AUBURN HILLS, Mich.,
March 5, 2020 /PRNewswire/ --
- Select Jeep® Wrangler models now eligible for the first time
for Friends & Family pricing, making it a better time than ever
to become an owner of the most legendary nameplate in automotive
industry
- #JeepFamily digital and social media campaign also set to
launch, giving one lucky enthusiast the chance to attend the
ultimate Jeep Family Reunion – the Easter Jeep Safari in
Moab, Utah
- New 30-second television and online spot features the
custom Jeep song "Young," performed by Old
Dominion specifically for the brand as part of NBC's hit
series "Songland"
- Every new Jeep Wrangler purchase gives owners automatic
enrollment into the Jeep Wave, an exclusive membership program
granting two worry-free years of customer care, maintenance,
dedicated 24/7 support and trip interruption coverage
- Jeep is also launching phase II of the "Badge of Honor" program
with a mobile app and online community that celebrates and rewards
those who live the ultimate off-road lifestyle
The Jeep® brand is giving its fans and followers motivation to
join one of the most legendary and exciting nameplates in
automotive history. As part of its spring celebration, the brand is
launching the Jeep Wrangler 'Friends & Family' initiative,
giving consumers access to special pricing for the first time
ever on select models of the Jeep Wrangler, and with ownership, the
opportunity to join the global Jeep family. The campaign includes a
30-second TV and online spot, featuring the song "Young," a custom
track performed by Old Dominion
(and written by Katelyn Tarver) that speaks as
a love letter to Jeep brand's attributes of freedom, adventure and
Americana. The song was created specifically for the Jeep
brand through an innovative partnership with NBC's hit series
"Songland" last summer.
"The Jeep brand is the longest lasting 4x4 SUV brand with more
than 11 million vehicles on the road today, including nearly three
million Jeep Wrangler SUVs," said Jim
Morrison, Head of Jeep Brand – FCA North America. "Jeep
Wrangler has countless loyal fans and, as part of our spring
celebration, we're taking this opportunity to invite even more
consumers into our Jeep family."
#JeepFamily
To celebrate past and present members of the #JeepFamily,
which is more than 13 million strong across the brand's social
channels, the Jeep brand will launch a new social media
campaign next week, giving Jeep owners, fans and followers the
opportunity to share their photos and stories of off-road
adventures in Jeep vehicles, why they love the Jeep brand, why they
love their vehicle and what it means to be a part of the
#JeepFamily. As a true cult brand, with a history of more
than 80 years filled with memorable experiences past and present,
these stories are ones that only Jeep and its owners can tell.
Additionally, one lucky enthusiast will have the
chance to attend the "ultimate Jeep family reunion" next month, the
Easter Jeep Safari in Moab, Utah.
Consumers can enter beginning next week for a chance to win. In
addition to an all-expenses-paid trip to Moab, the enthusiast will be invited to drive
his or her own Jeep vehicle, or have a Jeep Wrangler provided to
them to drive the trails, for an adventure they'll never
forget. More information, including where to enter, will be
available next week across the brand's social media channels.
To help celebrate all of the new members of the Jeep Wrangler
family, the Jeep brand is launching phase II of its Badge of Honor
program, a mobile app and online community that celebrates and
rewards those who live the off-road lifestyle. The app can be
downloaded in the Apple App Store or Google
Play to discover trails based on locations and difficulty.
This exclusive program, open only to Jeep customers, delivers an
official "Badge of Honor" to the Jeep vehicle owner's home upon
completion of the trail. This industry-exclusive program further
cements the Jeep brand's commitment to the off-road community it
helped create.
In addition, every new Jeep Wrangler owner is automatically
enrolled in Jeep Wave, an exclusive membership program
granting two worry-free years of customer care, maintenance,
dedicated 24/7 support and trip interruption coverage.
Complimentary sign-up is included with every eligible Jeep vehicle
purchase. If owners cannot find what they are looking for here,
then owners are encouraged to call their dedicated direct support
agent at any time (24/7) at 1-844-533-7928 (1-844-JEEP WAVE). They
can also learn more at jeep.com/jeep-wave.html and use the
Live Chat option on their account page.
The Jeep Wrangler recently earned, for the ninth consecutive
year, two Kelly Blue Book Best
Resale Value Awards for one of the highest residual values in
the industry.
Jeep Wrangler
The iconic Jeep Wrangler – the most distinctive 4x4
vehicle in the world – delivers an unparalled off-road experience
and is produced with more than seven decades of 4x4 engineering
experience. Powertrain options include a new 3.0-liter EcoDiesel
V-6 with engine stop-start (ESS), 3.6-liter Pentastar V-6 with ESS,
3.6-liter Pentastar V-6 with mild-hybrid e-Torque technology,
2.0-liter turbocharged inline four-cylinder engine with ESS and a
2.0-liter turbocharged inline four-cylinder engine with mild-hybrid
e-Torque technology. Wrangler continues to offer a body-on-frame
design, front and rear five-link suspension system, solid axles,
electronic lockers and is one of the few SUVs to offer a six-speed
manual transmission in addition to its available eight-speed
automatic.
Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the
authentic SUV with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands
offered by global automaker Fiat Chrysler Automobiles. For more
information regarding FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Jeep and FCA news and video on:
Company
blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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SOURCE FCA