Old Navy’s Rockstar Jeans Reach Celebrity Status with a Star of Recognition on the Hollywood Walk of Fame
September 19 2019 - 9:03AM
Business Wire
The Hollywood Community Officially Recognizes
Old Navy’s Iconic Rockstar Denim
Old Navy’s Rockstar Jeans are officially super stars. The
Hollywood Chamber of Commerce partnered with Old Navy to honor the
world-famous denim with a Star of Recognition on the Hollywood Walk
of Fame. Worn and loved by countless celebrities and millions of
customers, the Rockstar jean has officially cemented itself as an
icon.
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Old Navy’s Rockstar Jeans Reach Celebrity
Status with a Star of Recognition on the Hollywood Walk of Fame
(Photo: Business Wire)
The icon was born in 2012 when Old Navy launched its now-famous
Rockstar Jean. The style quickly became the brand's best-selling
denim, and today is a customer and celebrity favorite. Available in
39 sizes and three flattering rises, Rockstar Denim is built for
every body, with universally flattering features including
perfectly placed pockets, curve-hugging fabric and a contoured
waistband. With 40,000 pairs sold every day and over 36,000
five-star reviews, the Rockstar jean is a fan favorite.
On Wednesday morning, September 18, the Rockstar jeans were
honored during an induction ceremony on Hollywood Boulevard. Chloe
and Halle Bailey, the rock star sisters of R&B singing and
songwriting duo Chloe x Halle, attended the ceremony in support of
this landmark celebration. Fans across the country can experience
behind-the-scenes content from the Hollywood Star ceremony by
following @oldnavy on Facebook, Instagram and Twitter.
To further celebrate the Hollywood Star honor and beloved denim
style, Old Navy invites everyone to feel like a Rockstar on its
self-proclaimed National Rockstar Day on Saturday, September 21.
With Rockstar Jeans at their lowest price of the year, starting at
just $151, this is Old Navy’s biggest sale2 on its cult favorite
denim. Visit your local Old Navy store or visit www.oldnavy.com on
September 21 to shop the epic one-day-only sale.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high quality
product. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,100 stores around the world. For more
information, please visit www.oldnavy.com.
_________________________________________ 1 Rockstar denim
pricing begins at USD $15 for women, USD $10 for girls; select
styles only. 2 Offer valid in the US and Canada on 9/21 only,
in-stores and online, while supplies last.
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version on businesswire.com: https://www.businesswire.com/news/home/20190919005144/en/
Media Dava Huber dava_huber@gap.com 212-206-4678
Amanda Zerbib OldNavy@alisonbrodmc.com 212-230-1800
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