No Oven Required! Pillsbury is in the Cookie Aisle for the First Time Ever with New Soft Baked Cookies
March 10 2021 - 9:30AM
Business Wire
Fans of Pillsbury can now enjoy ready-to-eat
soft baked cookies from the iconic brand
Pillsbury is taking up residence in the cookie aisle for the
first time ever – and the baking is already done. The new line of
Soft Baked Cookies are ready to eat out of the package as soon as
you get them home (or even in the car if you just can’t wait).
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Pillsbury is entering the cookie aisle
for the first time ever with the introduction of its new Soft Baked
Cookies, which are ready to eat straight out of the package, no
oven required. (Graphic: Business Wire)
Pillsbury makes each delicious cookie using a blend of real
butter and shortening for the perfect soft texture. They come in
four homemade inspired flavors that we know our fans will love,
including:
- Chocolate Chip: A familiar, fan-favorite made with real
chocolate chips
- Confetti: Everything you love about a birthday cake, but
in a cookie
- Sugar with Drizzled Icing: A classic flavor topped with
icing
- Peanut Butter with Chocolatey Drizzle: The perfect
combination of real peanut butter and chocolatey goodness
“Pillsbury is a beloved baking brand that has been around for
more than 100 years, but its products have never been in the cookie
aisle until now,” said Jeff Caswell, president, General Mills
Snacks Division. “While our fans love baking Pillsbury products in
the oven, our consumer research indicates there are times that a
ready-to-eat cookie is preferred. We focused on launching Pillsbury
Soft Baked Cookies for that quick treat, knowing there is not
always time for baking.”
Pillsbury Soft Baked Cookies will be available in Walmart stores
this March (fans can preorder on Walmart.com starting March 10) and
at other retailers nationwide starting in April. Each package of
Soft Baked Cookies includes 18 snackable-sized cookies at a SRP of
$3.69.
For more information about Pillsbury, visit Pillsbury.com.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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Samantha Klein Golin SKlein@Golin.com 312-729-4329
Mike Siemienas General Mills Media.line@genmills.com
763-764-6364
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