Chex Teams Up with Chrissy Teigen and John Legend to Make the Holidays a Little Sweeter
November 30 2020 - 08:00AM
Business Wire
Teigen and Legend team up with Chex™ for a
new take on classic holiday recipes
While this holiday season is sure to be anything but
traditional, Chex cereal has unveiled new recipes that will bring
some extra cheer to 2020. The holiday party staple ingredient has
teamed up with Chrissy Teigen and John Legend, who know the keys to
a good celebration, to deliver some serious cooking
inspiration.
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Chrissy Teigen and John Legend are mixing
it up in the kitchen with Chex and their new favorite holiday
recipe, Legendary Muddy Buddies. (Photo: Business Wire)
Teigen and Legend have combined their sweet and spicy
personalities with Chex to deliver recipes to help foodies put a
new twist on this year’s holiday celebrations, including:
- Legendary Muddy Buddies: this deliciously sweet spin on classic
Muddy Buddies™ was created by Teigen and Legend with double the
chocolate and peanut butter flavors for a truly legendary holiday
snack mix.
- Sugar and Spice Chex Holiday Mix: seasoned Chex cereal,
pretzels and peanuts are combined with vanilla coated Chex and
marshmallows for a salty sweet treat with a kick.
“Chex has been my go-to snack forever. It’s in my cookbooks and
is always in our pantry for when I need to mix up a last-minute
party snack, so when I had the chance to team up with Chex to
create some holiday ideas, I was all in,” said Teigen. “Chex is a
versatile staple that enables creativity and fun with kid-friendly
recipes. My hope is these recipes inspire families to get into the
kitchen together with Chex for the holidays.”
With more people than ever planning to be home for the holidays,
cooking is sure to continue as a pastime to both celebrate and stay
entertained with everyone at home together. Popular, easy-to-make
Chex recipes are the perfect way to get the whole family involved
in making festive snacks that become holiday traditions.
As a part of the holiday campaign, fans can find Teigen and
Legend on specially marked Chex cereal boxes, as well as videos on
Chex.com where Teigen and Legend show how to make the Legendary
Muddy Buddies recipes in two minutes or less as well as one with
Legend on bended knee sharing a very special holiday gift with
Teigen.
“We know the holidays are going to look different this year, but
that doesn’t mean they will be any less special,” said Taylor
Gessell, marketing communications manager for Chex. “We are here to
bring joy to families with easy recipes and activities that will
help them make the most of this holiday season and who better than
Chrissy and John to share a modern take on classic recipes to
remind us all of how much fun we can have together in the
kitchen.”
Since the 1950s when the Original Chex Party Mix recipe was
first printed on its box, Chex has been providing recipe
inspiration for game day get togethers, holiday celebrations and
on-the-go snacks. With more than nine varieties in its portfolio,
there is a flavor and recipe for everyone in your family.
For more details on these recipes, videos with Teigen and Legend
and other holiday inspiration, visit Chex.com. You can also follow
Chex on social media: Facebook, Twitter and Instagram.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios,
Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more.
Headquartered in Minneapolis, Minnesota, USA, General Mills
generated fiscal 2020 net sales of U.S. $17.6 billion. In addition,
General Mills' share of non-consolidated joint venture net sales
totaled U.S. $1.0 billion.
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Francisco Aguirre Ketchum 559-696-8553
francisco.aguirre@ketchum.com
Mike Siemienas General Mills 763-764-6364
media.line@genmills.com
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