General Mills Debuts Sesame Street Cereal, Bringing ABCs and 123s to the Breakfast Bowl
December 01 2020 - 8:00AM
Business Wire
General Mills teams up with beloved nonprofit
to promote nutrition and education for growing kids
Breakfast just got more fun, delicious, and educational with the
launch of Sesame Street Cereal, made by General Mills. The new
cereal, which will begin to appear on store shelves in January,
supports growing bodies with many essential nutrients and engages
curious young minds with activities and stories. The cereal
features two varieties: berry flavor with number-shaped pieces and
cinnamon flavor with letter-shaped pieces, and the back of each box
opens like a book, featuring dual-language (English and Spanish)
short stories with Elmo.
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General Mills launches Sesame Street
Cereal which will begin to appear on store shelves in January and
supports growing bodies with many essential nutrients and engages
curious young minds with activities and stories on every box.
(Photo: Business Wire)
“We are thrilled to team up with Sesame Street, to launch
cereals with key nutrients, delicious flavors, and playful learning
opportunities to make breakfast that much more meaningful for
parents and kids alike,” said Hillary Balma, Senior Brand Manager,
General Mills. “We know that breakfast can be challenging for
parents who are struggling to find foods that offer both the
nutrition and the fun flavors kids want.”
Cereal is an easy, affordable, and delicious way to deliver the
nutrients kids need. As the number one source of whole grain at
breakfast and just $0.50 per serving on average when paired with
low-fat milk, cereal is hard to beat. Sesame Street Cereal supports
the growing bodies of its young fans, delivering many key
nutrients, including:
- Good source of fiber, to help support little tummies
- Good Source of Calcium and Vitamin D, to help build strong
bones
- Good source of Vitamin E, an essential nutrient
To create meaningful playful learning opportunities at
breakfast, Sesame Street Cereal boxes offer games and six
dual-language stories with everyone’s favorite 3½ -year-old
monster, Elmo. Story themes include Elmo Visits the Farm, Elmo’s
Day at School, On the Go with Elmo, and others. Each story follows
Elmo and his friends as they play and learn on Sesame Street and
prompts questions to help kids stretch their imaginations, engage
in counting, recognize shapes and letters, and more.
For over 50 years, Sesame Street, produced by the nonprofit
organization Sesame Workshop, has delivered not only
school-readiness lessons promoting literacy and numeracy, but also
age-appropriate guidance on healthy habits, self-expression and
self-regulation, empathy, friendship, and much more.
“Sesame Workshop’s mission is to help kids grow smarter,
stronger, and kinder, and that means nourishing the mind and body,”
said Gabriela Arenas, Vice President of Licensing, North America,
Sesame Workshop. “Breakfast gives kids the boost they need to grow,
play, and learn each day. We’re pleased to team up with General
Mills to give families a nutritious meal choice and an opportunity
to start the morning with their favorite Sesame Street
friends.”
Sesame Street Cereal will be available nationwide at most major
retailers beginning in January 2021.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind
Sesame Street, the pioneering television show that has been
reaching and teaching children since 1969. Today, Sesame Workshop
is an innovative force for change, with a mission to help kids
everywhere grow smarter, stronger, and kinder. We’re present in
more than 150 countries, serving vulnerable children through a wide
range of media, formal education, and philanthropically funded
social impact programs, each grounded in rigorous research and
tailored to the needs and cultures of the communities we serve. For
more information, please visit www.sesameworkshop.org.
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Ketchum Jackie Zabielski 516-524-2498
jackie.zabielski@ketchum.com
General Mills Corporate Communications Mike Siemienas
763-764-6364 media.line@genmills.com
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