Jennifer Lopez & Yoplait® Make it Easy to Support Local Feeding America Member Food Banks
December 15 2020 - 08:00AM
Business Wire
Together they’re unveiling the Lids to Feed
America program, in which consumer participation will drive Yoplait
to donate up to $600,000 to local Feeding America® member food
banks
At a time when many things in the world remain uncertain, food
banks continue to be a lifeline for families when it comes to
putting food on the table. Parents from coast to coast rely on
local Feeding America® member food banks to help provide nutritious
food, including dairy, for their children to grow strong.
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Jennifer Lopez & Yoplait® Make it
Easy to Support Local Feeding America Member Food Banks. (Photo:
General Mills)
Starting this January, Yoplait is teaming up with Jennifer Lopez
to help provide funds to food banks through the Lids to Feed
America program. The program makes it easy for consumers to support
local Feeding America member food banks, where families can access
essential foods. And it all starts with a short trip to the grocery
store.
The duo is encouraging consumers to purchase their favorite
Yoplait products with specially marked packaging or gold lids. Once
home, they can simply scan and submit their receipt at
YoplaitLids.com and enter their ZIP code. For every eligible
product submitted Yoplait will donate ten cents to Feeding America,
up to a total donation of $600,000.
“I’m honored to partner with Yoplait for Lids to Feed America.
Through my work with them I’ve learned that dairy is one of the
most requested but least donated items at food banks,” said Lopez.
“Dairy is a crucial part of helping kids grow and that’s why we’re
launching this campaign – to donate funds to Feeding America, so
they can provide foods, including dairy, to help our communities
grow stronger.”
Feeding America is the largest hunger-relief organization in the
United States. Through the Lids to Feed America Program, Yoplait
aims to help families that rely on Feeding America’s network of 200
food banks and 60,000 food pantries and meal programs.
“Feeding America reports that in the wake of the pandemic the
number of children facing hunger may rise to 18 million, or 1 in 4
children overall*1,” said Susan Pitt, director of brand experience,
General Mills. “As a brand dedicated to providing the delicious and
nutritious snacks kids need to grow strong, we knew we had to step
in. With that, Lids to Feed America was born. Our hope is that this
initiative helps communities with funding to get essential foods,
including dairy, to children and families nationwide.”
Follow along with the program and learn more about how you can
participate at YoplaitLids.com or by following Yoplait on
Instagram, Facebook and Twitter. And help your kids grow strong
bones by giving them Yoplait Original, with an excellent source of
calcium.
About General Mills General
Mills is a leading global food company whose purpose is to make
food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
As a founding partner of Feeding America®, General Mills and its
brands including Yoplait, work to alleviate hunger, end food waste
and sustainably increase food security. Through product donations
to Feeding America food banks, General Mills has enabled more than
17 million meals in 2019, and its foundation has invested $1.4
million into MealConnect, Feeding America’s food recovery platform,
to help reduce waste and connect surplus food to people facing
hunger.
About Feeding America®
Feeding America® is the largest hunger-relief organization in the
United States. Through a network of 200 food banks and 60,000 food
pantries and meal programs, we provide meals to more than 40
million people each year. Feeding America also supports programs
that prevent food waste and improve food security among the people
we serve; educates the public about the problem of hunger; and
advocates for legislation that protects people from going hungry.
Visit www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
1 SOURCE:
https://www.feedingamerica.org/sites/default/files/2020-04/Brief_Impact%20of%20Covid%20on%20Child%20Food%20Insecurity%204.22.20.pdf
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Ketchum Grace Ahlering 312-228-6836
grace.ahlering@ketchum.com
General Mills Mike Siemienas 763-764-6364
Media.Line@genmills.com
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