Live TV Streaming Platform Unveils Custom
Audience Segments Informed by Viewership Behavior Across Entire
Portfolio of Sports, News and Entertainment Content
Fubo Sports Network to Premiere New Original
Programming with Orlando Magic Guard R.J. Hampton
UEFA Nations League and Existing Fubo Sports
Network Originals, Getcha Popcorn Ready with T.O. & Hatch and
No Chill with Gilbert Arenas, To Stream Summer 2022
fuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, will announce today at the 2022 IAB NewFronts
the launch of enhanced custom targeting to “follow the audience”
across its entire content portfolio, new Fubo Sports Network
original programming with R.J. Hampton and even more content from
returning original series Getcha Popcorn Ready with T.O. &
Hatch and No Chill with Gilbert Arenas.
Using first-party data, fuboTV can now create custom audience
segments informed by viewership behavior to target users based on
the exact content and amount of time they are watching, anywhere on
the platform. Audiences can be defined as light, moderate or heavy
viewers of specific sports, leagues or content genres based on
hours watched. Advertisers can then reach these specific fans
across any content genre available on fuboTV. For example,
advertisers can target and reach dedicated football fans even
outside of football-specific content. Additionally, fuboTV can
identify and reach purchase intenders using existing first-party
addressable, contextual, behavioral and demographic targeting
capabilities.
“One of the key differentiators of CTV is the ability to target
and reach desired audiences with precision in a brand-safe,
big-screen environment,” said Diana Horowitz, senior vice
president, advertising sales, fuboTV. “fuboTV is equipped with more
tools than ever before to help advertisers follow our audience
across a wide range of premium content using our first-party
addressable data. Not only can we target contextually and
demographically, but we can also identify audiences based on
viewership behavior and preferences to tailor campaigns to specific
fans, no matter what type of content they’re watching.”
The enhanced targeting capabilities precede the kick-off of the
Union of European Football Associations (UEFA) Nations League™
tournament in June, of which fuboTV has exclusive U.S. rights to
select matches through a six-year sublicense with FOX Sports.
fuboTV also recently acquired the exclusive rights for Coppa Italia
and the Premier League plus the exclusive English language rights
for Serie A in Canada. These multi-year agreements strengthen
fuboTV’s position as the premier soccer streaming platform in the
U.S. and Canada.
Today, fuboTV’s live, free-to-consumer TV network, Fubo Sports
Network, will also announce new original programming hosted by
Orlando Magic guard, R.J. Hampton. Since joining the NBA in 2020,
Hampton has amassed an impressive social media following and is
ready to welcome fans into the life of a young rising star on and
off the court. The show, which is scheduled to premiere this
summer, bolsters the network’s existing original programming slate
featuring the voice of the athlete. This year, fans can anticipate
even more original programming from Fubo Sports Network’s existing
star-studded lineup including award-winning shows Getcha Popcorn
Ready with T.O. & Hatch, No Chill with Gilbert Arenas, and
Drinks with Binks hosted by Julie Stewart-Binks. Now available on
75 million devices, Fubo Sports Network has produced over 400
episodes of original content since its launch in September
2019.
“We’re bringing more original programming and live sports to
Fubo Sports Network than ever before,” said Pamela Duckworth, head
of Fubo Sports Network and original programming. “There are endless
opportunities for brands to engage with fans through integrations
with our award-winning shows and talent plus exclusive live sports
like the UEFA Nations League this summer. We have even leveled up
the viewing experience with free-to-play games and FanView, giving
advertisers yet another way to reach audiences on Fubo Sports
Network.”
fuboTV’s aim to define a new category of interactive sports and
entertainment television includes predictive, free-to-play games
and FanView, a feature that adds live stats and scores to the
sports viewing experience. These interactive product features
provide custom sponsorship and branded entertainment opportunities
that can be tailored to elements of the game like free-to-play
question integration, sponsored play of the game and custom
reminders. Additionally, fuboTV offers Fubo Sportsbook, a mobile
sportsbook purpose-built to integrate with the live TV streaming
experience, now available in Iowa and Arizona with more states
anticipated to launch in 2022.
The recent acquisition of Edisn.ai, an AI-powered computer
vision platform, also enables fuboTV to expand its ad tech
capabilities, such as better detection of ad breaks and targeted
contextual advertising, plus the potential for integrated CTV
e-commerce.
2021 marked another record-breaking year for fuboTV, which
surpassed 1.1 million paid subscribers. Advertising revenue drove
significant growth for the company in 2021, reaching nearly $74
million, an increase of 153% year-over-year. The fourth quarter of
2021 marked the strongest advertising quarter in fuboTV’s history,
generating revenue of $25.9 million, an increase of
98%year-over-year. fuboTV will issue financial results for the
first quarter 2022 after the market closes today.
About fuboTV
With a mission to build the world’s leading global live TV
streaming platform with the greatest breadth of premium content,
interactivity and integrated wagering, fuboTV Inc. (NYSE: FUBO)
aims to transcend the industry’s current TV model. fuboTV Inc.
operates in the U.S., Canada, France and Spain.
Leveraging its proprietary data and technology platform
optimized for live TV and sports viewership, fuboTV Inc. aims to
turn passive viewers into active participants and define a new
category of interactive sports and entertainment television. The
company's sports-first cable TV replacement product, fuboTV, offers
U.S. subscribers more than 100 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021).
Subscribers can interact with fuboTV’s live streaming experience
through predictive free-to-play games, which are integrated into
select sports content.
Fubo Gaming Inc., a subsidiary of fuboTV Inc., launched Fubo
Sportsbook, a next-generation mobile sportsbook purpose-built to
integrate with fuboTV, in 2021.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements of fuboTV
Inc. (“fuboTV”) that involve substantial risks and uncertainties.
All statements contained in this press release that do not relate
to matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding our financial condition,
anticipated financial performance, market opportunity, business
strategy and plans, including our acquisition strategy and ability
to integrate any such acquisitions, the expected continued rollout
of Fubo Sportsbook and the continued shift in consumer behavior.
The words “could,” “will,” “plan,” “intend,” “anticipate,”
“approximate,” “expect,” “potential,” “believe” or the negative of
these terms or other similar expressions are intended to identify
forward-looking statements, although not all forward-looking
statements contain these identifying words. Actual results or
events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements that
fuboTV makes due to a number of important factors, including but
not limited to risks related to our pursuit and engagement in
acquisitions; our actual operating results may differ significantly
from our guidance; risks related to fuboTV’s access to capital and
fundraising prospects to fund its ongoing operations and support
its planned growth; risks relating to diverting management’s
attention from fuboTV’s ongoing business operations to address
integration and fundraising efforts; the restrictions imposed by
content providers on our distribution and marketing of our products
and services; our reliance on third party platforms to operate
certain aspects of our business; risks related to our technology,
as well as cybersecurity and data privacy-related risks; our
ability to achieve or maintain profitability; our revenue and gross
profit are subject to seasonality; our operating results may
fluctuate; our ability to attract and retain subscribers; we may
not be able to license streaming content or other rights on
acceptable terms; risks related to our ability to capitalize
develop and market a sports wagering offering and the regulatory
regime and related risks associated with such offering; risks
related to the difficulty in measuring key metrics related to our
business; risks related to the highly competitive nature of our
industry; risks related to ongoing or future legal proceedings; and
other risks, including the effects of industry, market, economic,
political or regulatory conditions, future exchange and interest
rates, and changes in tax and other laws, regulations, rates and
policies, including the impact of COVID-19 on the broader market.
Further risks that could cause actual results to differ materially
from those matters expressed in or implied by such forward-looking
statements are discussed in our Annual Report on Form 10-K for the
full year ended December 31, 2021 filed with the Securities and
Exchange Commission (“SEC”) on March 1, 2022, and our other
periodic filings with the SEC. We encourage you to read such risks
in detail. The forward-looking statements in this press release
represent fuboTV’s views as of the date of this press release.
fuboTV anticipates that subsequent events and developments will
cause its views to change. However, while it may elect to update
these forward-looking statements at some point in the future, it
specifically disclaims any obligation to do so. You should,
therefore, not rely on these forward-looking statements as
representing fuboTV’s views as of any date subsequent to the date
of this press release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220505005203/en/
Investor Alison Sternberg, fuboTV asternberg@fubo.tv or
ir@fubo.tv
Media Jennifer L. Press, fuboTV jpress@fubo.tv
Bianca Illion, fuboTV billion@fubo.tv
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