ATLANTA, July 18, 2019 /PRNewswire/ -- According to
the National Association of Realtors, seven in ten home buyers
select the first real estate agent that connects with them. To help
real estate agents quickly and intelligently connect with potential
buyers, Equifax, a global data, analytics and technology company,
today introduces Lead Accelerator™, a new solution designed
specifically to help agents become the first contact for
prospective home buyers.
"If 79 percent of Millennials use their phones at least three
hours a day*, you can guarantee they will expect a
technology-driven home buying experience that is fast and
intuitive. In order to meet this demand, real estate agents need
sophisticated data and analytic tools at their disposal to move at
lightning speed," said Tyler Sawyer,
vice president of rental and real estate, Equifax.
Lead Accelerator leverages proprietary data and analytics to
provide lead-specific insights via three unique modules:
- The Personal Wealth module provides real estate agents with
anonymized insights of a lead they have not previously met in
addition to an overview of the lead's likely financial capacity and
estimated household income. Also, the Personal Wealth module
includes visibility into the household economics, further helping
real estate agents differentiate leads, match offers and deliver
relevant marketing messages.
- The Property Value module uncovers property data to determine
whether a lead is likely an existing property owner or a
prospective first-time home buyer. For existing property owners,
additional data is provided relative to property value,
time-in-home, home equity and other property attributes indicating
a buyer's estimated financial health.
- The Propensity Score module identifies the likelihood that a
lead will purchase a home within the next six months. Likewise,
real estate agents can prioritize similar looking leads based on
those most likely to convert and determine a preferred approach to
contact.
For more information on Lead Accelerator, please visit:
https://www.equifax.com/business/lead-accelerator/
"Lead Accelerator enables real estate agents to qualify leads
faster using data to make prioritization decisions; utilize the
propensity score to help understand a lead's transaction
likelihood; and convert more leads to closed deals by identifying
and prioritizing top lead clusters, connecting the right buyer to
the right home," added Sawyer.
In an internal analysis of the solution, Equifax found that the
top 10 percent of the propensity scores captured between 2.4 to 4
times more mortgage applicants than a randomly selected sample of
equal size. As a result, real estate agents can expect improved
productivity and a reduction in time spent with leads by as much as
75 percent.
About Equifax
Equifax is a global data, analytics, and
technology company and believes knowledge drives progress. The
Company blends unique data, analytics, and technology with a
passion for serving customers globally, to create insights that
power decisions to move people forward. Headquartered
in Atlanta, Equifax operates or has investments in 24
countries in North America, Central and South
America, Europe and the Asia Pacific region. It
is a member of Standard & Poor's (S&P) 500® Index, and its
common stock is traded on the New York Stock Exchange (NYSE) under
the symbol EFX. Equifax employs approximately 11,000 employees
worldwide. For more information, visit Equifax.com and
follow the company's news
on Twitter and LinkedIn.
FOR MORE INFORMATION
1550 Peachtree Street, NE
Atlanta, Georgia 30309
Kate Walker
Public Relations
404.885.8058
kate.walker@equifax.com
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SOURCE Equifax Inc.