GUESS Announces Michele Morrone as the New Worldwide Face of GUESS Men’s
August 13 2020 - 3:00PM
Business Wire
Actor and Singer Michele Morrone stars in the
new GUESS Fall/Winter 2020 Global Holiday Advertising Campaign
In celebration of the Fall/Winter 2020 collection, GUESS is
excited to introduce Michele Morrone as the new worldwide face of
GUESS Men’s. Morrone is an international actor and singer who is
best known for his lead role in the successful Netflix film 365
Days, one of the most popular movies in Netflix history that is
currently streaming in over 200 countries.
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GUESS Announces Michele Morrone as the
New Worldwide Face of GUESS Men’s. (Photo: Business Wire)
Morrone gained international recognition for his performance and
soundtrack in the film, proving to be a multi-faceted superstar who
has gained traction on social media rapidly, with approximately 10
million followers on Instagram alone – a stunning increase from 1.7
million followers three weeks before the campaign was shot.
Staged under the creative guidance of GUESS Chief Creative
Officer Paul Marciano, the holiday advertising campaign was shot by
fashion photographer Nima Benati in her first campaign with GUESS,
at the breathtaking Villa Erba in Lake Como, Italy. Once the home
of internationally renowned movie director Luchino Visconti, this
historic villa was the perfect setting for an iconic campaign and a
fundamental inspiration for Paul Marciano’s love of Italian movie
history.
“I had a brief meeting with Michele at my hotel in Lugano last
June and we immediately had a strong connection,” says Paul
Marciano. “Michele is an extremely hard worker, and a very
ambitious and decisive man and these are all qualities I deeply
appreciate. In a matter of minutes, we knew we were going to work
together and a few weeks after that very first meeting we met again
in Lake Como to shoot these spectacular images.”
“The moment I met Paul, I knew I found a new mentor and friend,”
says Michele Morrone. “We share the same values and goals. It’s an
incredible feeling being able to have fun on set doing what I love,
while having a sense of comfort that I’m now part of such an
amazing family. Family and loyalty are important to me, and I want
to take this brand and treat it as my own.”
“This campaign marks the launch of our new GUESS men’s
collection, reflecting our new focus on elevated, classic, and
high-quality styles which is perfectly in-line with Michele
Morrone’s personality,” says Paul Marciano.
These GUESS images will be featured in upcoming issues of top
international fashion and lifestyle magazines and in GUESS retail
stores.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of May
2, 2020, the Company directly operated 1,141 retail stores in the
Americas, Europe and Asia. The Company’s partners and distributors
operated 540 additional retail stores worldwide. As of May 2, 2020,
the Company and its partners and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About Michele Morrone
Michele Morrone is an Italian actor and singer, appearing in
both Italian and Polish films and TV series. He gained
international recognition and acclaim from his lead role in the hit
Netflix film 365 Days. He also sings several of the songs on the
film’s soundtrack, including the song in the trailer. Two of those
songs - Hard For Me and Feel It, from his debut album, Dark Room -
have charted worldwide. Morrone signed a contract with Universal
Music Germany in partnership with Universal Music Poland in July
2020.
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Kaitlyn Quail GUESS?, Inc. 212.852.0568 kquail@guess.com
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