Harris Corporation Selected to Provide Prime New Zealand With Powerful End-to-End Airtime Sales-Through-Automation System
June 14 2005 - 11:00AM
PR Newswire (US)
Harris Corporation Selected to Provide Prime New Zealand With
Powerful End-to-End Airtime Sales-Through-Automation System System
Combines Airtime Sales, Programme Management, Automation and
Digital Asset Management for Highly Dynamic Management of Sales and
On-Air Operation SYDNEY, Australia, June 14 /PRNewswire-FirstCall/
-- Harris Software Systems Asia Pacific, an operation of Harris
Corporation's (NYSE:HRS) Broadcast Communications Division, today
announced that Prime New Zealand has purchased a complete airtime
sales, programme management, automation and digital asset
management system. The end-to-end solution, which will provide
highly efficient and dynamic management of sales and on-air
operation, includes the Harris Landmark airtime sales system, the
Vision Programme Management system, Harris Automation, and
Invenio(R) digital asset management. Prime Television New Zealand
Ltd., a national, free-to-air UHF network, began broadcasting in
New Zealand on August 30, 1998, and is also available on Sky
Satellite. The Prime schedule is a mixture of general
entertainment, lifestyle, and drama and comedy, sourced overseas
primarily from Australia and the United States. While Prime screens
some classic TV series, the majority of peak time programming is
new to New Zealand, unseen on any other network. Prime's head
offices are located in a dedicated broadcasting facility in Albany,
North Auckland, and sales offices are based in Hamilton, Tauranga,
Hawkes Bay, Wellington, Christchurch and Dunedin. In February 2002,
Prime entered into a joint venture with Australia's leading
broadcaster, the Nine Network. The joint venture enabled Prime to
access Nine's programming, and to gain leverage from Nine's
positioning in the international television market. Prime began to
offer first-run movies and series from the U.S. with programmes
from Australia. In a determined demographic-broadening strategy,
Prime provided new opportunities to viewers and advertisers alike,
which led to large expansion for the broadcaster and the outgrowing
of their existing Equinox sales and management system, eventually
prompting the search for a new complete solution mid-2003. "We
needed a system that would allow us to manage our sales and on-air
operation more dynamically and make us even more competitive in the
New Zealand market," said Gerry Smith, general manager of
Engineering and IT for the Prime Group. "It became very clear that
we needed a complete system that was powerful in its functionality
for sales and flexible for programme management. That's when we
approached Harris with a view to the Landmark- Vision solution.
Once we were happy with these two components, we began negotiations
with Harris' distributor, Magna Systems, for an automation and
digital asset management solution. After careful review, we
committed to a migration path initially using the Harris ADC 100
automation system and then moving to a full H-Class(TM) Automation
system with Invenio digital asset management to complete our
requirements." Landmark is the advanced and established total
solution for the management and execution of complex media, airtime
and sponsorships campaigns and also allows the management of annual
airtime client contracts. With a proven history of meeting the
needs of multi-channel operators, networks and regional sales
houses, Landmark provides total control over the available
inventory to ensure effective break utilisation to fulfill
advertising agency targets while maximising revenue. The Vision
programme management system combines planning, rights management
and scheduling within one workflow-oriented solution. The
comprehensive scheduling engine provides the tools to create
single- or multi- channel presentation schedules combining
programme content, interstitials, commercials and promotions into a
single frame-accurate playlist. The interactive graphical user
interface uses drag-and-drop techniques to create and replicate
schedules rapidly, and has built-in wizards for the generation of
complex templates and presentation structures. The ADC automation
system fully automates the dubbing, management and playout of
program material from video disks and VTRs, and supports a full
range of GPI controlled devices with a sophisticated suite of
features that automatically manages difficult, complex tasks
permitting new revenue and additional operations savings. ADC
provides a rich feature set, including resource allocation and
serial communication modules to maximize resources. H-Class(TM)
automation is a powerful workflow management solution designed by
broadcasters for broadcasters to streamline ingest-to-air
operations throughout the broadcaster's enterprise. H-Class(TM)
brings together everything needed to automate labor-intensive
processes, eliminate duplication, originate live productions
outside of Master Control, and share media seamlessly. H-Class(TM)
automation also offers powerful new capabilities such as digital
media ingest and gives the interconnections needed to link local or
remote news, production and traffic departments with ingest-to-air
operations. Invenio media asset management (MAM) is comprised of
media management and content management product suites. The media
management products form an intuitive bridge between the
H-Class(TM) automation and MAM, specializing on ingest that can be
customized to suit dynamic workflows. The content management
products focus on the traditional approach to MAM, which enables
the search and browse, cataloging and archiving of rich media.
"Landmark, Vision, H-Class(TM) and Invenio(R) present a strong
integration and migration path to Prime, and Harris offered us an
established headquarters in Sydney, localized support, more
resources and a big commitment to customer service," said Prime's
Smith. "We have been working alongside Prime since the business was
launched in 1998," said Joe Khodeir, president of Harris Software
Systems Asia Pacific. "Their decision to select us to continue to
work with them as they develop and grow their business is very
gratifying and a great example of Prime's faith in our commitment
to their business. It is also a great example of the Harris
commitment, since its acquisition of Encoda, to integrate all of
its products more tightly." About Harris Broadcast Communications
Division Harris Broadcast Communications Division is one of four
divisions within Harris Corporation, an international
communications equipment company focused on providing assured
communications(TM) products, systems and services for government
and commercial customers in more than 150 countries. One of the
world's leading suppliers of broadcast technology, Harris Broadcast
Communications Division offers a full range of solutions that
support the digital delivery, automation and management of audio,
video and data. For more information, visit
http://www.broadcast.harris.com/ . DATASOURCE: Harris Corporation
CONTACT: Martha Rapp, +1-217-221-7577, or , or Salvatore T. Di
Muccio, Software Systems Asia Pacific, +011-61-41-264-9964, or ,
both of Harris Corporation; or K. C. Du Fay of Sterling
Communications, +1-415-392-2300, or , for Harris Web site:
http://www.broadcast.harris.com/ http://www.harris.com/
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