In Partnership with VOICEINSPORT, The Campaign
Showcases Champs Sports' Ongoing Commitment to Promoting Gender
Equity Within The Sports Industry
NEW
YORK, July 20, 2022 /PRNewswire/ -- Champs
Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the
launch of its "Women Win" campaign. Developed in partnership with
VOICEINSPORT, the campaign is part of the retailer's continued
efforts to promote gender equity within the sports industry and
features women, organizations, and communities rooted in sports,
fitness, and health & wellness.
Earlier this year, Champs Sports partnered with VOICEINSPORT to
further underscore the retailer's commitment to supporting and
uplifting women in sports. The "Women Win" campaign brings the
partnership to life and puts solidarity, action, and equality at
the forefront to highlight the many women in sports who are making
a difference and advocating for positive change. As part of the
campaign, Champs Sports has teamed up with women athletes across
various sports as well as brand partners including PUMA, adidas,
Reebok, Under Armour, Converse, New Balance, Ugg, and Foot Locker
Inc.'s womenswear brand Cozi to host a series of events and
programming from July 17-30.
"Our team at Champs Sports is proud to continue empowering women
in sports who serve as an inspiration each day," said Guy Harkless, Senior Vice President and General
Manager of Champs Sports and Eastbay. "These women possess the
ethos that Champs Sports prides itself on and we're proud to
provide a platform that shines a light on the collective voices
helping to drive the future of women's sports."
The "Women Win" campaign serves as a continuation of the
retailer's partnership with VOICEINSPORT and the VOICEINSPORT
FOUNDATION. During Women's History Month 2022, Champs Sports
donated $30K to the VOICEINSPORT
FOUNDATION in support of their Title IX initiatives, with the goal
of bringing more visibility to Title IX and to advocate for girls
and women in sport. In celebration of the 50th
Anniversary of Title IX on June 23,
the retailer was the main sponsor of VOICEINSPORT's trip to Capitol
Hill in support of U.S. Senator Chris
Murphy's (D-Conn.) bill, The Fair Play for Women Act of
2022.
Throughout the campaign's programming in July, VOICEINSPORT
athletes, advocates, and sport psychologists will participate in
several events that aim to elevate the conversation around equality
and mental health in sports. To bring further visibility to the
partnership, VOICEINSPORT x Champs Sports will launch a product
capsule collection titled, "moreVIS," exclusively available at
Champs Sports Homefield in Pembroke
Pines, FL and at ChampsSports.com. All proceeds from sales
of the collection will go toward funding memberships for women
athletes to unlock access to VOICEINSPORT mental health
and nutrition services.
"We're proud to team up with Champs Sports for this impactful
campaign," said Stef Strack, Founder
& CEO of VOICEINSPORT. "The Champs Sports team has been a great
partner and they truly stand by the mission of giving women in
sports the voice they deserve."
In celebration of the campaign, Champs Sports will be hosting
events in select markets around the country. Haley and Hanna Cavinder, who signed with Champs
Sports through an NIL deal in 2021, kicked things off on
July 17 with an event at Champs
Sports Homefield in Pembroke Pines
with Miramar's Everglades High
School, home to one of the most competitive girls' basketball
programs in Florida. Additional
events include a Reebok workout class with former WNBA player,
Ty Young in Dallas, Under Armour event with VOICEINSPORT
advocate and Cornell D1 Volleyball player, Sydney Moore in Atlanta, and a panel discussion in LA for the
VOICEINSPORT FOUNDATION's Title IX Micro Grant Program fueled by
Champs Sports and PUMA.
For more information on the "Women Win" campaign, visit
www.champssports.com and follow Champs Sports.
About Foot Locker, Inc.
Foot Locker, Inc. leads the
celebration of sneaker and youth culture around the globe through a
portfolio of brands including Foot Locker, Kids Foot Locker, Champs
Sports, Eastbay, atmos, WSS, Footaction, and Sidestep. With
approximately 2,800 retail stores in 28 countries across
North America, Europe, Asia,
Australia and New Zealand, as well as websites and mobile
apps, the Company's purpose is to inspire and empower youth culture
around the world, by fueling a shared passion for self-expression
and creating unrivaled experiences at the heart of the global
sneaker community. Foot Locker, Inc. has its corporate headquarters
in New York. For additional information please visit
www.footlocker-inc.com.
About VOICEINSPORT
VOICEINSPORT, the global sports
company, provides a community based platform for digital services
in mental health, nutrition, sport science and mentoring from pro
athletes to keep girls and women in sport. The VOICEINSPORT
membership comes with free access to original articles written by
women athletes, weekly podcasts, advocacy tools to drive change and
a community forum. Paid services include a mentoring platform
designed to increase the visibility to pro & collegiate athlete
role models and access to both clinical & non-clinical sessions
with the top 80 experts in sport psychology, sport nutrition and
women's health. Founded in 2019, VOICEINSPORT is based in NYC and
is self-funded by sports industry Executive and Advocate
Stef Strack. Visit
voiceinsport.com for the latest company news and follow
@voiceinsport on Instagram, TikTok, Snap, Facebook,
Twitter and LinkedIn.
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SOURCE Champs Sports