General Mills’ Box Tops for Education and Yoplait Help Fill the Funding Gap for Two Los Angeles-Area Schools
September 28 2021 - 9:00AM
Business Wire
Box Tops for Education and Yoplait kick off the
school year with surprise donations to help level the playing field
for two schools in need.
As teachers head back into the classroom for another challenging
school year, the outlook is especially difficult for the many
schools that lack adequate funding. According to The Education
Trust, students in the highest poverty districts receive
approximately 7% (or $1,000) less in state and local funding per
student than students educated in the wealthiest districts. Yoplait
and Box Tops are on a mission to try to help close that gap so that
kids can reach their fullest potential this school year and
beyond.
As a first step towards that goal, Box Tops and Yoplait will
donate $20,000 in Box Tops to two Los Angeles area schools.
Inner-City Education Foundation (ICEF) View Park Middle School in
Inglewood, will receive $10,000 to help support its STOKED program,
a physical education program that uses sports to promote
leadership, and Jefferson Elementary in Lennox will receive $10,000
to support its involvement in the Playworks program, which brings
in additional staff to help students develop life skills such as
conflict resolution and communication skills through play.
“Our school started the STOKED program to give our students more
opportunities to stay off the streets, but also to feel comfortable
being active in a safe environment. However, we did not have
adequate funding to offer it to many students,” says Mr. Benito
“Benny” Mendez, P.E. teacher at ICEF View Park Middle School. “It
is difficult to put into words what this funding and the new
equipment means to this program and to my students. It’s a dream,
just seeing something new in the hands of my students. I am looking
forward to putting it all to good use to motivate students to
become lifelong movers outside of my classroom.”
Beyond the Box Tops donations, Yoplait surprised ICEF View Park
Middle School with all the items on its STOKED program wish list
and surprised Jefferson Elementary with new playground equipment
(balls, jump ropes, cones, basketball nets, etc.). Learn more about
these schools and see the reactions to the donations at
www.BTFE.com/impact.
“Box Tops is proud to work with Yoplait to support the amazing
programs at these two Los Angeles-area schools,” says Kristina
Lynch, Box Tops for Education’s Brand Experience Assistant Manager.
“Box Tops has always believed that a child’s education is the
foundation to achieving their fullest potential. Add Yoplait’s
commitment to providing experiences for kids and families to
connect through play and physical education, and this was the
perfect opportunity for us to team up with Yoplait. Together we can
support these schools and foster play and the confidence that comes
from learning skills which these students can carry into
adulthood.”
To help teachers and schools with funding gaps, like ICEF View
Park Middle School and Jefferson Elementary, Box Tops has enhanced
its mobile app to allow participants to easily find and support
schools with products they already purchase. Through the Schools in
Need feature, Box Tops is empowering shoppers in every community to
support the students who need it most. New supporters can tap the
“Find a School in Need” button within the app and current
supporters can modify their school of choice within account
settings at any time to support a different school.
“Yoplait exists to help families raise kids that are happy,
healthy and strong, one serving of good at time,” says Rachele
Letsche, assistant manager, Brand Experience, Yoplait. “By coming
together with Box Tops, we could help both schools and parents
teach and raise good little humans.”
Over the past 25 years, Box Tops has contributed nearly $1
billion to K-8 schools in the United States. As part of General
Mills’ commitment to advance equity in education, Box Tops has a
renewed focus to help the students in schools where support is most
needed. Every time supporters shop participating products and scan
their receipt within 14 days, earnings will be directed to their
chosen school. Schools can spend this money however they need it
most, like helping teachers and students get the supplies they
need.
To support Schools in Need, download the Box Tops for Education
app available in the iTunes App Store and Google Play. To learn
more on what it means to be a school in need, visit
btfe.com/school-in-need. One simple scan of your grocery receipt
could help fill the funding gap for the schools that need it the
most. For more information, or to see a full list of participating
products, visit www.BTFE.com.
About Box Tops for Education
America's K-8 schools have earned more than $940 million through
the Box Tops for Education® program since it was founded by General
Mills in 1996. More than 80,000 schools use that cash to purchase
items such as computers, library books, art supplies, playground
equipment and more. To learn more visit www.BTFE.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
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Media: General Mills Corporate Communications
763-764-6364 Media.line@genmills.com
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