ATLANTA, May 21, 2020 /PRNewswire/ -- Equifax
Inc. (NYSE: EFX) continues to introduce solutions to help
customers of all sizes navigate the COVID-19 economy. Today, the
company announced a new Response DIGITAL solution suite designed to
help businesses of all sizes move online as they work to create and
maintain effective customer relationships in a socially distanced
society. The offering is built on the understanding that the
coronavirus has redefined consumer expectations for the digital
experience. Response DIGITAL provides a variety of digital
marketing, identity trust and fraud prevention capabilities
required for online commerce.
"Improving online business presence has become a requirement of
the social-distancing economy," said Sid
Singh, president of United States Information Solutions
(USIS) at Equifax. "Bank branch offices, car dealerships and brick
and mortar businesses of many types may take time to reopen as the
COVID-19 situation continues to unfold. At the same time, consumers
and small businesses are online and looking for the same type of
service and support that they received in face-to-face
interactions. With Response DIGITAL, we are helping businesses of
all sizes prepare to both maintain and grow customer relationships
in a digital environment while helping them to fight online
fraud."
Equifax Response DIGITAL is designed to help businesses:
Acquire and onboard new consumers in a digital
environment
With Response DIGITAL solutions, businesses can
facilitate online payments, prepayments and new purchases. They can
quickly verify that the identity provided by the consumer is
legitimate and gain trust in the digital information provided. The
Response DIGITAL solution suite helps ensure that applicant
information can be accurately collected online for new account
openings, credit applications, loan applications, insurance claim
assessment and other services. At the same time, it provides
capabilities to suppress synthetic identities and mitigate the
potentially costly impact of online fraudsters.
Ensure secure digital access to accounts
Striking a
balance between stringent security protocols for layered protection
and customer convenience is important. Response DIGITAL solutions
were built on the understanding that businesses need to employ
multiple effective authentication factors to protect consumer
accounts and reduce account takeover fraud while maintaining ease
of use. The solution suite provides a higher level of security
beyond login credentials for customers accessing sensitive
financial services or telecommunications accounts, or retail
accounts with saved payment information online.
Provide digital capabilities for essential commercial
activities
Lenders can lose hours manually tracking down,
compiling and analyzing financial statement data and collecting and
verifying beneficial owners. This can negatively impact customer
experience and cause delays in processing much-needed loans. The
Response DIGITAL solution suite provides a platform to collect
consent-based financial statement data from applicants, helping to
accelerate time-to-decision and increase loans to small businesses.
The suite also provides a digital platform that allows financial
institutions to electronically streamline the collection and
processing of beneficial ownership account openers in a single,
digital platform.
Acquire new customers via digital channels while minimizing
costs
Many organizations have reduced marketing budgets and
potentially paused account origination efforts. The Response
DIGITAL solution suite was developed to help businesses drive
growth while minimizing costs and risk. Equifax has teamed up with
The Kessler Group to offer a full suite of customizable marketing
and funding solutions that can enable companies to restart
marketing efforts and accelerate growth by generating new consumer
and/or business accounts via online and offline direct marketing
channels on a pay-for-performance basis.
The Response DIGITAL solution suite is available now. For more
information on additional Equifax Response solution suites, please
visit here.
ABOUT EQUIFAX INC.
Equifax is a global data,
analytics, and technology company and believes knowledge drives
progress. The Company blends unique data, analytics, and technology
with a passion for serving customers globally, to create insights
that power decisions to move people forward. Headquartered in
Atlanta, Equifax operates or has
investments in 24 countries in North
America, Central and South
America, Europe, and the
Asia Pacific region. It is a
member of Standard & Poor's (S&P) 500® Index, and its
common stock is traded on the New York Stock Exchange (NYSE) under
the symbol EFX. Equifax employs approximately 11,000 employees
worldwide. For more information, visit Equifax.com and
follow the company's news
on Twitter and LinkedIn.
FOR MORE INFORMATION
Kate
Walker for Equifax USIS
MediaInquiries@equifax.com
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SOURCE Equifax Inc.