To recognize the challenges of running a
business, the new campaign also coincides with World
Mental Health Day to encourage Canadian entrepreneurs to prioritize
their well-being
TORONTO, Sept. 28, 2021 /CNW/ - GoDaddy Inc. (NYSE: GDDY),
the company that empowers everyday entrepreneurs, today announced a
new campaign with popular Canadian content creator Donté Colley to
recognize the evolution of the entrepreneur from a nine-to-fiver to
"side hustler." To coincide with Small Business Month and World
Mental Health Day, GoDaddy together with the Instagram dancing
phenom, are showing the next generation of entrepreneurs what it
takes to make side hustles thrive in a shifting business landscape,
including prioritizing their well-being, a core theme of Colley's
own small business.
In recent years, there has been a growing number of young
Canadians turning new opportunities into income generating side
hustles, fueled in large part by social media and the increasing
amount of time spent online during the pandemic. For many, these
businesses are coming to life even while juggling schoolwork and
day jobs. Young digital native generations are driving the
popularity of online marketplaces, which inevitably requires a
strong online presence. Research indicates that 60 per cent of
Canadians are picking up side hustles to supplement income, and
much of this is made possible by technology and market
innovation.
"My side hustle started in the small hallways of my Toronto home and my online presence was just
as limited. Now, with all my channels and content in one hub on my
own GoDaddy website, I've taken my business and online presence to
the next level. I'm still dancing at home, but on a bigger scale
than I ever imagined," said Colley. His GoDaddy powered website
hosts everything related to his brand, including social media
integration and an adaptable e-commerce store for selling
merchandise.
"Donté's personal and brand story is one that has inspired many of
us here at GoDaddy and is one we hope will continue to inspire
young Canadians to set their dreams in motion," said Anne De Aragon, Vice President and Country
Manager of GoDaddy Canada. "The suite of GoDaddy digital products
have proven to be a powerful solution for Donté's business online
and we are excited to showcase these offerings through his joyful,
charismatic lens."
While some Canadians launched side hustles during the global
pandemic, small business owners have faced unprecedented hurdles in
starting, maintaining and growing their businesses during this
time. The related emotional toll can negatively impact Canadians'
mental health and Colley's business and core brand message of
self-love, can be a welcome and important reminder. Leading up to
World Mental Health Day on Oct. 10,
Colley's signature dance moves mixed with a dependable dose of
positivity with messages like "Reminder: You are so iconic!" and
"Keep going! You got this," exude the confidence and message in
self-care many small business owners can benefit from following a
lengthy period of economic uncertainty. This month with its focus
also on small businesses, GoDaddy is encouraging Canadians to
extend the support they have shown for their favourite Canadian
small businesses and continue to rally behind them.
"On my business journey, there have always been people telling
me that you can't do what you love and turn it into a business.
They were, and continue to be, wrong," said Colley. "As an
entrepreneur, it takes courage and resilience to pursue your
passion. It's not always easy, especially for young people in this
complicated economic climate. But it's worth it. There's no greater
form of self-care than allowing yourself to do what you love every
day. I want to encourage young Canadians to bring their ideas to
life because you never know where it'll lead."
The website (dontecolley.com), is built on GoDaddy Managed
WordPress, a streamlined, optimized hosting platform that helps
customers build and manage a WordPress site, one of the world's
most popular and user-friendly content management systems.
In addition to GoDaddy Managed WordPress platform, GoDaddy's
suite of products and services includes GoDaddy Website Builder, an
integrated suite of online tools that enables Canadians at all
comfort levels, and varying stages of their business journey, to
reach their goals online. It's a one-stop-shop for getting started
with easy and affordable website builder and ecommerce tools,
integrated with digital marketing, SEO, and security
protections.
GoDaddy Website Builder offers a large selection of modern
templates that suit unique business needs and includes built-in
marketing tools to help businesses grow. Businesses can now sell
their products on Amazon and eBay through GoDaddy Website Builder
using the GoDaddy Online Store application, making it easier for
small business owners to expand their ecommerce store offerings and
find new customers to grow their business. When small business
owners need help, GoDaddy Guides are available 24/7 through free
phone support to answer questions along the way.
To encourage and inspire young Canadian side hustlers, Colley
will host an Instagram "takeover" on the @GoDaddyCanada account on
Oct. 19 following World Mental Health
Day, recognized by the World Health Organization. It will feature
an interactive Q&A segment in which Colley will offer business,
social media and general "side hustle" advice.
About GoDaddy
GoDaddy is empowering everyday
entrepreneurs around the world by providing all of the help and
tools to succeed online. GoDaddy is the place people come to name
their idea, build a professional website, attract customers, sell
their products and services and manage their work. Our mission is
to give our customers the tools, insights and the people to
transform their ideas and personal initiative into success. To
learn more about the company, visit www.godaddy.ca.
For more information, visit godaddy.ca and connect with GoDaddy
on Facebook, Twitter & Instagram.
SOURCE GoDaddy