New Hanes #MaskAround Campaign Encourages Americans to Wear Face Masks as Brand Donates 1 Million Masks to Those Experiencing...
July 21 2020 - 9:03AM
Business Wire
Survey data shows that half of Americans
wear face masks all the time when outside their homes; 10% of
respondents say they do not own a mask
Hanes, America’s No. 1 basic apparel brand, is underscoring the
importance of wearing a face mask in public with the launch of its
#MaskAround campaign. Hanes is also donating 1 million masks to
those experiencing homelessness across the country.
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the full release here:
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Hanes donates 1 million face masks to
nonprofit organizations, including Pittsburgh Mercy’s Operation
Safety Net, to support those experiencing homelessness across
America during the COVID-19 pandemic. (Photo: Business Wire)
According to a survey commissioned by Hanes1, 51% of Americans
wear a face mask all the time when outside their homes, while 71%
wear a mask to a grocery store or retail location. The U.S. Centers
for Disease Control and Prevention advises that cloth face
coverings are a critical tool in the fight against COVID-19 that
could reduce the spread of the disease, particularly when used
universally within communities. Hanes encourages Americans to
#MaskAround whenever they are in public.
To ensure that those in need have access to face coverings,
Hanes is donating 1 million face masks to nonprofit organizations
supporting those experiencing homelessness across the country,
including COVID-19 hotspots such as Los Angeles, Miami and Houston.
Hanes is leveraging its relationships with nonprofit agencies built
through the Hanes National Sock Drive to help those experiencing
homelessness gain access to masks. Working with long-standing
partner Mark Horvath, founder of nonprofit Invisible People, which
is dedicated to educating the public about homelessness, the brand
is supporting local homeless assistance organizations across all 50
states, including Washington, D.C. and Puerto Rico. Since 2009,
Hanes has donated more than 3 million pairs of socks, as well as
other critical basic apparel including underwear, T-shirts and bras
to shelters and support organizations nationwide.
“Homeless people face even more limited avenues for support
during the COVID-19 pandemic,” Horvath said. “Hanes continues to
make a significant difference through its longstanding commitment
to this nation’s often invisible population. This program is
critical to driving the importance of having and wearing face
coverings whenever social distancing cannot be practiced.”
With its #MaskAround campaign, Hanes is supporting the national
effort to slow the spread of COVID-19 by challenging followers to
embrace face masks and encourage others to do the same. The TikTok
and Instagram campaign features social media personalities who will
ask consumers to highlight the unique places -- whether they’re
catching a movie at a drive-in theater, having a picnic in the park
or sitting around the fire pit with friends -- they #MaskAround to
help keep others safe.
Hanes commissioned a recent survey by Wakefield Research to
understand consumer sentiment and behavior regarding masks. The
survey showed that only 50% of Americans say they don a mask to eat
out, while almost a third (32%) plan to wear a mask on a date.
Additionally, almost half (45%) of respondents have forgotten to
take a mask with them and then realized they needed one. When
purchasing masks, 27% of respondents primarily want comfort in
order to wear masks for extended periods. Another 23% prioritize
features such as fabric weight, washability and breathability into
purchase decisions, while only 4% say style drives their mask
choice.
“We want to do our part to support the country’s effort to slow
the spread of COVID-19,” said Sidney Falken, Chief Branding Officer
at Hanes. “Hanes is proud to be able to offer affordable and
comfortable cotton face masks to consumers and our goal is to raise
awareness around the importance of wearing them to help keep each
other safe and healthy.”
In June, Hanes launched its first line of washable and reusable
face masks with retail and e-commerce partners nationwide to serve
as protection against the spread of COVID-19. Hanes face masks,
available in a selection of multi-pack quantities, colors and
sizes, feature the brand’s signature breathability and comfort --
ideal for the summer heat. The brand will launch additional face
mask options in the coming weeks, including a children’s face mask
line in time for the fall season.
For more information on the donation, please visit Hanes.com or
follow along on social.
Hanes
Hanes, America's No. 1 basic apparel brand, is a leading brand
of intimate apparel, underwear, sleepwear, socks and casual
apparel. Hanes products can be found at leading retailers
nationwide and online direct to consumers at www.Hanes.com.
HanesBrands
HanesBrands (NYSE: HBI) is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia-Pacific. The company markets
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear under some of the world’s strongest apparel brands,
including Hanes, Champion, Bonds, Maidenform, DIM, Bali, Playtex,
Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My
Size, Lovable, Wonderbra, Berlei, and Gear for Sports. More
information about the company and its award-winning corporate
social responsibility initiatives may be found at
www.Hanes.com/corporate. Visit our newsroom at
https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram (@hanesbrands), and
LinkedIn (@Hanesbrandsinc).
1July 2020 online survey of 1,000 Nationally Representative U.S.
Adults Ages 18+ conducted by Wakefield Research.
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Kelly McKenna Weber Shandwick kmckenna@webershandwick.com
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