Monster Cereals Giving Away 20” Character Busts Created by Award-Winning Special Effects Artist
October 15 2020 - 07:00AM
Business Wire
Consumers can win a one-of-a-kind bust
of Boo Berry, Count Chocula or Franken Berry.
General Mills announced today a surprise giveaway for fans of
its Monster Cereals. The company engaged an award-winning special
effects artist to create 20-inch tall busts of three of its popular
Monster Cereal characters – Count Chocula, Boo Berry and Franken
Berry.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201015005321/en/
Visit @GeneralMills on Instagram to learn
how to win a one-of-a kind bust of General Mills’ iconic Monster
Cereals characters Boo Berry, Count Chocula and Franken Berry in
the #MonsterCerealSweepstakes this Halloween. (Photo: Business
Wire)
“While Halloween is a little different this year, it can still
be special,” said Rob Litt, a spokesperson for General Mills. “We
know our fans of the Monster Cereals love these characters and now
they can bring them home like never before. Winners will certainly
appreciate the handcrafted designs and work that went into bringing
these to life, so to speak.”
General Mills charged Karlee Morse, an award-winning special
effects artist who works in film and television, to have their
cereal characters spring from box to bust. Each bust stands
20-inches tall and took about 30 hours to mold and sculpt, and 15
hours to paint.
Photos of the busts – and a behind-the-scenes video of their
creation - are available on the “A Taste of General Mills”
blog.
“I was excited when I received the call,” said Morse. “I’m a big
Halloween fan so the opportunity to work with these iconic Monster
Cereals characters has been truly exciting.”
To win one of the three busts, consumers need to visit General
Mills’ Instagram account and 1) "like" the official sweepstakes
post featuring the three monsters, 2) name their favorite Monster
Cereal in a comment and 3) use the hashtag
#MonsterCerealSweepstakes.
NO PURCHASE NECESSARY. Must be 18 years old to enter.
Sweepstakes runs through October 22, 2020, at 11:59 p.m. Eastern
Standard Time. See the official Monster Cereal Sweepstakes rules
here.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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General Mills Corporate Communications media.line@genmills.com
763-764-6364
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