MILWAUKEE, July 21, 2021 /PRNewswire/ -- Today we are
launching H-D1™ Marketplace on H-D.com. H-D1 Marketplace will
provide consumers with the most comprehensive opportunity to
search, experience, sell and purchase pre-owned Harley-Davidson
(NYSE:HOG) motorcycles across North
America. Backed by the strength and scale of our dealer
network and enhanced by the Harley-Davidson Certified™ program
for extra peace of mind, H-D1 Marketplace will facilitate a
seamless purchase experience for customers looking for that special
pre-owned Harley-Davidson.
"The launch of H-D1 Marketplace is the first step towards our
ambitious transformation of H-D.com into the leading online
destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO,
Harley-Davidson. "We want our online presence to connect and
support our H-D network - from enhanced online experiences, unique
community engagement, to exclusive content and learning. The H-D1
Marketplace platform will connect our customers, community and our
strong dealer network, with the goal to become the largest
marketplace for pre-owned Harley-Davidson motorcycles in
the United States."
Launching first in USA, H-D1 Marketplace will start with the
entire selection of pre-owned Harley-Davidson motorcycles from our
participating dealer network, that will be available for our
customers to browse and customize online. Powered by H-D Financial
Services, customers will have access to innovative,
industry-leading financing solutions, to make purchasing even
easier. Through the 'Sell My Bike' feature, customers will also be
able to sell their motorcycles directly into the Harley-Davidson
dealer network.
Customer experience is a key element of the Hardwire Strategic
Plan, designed to enhance our position as the most desirable
motorcycle brand in the world. The Hardwire puts customers at the
forefront of our products, experiences and investments. Our goal is
to seamlessly engage with customers, creating a meaningful, unique
and personalized experience with Harley-Davidson, every
day.
H-D1 Marketplace also fulfills our Hardwire objective to include
riders of pre-owned Harley-Davidson's as an important part of the
H-D customer base, recognizing their unique perspectives and
contributions to the brand.
To experience and learn more about H-D1 Marketplace, visit
www.H-D.com.
About Harley-Davidson:
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building machines, we
stand for the timeless pursuit of adventure. Freedom for the soul.
Since 1903, Harley-Davidson has defined motorcycle culture with an
expanding range of leading-edge, distinctive and customizable
motorcycles in addition to riding experiences and exceptional
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get Harley-Davidson riders on the road. Learn more at
www.harley-davidson.com.
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SOURCE Harley-Davidson, Inc.