AUBURN HILLS, Mich.,
Nov. 6, 2019 /PRNewswire/ --
- "Built to Serve Edition" Ram trucks honor five United
States Armed Forces service branches
- Two specially selected colors represent each branch
- Five low-volume paints added to Ram lineup
- Military-inspired interior features encourage owner
customization
- Ram recognizes owners who serve our nation and serve our
communities
Ram Truck will honor the five service branches of the United
States Armed Forces with a series of "Built to Serve Edition"
trucks.
Each of the five U.S. military service branches will be honored
by Ram with two specially selected exterior paint colors that evoke
the spirit, the mission and history of that service. One of each
branch's "Built to Serve Edition" models will be offered in a new
low-volume paint option exclusive to this program.
"Ram wants to honor those who are serving or have served
the United States with
distinction," said Reid Bigland,
Head of Ram Brand. "For Ram truck owners, whether military or
civilian, 'Built to Serve' is a maxim that they can be proud to
stand behind. We also want to bring together Ram owners who are not
currently serving to make a difference in their communities. We
launched our Ram Nation volunteer organization in 2015 as a
way to give our Ram truck owners a way to be involved when there's
a need."
Ram will roll out the first of the "Built to Serve Edition"
trucks in November, coinciding with Veterans Day. A new "Built to
Serve Edition" model, representing another one of America's land,
air or sea-based military branches, will launch approximately every
three months.
The U.S. Armed Forces "Built to Serve Edition" Ram trucks will
be offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond
Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Ram "Built to Serve Edition" trucks feature other unique
interior and exterior features that set them apart, including a
United States flag and Built to
Serve decal on each of the rear quarter panels.
The "Built to Serve Edition" trucks get additional stylish
exterior cues, including 20-inch aluminum wheels with a
unique-to-the-edition Technical Gray finish. Body-color wheel
flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment
consisting of an all-black grille and surround, black bumpers and
black-bezel premium lighting. Complementing the look are black
badges, black wheel-to-wheel side steps and dual four-inch black
exhaust tips.
Inside, each of the five branches of "Built to Serve" Ram trucks
is accented with unique, corresponding color stitching: Light
Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or
Orange.
These new Ram models are also ready to display their owner's
military pride with Built to Serve-embroidered Velcro panels on
each front seat and additional Velcro panels on each front seat
inboard shoulder panel. Buyers can apply their own patches –
regimental, flags, name tapes or slogans – to personalize their
"Built to Serve Edition." Front seat-back panels are covered with
PALS/MOLLE webbing to attach additional equipment or
pouches.
Ram 1500 "Built to Serve Editions" also feature:
- Built to Serve instrument panel badge
- Lockable console storage
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Underneath the skin, each Ram "Built to Serve Edition" is ready
for action, loaded with 4x4 Off-Road Group content,
including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock
absorbers
Ram "Built to Serve Edition" packages are available on all body
styles and all powertrains.
According to the U.S. Department of Veterans Affairs,
approximately seven percent of the U.S. population is an active
member, reserve member or veteran of the armed services.
As part of the Built to Serve initiative, Ram is bringing
further attention to its volunteer initiative called Ram Nation.
Ram Nation has been organizing grassroots volunteer events since
2015 and, through the launch of the "Built to Serve Edition"
trucks, is reinforcing its commitment to recognizing those who
serve our nation and our communities.
Beginning today and launching with a new digital 60-second spot,
Ram Nation is recruiting individuals to donate their time and to
volunteer in their own communities across the nation, with the
cumulative goal of 1.3 million volunteer-hours of service by next
Veterans Day, Nov. 11, 2020. That
goal is equal to one hour for each person serving in our armed
services. In addition to activating the Ram Nation volunteer corps
across the U.S., Ram is extending the invitation to all
individuals, regardless of whether they are a Ram truck owner. To
join and learn about new Ram Nation volunteer events, new members
can register at www.ramtrucks.com/ram-nation.html.
Ram will kick off the launch of the "Built to Serve Editions,"
as well as begin the Ram Nation challenge, at the "Stars and
Strings" concert, which celebrates our nation's military heroes and
their families at the Fox Theater in Detroit, Michigan, on Wednesday, November 6, 2019.
About Ram Nation
Ram Nation is a grassroots volunteer corps of Ram owners and
like-minded people willing and ready to come together to haul
supplies, deliver equipment, clear debris, distribute food and
water and even make donations that help people in their communities
and around the world. New members can join Ram Nation at
www.ramtrucks.com/ram-nation.html.
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone
division, focused on meeting the demands of truck buyers and
delivering benchmark-quality vehicles. With a full lineup of
trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City,
the Ram brand builds trucks that get the hard work done
and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Most powerful: 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Highest towing capacity: 35,100 lbs. with Ram 3500
- Heaviest payloads: 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most-awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Ram and FCA US news and
video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: http://blog.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and
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Twitter: www.twitter.com/RamTrucks
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SOURCE FCA