fuboTV Joins Digital Ad Industry’s Unified ID 2.0 Initiative as Connected TV Partner
February 04 2021 - 4:05PM
Business Wire
fuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, announced today its support of the open-source,
interoperable identity solution, Unified ID 2.0, in collaboration
with The Trade Desk and other companies across the digital
advertising industry.
fuboTV has joined the Unified ID 2.0 initiative as a connected
TV (CTV) partner, expanding Unified ID 2.0 into fuboTV’s
significant footprint on the big screen. Representing 93% of total
viewing hours during the third quarter of 2020, CTV is fuboTV's
most popular streaming platform. With the big game kicking off on
Sunday, fuboTV expects CTV will be its subscribers’ streaming
platform of choice.
Unified ID 2.0 is a new industry-wide approach to internet
identity that preserves the value of relevant advertising, while
putting user control and privacy at the forefront. The ID is an
upgrade and an alternative to third-party cookies.
"As an early adopter of addressable and programmatic
advertising, as well as one of the leaders in the CTV space, fuboTV
is excited to partner on Unified ID 2.0 with The Trade Desk and
other partners to develop industry-wide standards and solutions
that enhance and support the CTV advertising ecosystem,” said Diana
Horowitz, SVP, ad sales, fuboTV. “We believe Unified ID 2.0 has the
potential to both enhance targeting capabilities for our
advertisers as well as allow our viewers to experience relevant
advertising. We have been pleased with the support the initiative,
still in its pilot phase, has already had across the industry, and
we look forward to working with all partners to develop an
independent, open-source framework."
“The collaborative nature of Unified ID 2.0 allows for every
type of digital publisher to participate, which is why we’re
thrilled to see fuboTV join many others across the industry,” said
Michelle Hulst, chief operating officer, The Trade Desk. “By coming
together and creating an interoperable, open source solution, we
are improving the digital advertising experience across all digital
media. The opportunity Unified ID 2.0 presents for connected TV has
taken a big step forward with this announcement.”
Unified ID 2.0 is being built in collaboration with leading
industry associations and partners, and will be managed by an
independent governing body. For more information about Unified ID
2.0, please visit the Unified ID solution site.
About fuboTV
fuboTV (NYSE: FUBO) is the leading sports-first live TV
streaming platform offering subscribers access to tens of thousands
of live sporting events annually as well as leading news and
entertainment content. With fuboTV, subscribers can stream a broad
mix of 100+ live TV channels, including 42 of the top 50
Nielsen-ranked networks across sports, news and entertainment -
more than any other live TV streaming platform (Nielsen Total
Viewers, 2020). Continually innovating to give subscribers a
premium viewing experience they can’t find with cable TV, fuboTV is
regularly first-to-market with new product features and was the
first virtual MVPD to stream in 4K. fuboTV was also the first U.S.
virtual MVPD to enter Europe with the 2018 launch of fuboTV España.
fuboTV launched fubo Sports Network, the live, free-to-consumer TV
network featuring live sports and award-winning original
programming, in 2019.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Forward-looking statements are neither historical facts nor
assurances of future performance. Instead, they are based on the
current beliefs, expectations and assumptions of fuboTV and on
information currently available to fuboTV. The forward-looking
statements in this press release represent fuboTV’s views as of the
date of this press release. These statements may include, but are
not limited to, statements regarding future events or future
financial and operating performance and fuboTV’s plans for, and the
anticipated benefits of, and new strategic partnerships. Although
fuboTV believes the expectations reflected in such forward-looking
statements are reasonable, fuboTV can give no assurance that such
expectations will prove to be correct. Forward-looking statements
may involve known and unknown risks, uncertainties and other
factors that may cause fuboTV’s actual results, performance or
achievements to be materially different from those expressed or
implied by the forward-looking statements. Accordingly, readers are
cautioned not to place undue reliance on these forward-looking
statements. Except as required by applicable law, fuboTV does not
plan to publicly update or revise any forward-looking statements
contained herein, whether as a result of any new information,
future events, changed circumstances or otherwise. No
representations or warranties (expressed or implied) are made about
the accuracy of any such forward-looking statements. Important
factors that could cause fuboTV’s actual results to differ
materially are detailed from time to time in the reports fuboTV
files with the Securities and Exchange Commission, copies of which
are available on the Securities and Exchange Commission’s website
at www.sec.gov and are available from fuboTV without charge.
However, new risk factors and uncertainties may emerge from time to
time, and it is not possible to predict all risk factors and
uncertainties.
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version on businesswire.com: https://www.businesswire.com/news/home/20210204005931/en/
fuboTV Investor and Media
Contacts
Media Contacts: Jennifer L. Press jpress@fubo.tv
Katie Minogue kminogue@fubo.tv
Investor Contact: The Blueshirt Group for fuboTV
ir@fubo.tv
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