LAS VEGAS, Feb. 14, 2020 /PRNewswire/ -- Equifax
Inc. (NYSE: EFX) today announced at the National
Automobile Dealers Association (NADA) show in Las Vegas a new suite of digital retailing
solutions that aim to remove frustrations often associated with
today's online car shopping where early-stage research and
preferences rarely translate to showroom experience. Three new
offerings: Digital ID, Digital Qualify, and Digital Accelerate are
designed to help dealers, lenders and third-party service providers
to identify, authenticate, qualify and customize the right deal for
each online shopper. This suite complements a robust selection of
Equifax Automotive offerings that help dealers to accelerate the
financing process and get customers into a vehicle that meets their
needs faster.
"Equifax Automotive continues to expand its solution set to meet
the needs of automotive dealers, lenders, marketers and the third
parties critical to the car sales process," said Byron McDuffee, automotive general manager at
Equifax. "Helping consumers to understand vehicle affordability at
the start of their online research and to speed up the financing
process from their digital shopping to the showroom is critical to
the car shopping experience."
A survey commissioned by Equifax found 74% of
consumers wanting a more seamless experience that translates
between online research and the showroom. Car shoppers are looking
for a simple, personalized car buying experience where they can
seamlessly move from online to the dealership at any point in
the journey. Speed of identity verification and financing are
critical to this experience.
The new Equifax Automotive suite is comprised of three
offerings, which can be purchased separately or used together to
create a powerful automotive digital retailing experience:
- Digital ID: Transform the digital shopping experience
and accommodate the fast-paced, high-interaction expectations of
today's online consumers. Allow shoppers to easily authenticate
their identity from the dealer site and capture their consent
online.
- Digital Qualify: Accelerates the digital shopping
process by qualifying the consumer with real-time pre-qualification
information - helping dealers to make offers of credit to consumers
at the point of digital interaction and personalize the consumer
experience with that information. With Digital Qualify, consumers
are able to receive qualified offers online.
- Digital Accelerate: Helps to provide the information
required to confidently structure the deal to meet the consumer's
needs.
"Our new Equifax Automotive suite is designed to empower
automotive professionals to identify and authenticate, capture
consumer consent, and qualify the right shopper with the right
vehicle. We are helping them to ultimately construct the right deal
so that their customers get the journey they expect in today's
retail environment, whether the customer is online or in the
showroom," continued McDuffee.
To learn more about the full suite of Equifax Automotive digital
retailing solutions, please visit:
https://www.equifax.com/business/automotive/.
ABOUT EQUIFAX INC.
Equifax is a global data,
analytics, and technology company and believes knowledge drives
progress. The Company blends unique data, analytics, and technology
with a passion for serving customers globally, to create insights
that power decisions to move people forward. Headquartered in
Atlanta, Equifax operates or has
investments in 24 countries in North
America, Central and South
America, Europe, and the
Asia Pacific region. It is a
member of Standard & Poor's (S&P) 500® Index, and its
common stock is traded on the New York Stock Exchange (NYSE) under
the symbol EFX. Equifax employs approximately 11,000 employees
worldwide. For more information, visit Equifax.com and
follow the company's news
on Twitter and LinkedIn.
FOR MORE INFORMATION
Kate
Walker for Equifax USIS
404-885-8058
MediaInquiries@equifax.com
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SOURCE Equifax Inc.