Eros Now Leads All Major OTT Platforms in Market Share of Small and Regional Cities According to New Research
June 21 2019 - 8:00AM
Business Wire
New Counterpoint Research survey of
consumption pattern in India released
Eros International Plc (NYSE:EROS) (“Eros” or the “Company”), a
Global Indian Entertainment Company, announced today that
Counterpoint Technology Market Research has recently released an
in-depth study on OTT platforms and consumption patterns in India.
According to the study, Eros Now has the largest share (59%) of
users in the 25-39 age bracket in Tier II/III cities, the highest
among all major OTT platforms. In terms of engagement, the study
found that Eros Now users had the highest engagement levels
compared to other OTT platforms, with 68% of Eros Now users
indicating that they watch content on the platform daily. In
addition, the survey points out that 9% of Eros Now users watch
content on the platform for more than 21 hours per week.
The Counterpoint Research study highlights several interesting
trends and data points, including:
- Content from comfort of home: 96% of Eros Now
customers prefer watching content at home
- Smart TV – the new choice: Eros Now has the highest
percentage of its users watching content on Smart TV with a total
of 27% - highest among all other leading OTT platforms
- Demographic trends: Eros Now has the highest share of
business owners as users – over 14%
- Importance of Xiaomi: More than half (53%) of
ErosNow users in Tier II/III cities own a Xiaomi smartphone
Rishika Lulla Singh, Chief Executive Officer of Eros Digital,
commented on the key trends revealed in the survey, saying, “The
Counterpoint survey is proof of the success of our endeavours not
only to expand the consumer base but also to strengthen our
foothold in the smaller cities of India. Our entry into the rural
markets of India has played a significant role in the growth of the
OTT industry in the country."
Eros Now continues to thrive through its partnerships in India.
Notably, Eros Now has partnered with Xiaomi for pre-installation on
Smart TV's in India, a rapidly growing market. Eros Now is
currently the only major Indian OTT platform to partner with Apple
for its new Apple TV Plus service to be launched globally later
this year.
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
Movie titles, Music Videos, Television Programming and others Eros
Now caters to more than 154.7 million registered users and 18.8
million paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
For further information, please visit: www.erosplc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190621005012/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com Media:
Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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