Lärabar and Paper Culture Team Up to Introduce Nature-Inspired Holiday Collection
October 14 2021 - 7:30AM
Business Wire
Find the limited-edition designs on special
Lärabar packaging starting in November
This winter, Lärabar has teamed up with stationery company,
Paper Culture, to create original pieces of artwork that will
appear on select Lärabar packaging for a limited time. The
partnership unifies Lärabar and Paper Culture’s passion for
sustainability and celebrating life’s sweet moments, bringing this
nature-inspired holiday collection to life for all to enjoy.
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Lärabar has teamed up with stationery
company, Paper Culture, to create original pieces of artwork that
will appear on select Lärabar packaging for a limited time. The new
holiday packaging will be available in four unique designs on
Lärabar’s most indulgent flavors including: Chocolate Chip Cookie
Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie and Peanut
Butter Cookie. (Graphic: Business Wire)
The new holiday packaging will be available in four unique
designs on Lärabar’s most indulgent flavors including: Chocolate
Chip Cookie Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie
and Peanut Butter Cookie. New Paper Culture customers can save $10
off their first purchase using the voucher found on the
limited-edition Lärabar packaging.
“This holiday season we wanted to highlight our most decadent
Lärabar flavors so shoppers can spot their favorite snack
anywhere,” said Kate Herbert, Brand Experience Manager for Lärabar.
“We partnered with Paper Culture because of our shared values and
together we created beautiful designs that are authentic to our
brands. We are so excited to introduce these designs to our fans as
they indulge in the delicious treats.”
The original holiday designs will be extended to curated
stationery and greeting cards available for purchase at
paperculture.com. Consumers can also enter a sweepstakes on
Lärabar’s Instagram from November 1-November 17 to win a
Sustainable Holiday Advent Calendar to enjoy this season.
“Whether it’s the yum of a Lärabar or the awe of a contemporary
Paper Culture design, both of our customers want products that
create a better, more sustainable world,” said Christopher Wu, CEO
of Paper Culture. “These designs inspired by the holidays and
nature are a nod to our shared beliefs, this time reaching an even
wider audience with the packaging and accompanying stationery.”
The limited-edition Holiday Lärabar packaging will be available
at retailers nationwide for two months starting in November. The
SRP for a 6-ct pack is $6.29. For more information visit
https://www.larabar.com/ and follow along on Facebook, Twitter and
Instagram.
About LÄRABAR
LÄRABAR is made with 100% real ingredients, simple blends of
fruits, nuts, spices and chocolate chips when the moment calls for
it. With LÄRABAR, you can always rely on gluten-free, dairy-free
and vegan options to taste absolutely indulgent; proving real can
be sweet and satisfying. So whether you’re craving a chocolate chip
brownie or a slice of key lime pie, LÄRABAR has something delicious
you can feel good about eating. LÄRABAR, eating real just got a
whole lot sweeter.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About Paper Culture
Paper Culture’s mission is to inspire people through
contemporary design and sustainability. For more than a decade
Paper Culture has offered contemporary, eco-friendly holiday cards,
wedding invitations, photo books, and stationery printed on 100%
post-consumer recycled paper. Paper Culture plants a tree for every
order, operates as a net carbon neutral, Certified Green Business
and has been recognized by the EPA as a Climate Leader. Paper
Culture has planted over 1 million trees in its fight against
Climate Change.
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Media Sabiha Nur Golin snur@golin.com 773-837-6075 Kelsey
Roemhildt General Mills Media.line@genmills.com 763-764-6364
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