Introducing the Spring 2021 GUESS x FriendsWithYou Capsule Collection
April 07 2021 - 11:00AM
Business Wire
This Spring 2021, GUESS is collaborating with FriendsWithYou on
an expansive collection of colorful silhouettes and fabrications.
The capsule will be available beginning April 15th, 2021 at select
GUESS retail stores globally and guess.com. GUESS has teamed up
with global music superstar, J Balvin, to star in the GUESS x
FriendsWithYou campaign.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210407005313/en/
Introducing the Spring 2021 GUESS x
FriendsWithYou Campaign featuring J Balvin (Photo: Business
Wire)
FriendsWithYou is the fine art collective of Samuel Borkson and
Arturo Sandoval III, in partnership since 2002 with the sole
purpose of spreading the positive message of Magic, Luck, and
Friendship™. Influenced by the simple perspective that happiness is
found in everyday life, FriendsWithYou’s work is designed to be
accessible to all. During the last eighteen years, FriendsWithYou
has gained international recognition as a pioneer in the field of
experiential art, actively working to spread the message of
connectivity around the world, with a simple mission to become
Friends-With-You.
“GUESS has joined forces with FriendsWithYou to spark a movement
— an opportunity to shape our world to be a happy place, a place
where everything is Friends-With-You,” says FriendsWithYou
founders, Samuel Borkson and Arturo Sandoval III. “We believe that
together we can create a peaceful and joyful world by celebrating
our diversities and commonalities.”
GUESS admires the FriendsWithYou message of spreading positivity
and happiness through its artwork and shares a like-minded approach
by creative exploration through color and having fun with
collections. FriendWithYou’s anime aesthetic from the lens of a
high-end artist puts a unique twist on this capsule collection.
“At GUESS, we’re always looking to inspire our customers,” says
Brand Partnerships Director, Nicolai Marciano. “We want our clothes
to provoke a sense of celebration. We aim to get people excited not
just about the product, but about their own creative expression and
the fresh new perspectives of artists worldwide. This collection is
a celebration of FriendsWithYou and the art they bring to the
world.”
The capsule features an assortment of statement pieces for men
and women, crafted with cool embellishments including embroidery
and logos in vibrant colors. Cloud graphics are splashed throughout
the collection and are a nod to light and serenity. The collection
has a big emphasis on diversifying techniques and was designed to
provide each piece a unique feel.
The women’s assortment features a selection of tees, a polo
shirt and short sets with a textured terry cloth and cloud print as
well as cropped hooded sweatshirts, puffer jackets with cloud
hoods, tracksuits and a matching denim set. The color palette
consists of rainbow colors in the form of red, orange, yellow,
green and blue. The men’s collection mirrors the women’s bright
color palette and features shirts, logo tees, hoodies and a
matching denim set. Accessories including watches and backpacks are
also part of the collection. The brand is excited to announce that
it will also offer this limited-edition capsule collection to
kids.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of
January 30, 2021, the Company directly operated 1,046 retail stores
in the Americas, Europe and Asia. The Company’s partners and
distributors operated 524 additional retail stores worldwide. As of
January 30, 2021, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
About FriendsWithYou
FriendsWithYou is the art collaboration of Samuel Borkson and
Arturo Sandoval III, created with the intention to bring more joy,
kindness, and love to the world. The collaboration is a vehicle for
the exploration of emotional healing through culture creation and
art making. Each work is created with the intention of
transcendence, and nurturing care for the viewer or participant.
FriendsWithYou’s meaning is in its name, in that everything in the
universe can and wants to be friends with you, an aide in the
promotion of love, harmony & peace in our lives. Our goal is to
connect and heal as much as possible through our work, to grow the
love and joy in each person, creating an exponential aggregate of
sharing, healing, and compassion for each other and our living
planet.
FriendsWithYou Email Sign
up
US:
https://www.guess.com/us/en/originals/guess-originals-x-friendswithyou?utm_source=referral&utm_medium=pr&utm_campaign=gus_friendswithyou_040521
CA:
https://www.guess.com/ca/en/originals/guess-originals-x-friendswithyou?utm_source=referral&utm_medium=pr&utm_campaign=gca_friendswithyou_040521
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210407005313/en/
Kaitlyn Quail GUESS?, Inc. 212.852.0568 kquail@guess.com
Guess (NYSE:GES)
Historical Stock Chart
From Feb 2024 to Mar 2024
Guess (NYSE:GES)
Historical Stock Chart
From Mar 2023 to Mar 2024