The Estée Lauder Companies Announces That Jane Lauder Will Be Named To The New Role of Executive Vice President, Enterprise ...
June 18 2020 - 9:30AM
Business Wire
Today, The Estée Lauder Companies (NYSE:EL) announced that Jane
Lauder will be named to the new role of Executive Vice President,
Enterprise Marketing and Chief Data Officer, effective July 1,
2020. She will report directly to Fabrizio Freda, President and
Chief Executive Officer, The Estée Lauder Companies (ELC). Jane
will be succeeded at Clinique by Michelle Freyre, who will join the
brand as Senior Vice President, General Manager, effective July 1,
2020.
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The Estée Lauder Companies Announces That
Jane Lauder Will Be Named To The New Role of Executive Vice
President, Enterprise Marketing and Chief Data Officer (Photo:
Business Wire)
As ELC’s first ever Enterprise Marketing and Chief Data Officer,
Jane will lead our company-wide strategy to build our
data-empowered, digitally-directed priorities to accelerate ELC’s
growth. By optimizing our vast and valuable data and integrating
the company’s analytic capabilities the goal is to drive
breakthrough marketing and creative.
“We are focused on delivering the very best, high-quality
products that leverage consumer insights from our enhanced data
analytics, and I am confident that Jane is the right person to lead
this important area of the business,” said Mr. Freda. “As Global
Brand President of Clinique and leader of ELC’s enterprise-wide
efforts to combine data-driven insights with creativity, she has
successfully leveraged data and analytics capabilities to drive
strong long-term growth at both the brand and enterprise level.
Jane’s unique combination of understanding high-touch consumer
experiences, and data analytics and insights, will further
strengthen our innovative product offerings and experiences for our
consumers globally. I look forward to working even more closely
with Jane as she takes on this new role.”
Jane has over two decades of beauty industry experience,
including more than 23 years at The Estée Lauder Companies. As
Global Brand President of Clinique, she led the transformation of
brand strategy, distribution, product innovation and consumer
reach, positioning the brand for strong long-term growth. Under
Jane’s leadership, Clinique fundamentally shifted nearly one-third
of product revenue from low-growth distribution channels to
high-growth channels and tripled Clinique’s online business. She
also oversaw the development of product innovations including
Moisture Surge™ 72-Hour Auto-Replenishing Hydrator and Clinique iD™
and technology innovations with Clinique Clinical Reality™ to
strengthen the brand’s skincare position in clinical efficacy and
high-touch services and personalization. Clinique’s market share
gains in recent months across its core markets are a testament to
the rebuilding of the brand.
Jane also leads ELC’s enterprise-wide transformation program
focused on combining data and analytics capabilities with
creativity to power ELC’s business and digital agenda. In her new
role she will continue to drive this competency across the company.
As a graduate of Stanford University and member of the Board of
Directors of Eventbrite, a California-based global ticketing and
event technology platform, Jane’s deep ties to Silicon Valley will
be leveraged in her new role.
Jane’s organization will include BI&A, Corporate Marketing
and Marketing and Consumer Supported Technology, a forward-looking
portfolio management approach to data, marketing and
consumer-facing technologies. ELC’s Business Insight &
Analytics (BI&A) group will play a central role, and will
report directly to Jane with a matrix line into Tracey T. Travis,
Executive Vice President and Chief Financial Officer. Jane’s
leadership will enable BI&A to continue to accelerate the
Company’s ability to unlock value across brands, functions,
partners and employees.
Jane will lead the global Corporate Marketing function,
including the regional Corporate Marketing organizations, Consumer
and Product Marketing Insights, Global Consumer Care and Marketing
Planning and A&P effectiveness. She will enable the
facilitation and free flow of data among business units to help
these teams to mine, analyze and share strategic insights more
effectively. She will also enhance the integration of cross-channel
data to drive personalized marketing and true omni-channel
activation.
Additionally, Jane and her team will ensure that ELC has access
to cutting-edge digital innovations through a more formalized
approach to strategic digital partnership management, including
breakthrough marketing partnerships with leading organizations such
as Facebook and Google. Her team will be scouting and developing
relationships with emerging influential platforms and players in
the marketing, digital innovation and consumer engagement
space.
Finally, Jane will be charged with strategically deepening the
company’s investments in Talent Management and Capabilities within
the Marketing and Consumer Engagement teams, helping to drive
talent development, recruitment and breakthrough learning and
education programs, making ELC into a career destination of choice
for best-in-class brand building, marketing and consumer engagement
talent around the world.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance
and hair care products. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab
Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown,
Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and
bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo
Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums
Frédéric Malle, GLAMGLOW, By Kilian, BECCA, Too Faced and Dr.
Jart+.
ELC-C ELC-L
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