General Mills Big G Cereal and got milk? Team Up to Deliver a Winning Combination for Breakfast
January 05 2021 - 8:00AM
Business Wire
General Mills releases special edition boxes
featuring characters with milk mustaches to highlight the benefits
of cereal and milk
Today, two icons, General Mills Big G cereal and got milk?,
announced a historic partnership designed to deliver even more fun
along with the essential nutrition people need to fuel their
mornings. To celebrate the partnership, General Mills is debuting
special, limited edition packaging on popular cereals featuring
their beloved characters – such as Buzz, Lucky, Trix Rabbit and
more – donning the famous got milk? mustache.
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General Mills releases special edition
boxes featuring characters with milk mustaches to highlight the
benefits of cereal and milk. (Photo: Business Wire).
“We believe in the power of cereal and milk to be an easy,
affordable and delicious way to deliver the nutrients people need
with the taste they love,” said Amy Cohn, Senior Nutrition Manager
at General Mills. “And for kids who eat cereal, 53 percent of their
daily milk consumption comes from pouring cereal and milk together.
So, while General Mills cereal and milk have been a perfect pairing
for a long time, we’re thrilled to officially come together to
share this important message through our iconic characters.”
While Big G cereals and milk are each great on their own, they
are even better together. This powerhouse partnership is aimed at
highlighting the unbeatable benefits of cereal and milk,
including:
- Top-Notch Nutrition: Cereal is the number one source of
whole grain, fiber, and several vitamins and minerals, including
iron, at breakfast, while dairy milk is the number one source of
calcium and vitamin D as well as a high-quality source of
protein.
- Affordability: General Mills cereal with dairy milk
costs an average of just $0.50 per serving.
- Simplicity: Cereal and milk make it quick and easy for
busy families to start their day with the nutrition they need – and
the taste kids love.
“Now more than ever, families are looking for quick and
affordable ways to get the nutrition they need,” said Yin Woon
Rani, CEO MilkPEP. “A bowl of cereal and milk is always a winning
combination and an easy way for parents to feel confident that
their kids are starting the day off right. Our goal with this
campaign is to provide inspiration and tools that are accessible to
all parents to help make breakfast fun and nutritious. We think
breakfast is the perfect time to make sure families got milk? in
the year ahead and beyond.”
To help make this dynamic duo even more affordable for families
everywhere, the limited-edition boxes will include coupons on the
back of the box. Shoppers can also get $2.00 back via digital
rebate when they buy two gallons of dairy milk and two boxes of
General Mills Big G cereal. Details about the digital rebate can be
found at BigGCerealAndMilkSavings.com.
Additionally, with the launch of this campaign, General Mills
Big G cereal and got milk? are delivering even more – right to your
door. Starting January 11, National Milk Day, Big G’s Cereal
Collective Milk Truck will be popping up across the Los Angeles
area with a reimagined take on the vintage milk man experience. The
fun will also be delivered straight to your social feeds with the
launch of the #CerealMilkStacheChallenge, where some of today’s
biggest social media stars will show off a new take on the classic
milk mustache – after they drink cereal and milk straight from the
bowl.
You can find the limited-edition General Mills Big G cereal and
got milk? partnership boxes of Cheerios, Honey Nut Cheerios, Lucky
Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix at most major
retailers nationwide now.
To learn more about the partnership and join in on the
#CerealMilkStacheChallenge, please follow @GeneralMillsCereal and
@gotmilk on Instagram and @GenMillsCereal and @gotmilk on
TikTok.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Betty Crocker, Pillsbury, Old El Paso,
Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis,
Minnesota, USA, General Mills generated fiscal 2020 net sales of
U.S. $17.6 billion. In addition, General Mills’ share of
non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About the Milk Processor Education Program
The Milk Processor Education Program (MilkPEP), Washington,
D.C., is funded by the nation's milk companies, who are committed
to increasing fluid milk consumption. The MilkPEP Board runs
multi-faceted national campaigns designed to educate consumers
about and celebrate milk – from its role in kids' nutrition to new
and exciting ways to use milk and fueling the awesome inside all of
us. For more information, visit MilkLife.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210105005173/en/
Francisco Aguirre Ketchum 559-696-8553
francisco.aguirre@ketchum.com
Mike Siemienas General Mills 763-764-6364
media.line@genmills.com
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