AUBURN HILLS, Mich.,
Oct. 29, 2019 /PRNewswire/ --
- Five lucky consumers have the chance to take home a special
edition TorRed Dodge Challenger SRT Hellcat Redeye
- Details on weekly "Dodge Horsepower Challenge: 5 Weeks. 5
Questions. 5 Challengers," featuring a multiple choice
horsepower-inspired question, can be found
at Dodge.com every Tuesday (starting Nov. 5)
- First weekly "Dodge Horsepower Challenge" question,
announced by Bill
Goldberg (professional athlete, pro wrestler and
automobile aficionado), begins Tuesday, Nov. 5 and ends
Tuesday, Nov.11
- New Challenge questions announced by Goldberg will launch on
Tuesdays at 8:00 a.m. ET and run through the following Monday
at 11:59 p.m. ET
- The answer to each week's Challenge question will be available
on Dodge.com one week from its release (that following
Tuesday) at 8:00 a.m. ET
- One clue per day, in the form of hidden hashtags in
imagery, will be given across the Dodge
brand's Twitter and Instagram channels to help
narrow down the multiple choice options
As a "thank you" to Dodge owners and fans for helping
the brand achieve its 500 million horsepower goal early, the
brand is launching the "Dodge Horsepower Challenge: 5 Weeks. 5
Questions. 5 Challengers," starting on Tuesday, Nov. 5, on Dodge.com. Every
week for the next five weeks, one lucky Dodge enthusiast will have
the chance to take home a special edition TorRed Dodge Challenger
SRT Hellcat Redeye. The key to being eligible to win a
Challenger lies in answering at least one of the weekly multiple
choice challenge questions correctly.
"At Dodge, we know that no matter how much horsepower you have,
a little more can't hurt. So we're giving all our loyal fans an
opportunity to get one of our highest horsepower
Challenger models for free," said Tim Kuniskis, Global
Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT,
Chrysler and FIAT, FCA – North
America. "Unfortunately, there isn't really any such thing
as free horsepower, so these five lucky Dodge fans will have to
earn their way in by answering a horsepower question. Ok, the
questions are ridiculously difficult, but it is a free Challenger
SRT Hellcat Redeye, and we'll help you along the
way."
The "Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5
Challengers," consists of Bill
Goldberg providing horsepower-inspired challenge
questions with multiple choice responses online
at Dodge.com every Tuesday, beginning Nov. 5. Consumers can visit the Dodge
brand's Twitter and Instagram channels before
attempting to answer the questions to discover clues in the form
of hidden hashtags in imagery to help narrow down the multiple
choice options.
Each week's new Challenge question will launch Tuesday at
8:00 a.m. ET and run through the
following Monday at 11:59 p.m.
ET. The answer to each week's Challenge question will be
available on Dodge.com one week from its release (that
following Tuesday) at 8:00 a.m.
ET.
Bill Goldberg, professional
athlete, pro wrestler and automobile aficionado, will announce each
week's Challenge question on Dodge.com. Goldberg starred as
"Santa" in the Dodge brand's holiday campaign last
year.
For official rules, visit Dodge.com.
'Dodge Power Dollars' more than exceeded the brand's
expectations, giving a huge boost to Dodge performance across the
country and helping the brand reach its goal of putting a half
billion horsepower into the hands of its loyal enthusiasts by the
end of the 2019. The Dodge muscle cars are attracting a new
generation of shoppers who are drawn to the performance, attitude
and personality of the Dodge brand – a brand that continues to
differentiate itself within the car segment.
Leveraging its unrivaled performance and unmatched horsepower,
combined with the industry-exclusive "Dodge Power Dollars" program,
which gives customers across the United
States who purchase any 2019 Dodge
Challenger, Dodge Charger or Dodge Durango a
$10 per horsepower cash
allowance, the Dodge brand has blown past its initial goal of
growing to 500 million horsepower by the end of the year, more than
two months ahead of its goal.
The Dodge Challenger reported a record third quarter in 2019,
building on its best ever sales record in 2018, while the Charger
notched its highest level of third-quarter sales in 13 years, on
pace to lead the U.S. large car segment for three years running in
2019. Over the past decade, Challenger and Charger sales have
increased more than 60 percent. Durango is on track to have
its best calendar-year sales total since 2005.
About Dodge//SRT
For more than 100 years, the Dodge brand has carried on
the spirit of brothers John and Horace Dodge. Their influence
continues today as Dodge proudly offers a complete lineup
of performance vehicles that stand out in their own segments. For
2020, Dodge literally expands its high-performance
Charger model lineup, adding a Widebody exterior to America's only
four-door muscle car. The 2020 Dodge Charger SRT Hellcat
maintains its reign as the most powerful and fastest mass-produced
sedan in the world.
The 2020 Dodge lineup also features the
2020 Dodge Challenger SRT Hellcat
Redeye, 2020 Dodge Challenger SRT Hellcat, the
Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat
Pack 1320. The 2020 Dodge Durango SRT, the fastest, most
powerful and most capable American three-row SUV, completes the
brand's performance lineup. These visceral performance models join
a 2020 brand lineup that includes the Durango, Grand Caravan,
Journey, Charger and Challenger. Dodge is part of
the portfolio of brands offered by global automaker Fiat Chrysler
Automobiles. For more information regarding FCA (NYSE: FCAU/
MTA: FCA), please visit www.fcagroup.com.
Follow Dodge, SRT and FCA US
news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge Garage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or
www.youtube.com/fcanorthamerica
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SOURCE FCA