolio for communications service providers also
includes the HPE ProLiant DL110 Gen10 Plus server. The Edgeline
EL8000 family of rugged multi-blade servers offer a
large-accelerator capability and can also accommodate a variety of
vRAN scenarios, as well as non-RAN workload such as multi-access
edge compute (MEC). HPE Virtual Headend Manager gives ARK the
ability to quickly turn up and down new channels, manage the entire
lifecycle from end-to-end of the media with integrated transcoders,
schedulers, packagers, and push media out to the exciter. Media
Workflow Master was selected for the capability to manage large
volume of media and data assets.
HPE Communications Technology Group provides support services
for the entire solution stack, including third party
technologies.
About ARK Multicasting, Inc.
ARK Multicasting, a leading-edge Next Gen TV company is based in
Dallas. ARK is leveraging the power of TV broadcasting adding an IP
multicast extension to the unicast Internet. ARK is on the
forefront of Broadcast Internet Service development with solutions
to relieve congestion for Internet Service Providers and provide
datacasting services for many verticals including distance
learning, the connected car market, smart agriculture, telehealth,
and over the top video streaming providers. ARK’s footprint of ~300
broadcast assets covering 1/3rd of the United States and ~100
million people is leading the industry in Next Gen TV ATSC 3.0.
Further information visit www.ARKMulticasting.com.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open and intelligent
technology solutions delivered as a service – spanning Compute,
Storage, Software, Intelligent Edge, High Performance Computing and
Mission Critical Solutions – with a consistent experience across
all clouds and edges, designed to help customers develop new
business models, engage in new ways, and increase operational
performance. For more information, visit: www.hpe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211020005049/en/
Editorial Contact: Alastair McCormick
Alastair.mccormick@hpe.com
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