Harris Corporation and Automotive Broadcast Network to Deploy Scalable Digital Out-Of-Home Solution to 1,000 Dealerships
January 16 2012 - 9:00AM
Business Wire
The Automotive Broadcast Network (ABN) has selected Harris
Corporation (NYSE:HRS) as its vendor of choice for a dynamic,
scalable Digital Out-Of-Home (DOOH) solution to augment its popular
Dealer TV broadcast at auto dealerships across North America.
The solution will deliver superior technology, network
operations management, and turnkey field services, including
dealership installations and support. Harris was awarded the
contract due to its full-service approach for ABN.
“Harris has the depth and efficiency as an organization to
deliver a full range of products and service across the entire
network, allowing us to focus on sales and marketing. They also can
scale with us quicker and more efficiently than any other vendor,”
said Jerry Daniels, president and CEO, Automotive Broadcast
Network.
ABN launched its Dealer TV service in 2008 to enhance the
automotive retail experience for customers and better control sales
environments. The Harris DOOH solution, which is an upgrade to
ABN’s existing digital signage system, will roll out at 1000
dealerships in the U.S. and Canada by the end of 2012, bringing
diverse and targeted content to every screen in the network — along
with the broadcast-quality graphics, superior video quality and
rich data of Harris® InfoCaster™ technology.
The complete Harris DOOH solution will allow ABN to control the
entire customer experience at each dealership. This includes unique
and targeted content in the showrooms, service departments, welcome
areas and other departments. Local dealerships can also upload
content to ABN for placement on the applicable screens, and control
content delivery by location.
”The Harris DOOH network will significantly extend our ability
to market specific messages to appropriate audiences, helping
dealerships to increase sales and otherwise stir customer
interest,” said Daniels. “Digital signage is an ideal way to
communicate with everyone that visits the dealership and reach
customers at various points of transit. By strategically placing
multiple displays throughout the dealerships with messaging
relevant to location, we can facilitate communication with
customers in a very consistent and effective manner.”
Daniels added that he is interested in using digital signage to
educate and inform customers about all the different opportunities
and services that dealerships have to offer — from service specials
to discount programs — and in having the flexibility to create
vibrant, attractive displays that capture customer attention.
“We have a unique need in that, to our knowledge, we are the
only company in our industry that is mimicking broadcast content to
this extent,” said Daniels. “We want to provide that rich broadcast
viewing experience to the consumer, and Harris is really the only
company that offers that kind of platform. Harris delivers the
broadcast-quality graphics, dynamic screen presentations, content
management and scalability we need to achieve our goals.”
Daniels said that the Harris DOOH network solution will also
enable integration into social media tools like Facebook and
Twitter, and provide stronger local content tied to news, weather
and other pertinent information.
“ABN has built a unique viewing experience for the automobile
industry with Dealer TV, mixing family-friendly entertainment with
promotional content to create an environment to engage and retain
customers,” said Harris Morris, president, Harris Broadcast
Communications. “Harris’ solutions and service will help ABN evolve
the entire experience, from engaging customers with the right
content at the right time to helping dealerships sell automobiles
and services — all tied to an exciting digital out-of-home
experience.”
About Automotive Broadcast Network
Founded by automotive retail professionals, the Automotive
Broadcasting Network was formed to leverage existing dealership
assets to assist automobile dealerships with selling more products
and services in a totally unique and professional manner. For
additional information, visit http://www.abnetwork.com.
About Harris Corporation
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the
company has approximately $6 billion of annual revenue and about
17,000 employees — including nearly 7,000 engineers and scientists.
Harris is dedicated to developing best-in-class assured
communications® products, systems, and services. Additional
information about Harris Corporation is available at
www.harris.com.
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