Expanding India Reach: Eros Now Available With Prepaid Recharge Packs Offered by BSNL
March 31 2020 - 9:00AM
Business Wire
New packs and services targeting the diverse
audiences across India
Eros Now, the cutting-edge digital over-the-top (“OTT”) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced that
it has further expanded its existing partnership with the
state-owned telecommunications company, Bharat Sanchar Nigam Ltd.
(“BSNL”), with a core focus of entertainment on demand consumption
in tier 2 and tier 3 markets of India.
This launch of bundled subscription vouchers further strengthens
Eros Now’s reach by bundling subscriptions and launching three new
BSNL Special Tariff Voucher plans that will provide consumers
access to a wide variety of online content. These subscription
vouchers are both affordable and convenient as consumers can save
on subscribing to video streaming platforms without compromising on
the entertainment portfolio offered by Eros Now.
BSNL offers its massive customer base with varied choices to
choose the best tariff pack, and this alliance with Eros Now
enables the telecom company to provide access to online
entertainment. Eros Now is bundled for 24 days on the prepaid
recharge pack of Rs. 98, while the value of Rs. 298 has Eros Now
for 54 days and another pack of Rs. 1,999 for 60 days that
customers can choose from.
These prepaid recharge packs are a doorway for consumers to
access Eros Now’s massive content catalogue including 12,000+ movie
titles, original shows, music videos, short-format content – Eros
Now Quickies and much more. BSNL, which has a strong foothold in
the heartland of India, further entices its existing customer base
and potential customers by offering the best of entertainment
available on Eros Now.
A recently published Ovum-Amdocs report indicates that as many
as 50% of mobile users are willing to pay for a premium media
service via their carrier bill if offered at a discount or with an
extended free trial. These opportunities benefit both cellular
telecom players as well as OTT platforms who generate a meaningful
amount of subscription revenue through bundled offers.
Commenting on the development, Ali Hussein, CEO, Eros Now
said, “India’s rural market is increasingly exploring entertainment
options on the go. BSNL is one of the strongest telecom players in
India and offering Eros Now’s entertaining content library to the
customers is a step further in fulfilling audiences’ growing
appetite for OTT. These numerous special tariff packs attract
different customers that have varied choices and expands our reach
by connecting with the heartland of India.”
Shri. Sushil Kumar Mishra, Director (CM), BSNL adds,
“Entertainment has been one of the key drivers to attain greater
reach in the telecommunication industry in recent times, the trend
will only grow in the years to come. We at BSNL always strive to
provide customers with unparalleled services at an affordable
price. The three-pack subscription vouchers offering Eros Now
content allows the audience to explore the best of online video
streaming service and its huge content library of
entertainment.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About BSNL
Bharat Sanchar Nigam Limited (BSNL), is state owned
telecommunications services provider in India, serving 117 million
wireless subscribers. BSNL provides quality mobile network across
the country at very attractive tariffs.
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Mark Carbeck
Chief Corporate and Strategy
Officer Eros International
PLC mark.carbeck@erosintl.com +44 207 258 9909
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