COLUMBUS, Ohio, Feb. 27, 2019 /PRNewswire/ -- DSW Inc., one of
North America's largest designers,
producers, and retailers of footwear and accessories, is expanding
its partnership with W Nail Bar to add nail salons to five
additional retail locations in Austin (Texas), Washington
D.C. and Dublin
(Ohio). Austin and DC represent new markets for the
company's nail services test, which has until now only been
implemented in DSW locations—"warehouses" as the company refers to
them—in Columbus, Ohio. The
expansion is the next step in the company's test, pilot and roll
strategy.
"We've been encouraged by the reaction we've received to our
nail bar test at our two warehouses in Columbus, and we're excited to expand to two
more markets to gather additional learnings," said Bill Jordan, president of DSW. "The nail bar
services engage customers and create loyalty by inspiring
self-expression. They also create repeat visits to the DSW brand,
where an exciting footwear assortment awaits."
DSW and W Nail Bar began partnering in 2017 to bring customers a
unique shopping experience by offering nail services. Today, the
partnership includes two W Nail Bar locations in DSWs– one at the
company's "lab" at the Polaris Fashion Place shopping center and
one at Easton Town Center, both in Columbus, Ohio.
With the opening of these five additional salons, customers will
be able to enjoy manicure and pedicure services, as well as waxing
services and beer and wine offerings, depending on the location.
Customers who visit a DSW with a W Nail Bar inside are able to
indulge in services starting at $29,
like manicures or the W's signature copper bowl pedicure, while
earning points towards DSW's award-winning VIP Rewards program for
every service and product purchased.
"The W in our name stands for 'we' and we mean it. We are
building a community with our customers, and we are proud to
partner with DSW as we build that community together," said
Manda Mason, founder of W Nail Bar.
"Teaming up with DSW has been so natural for us, and for our
customers, as it enhances their overall salon service – who doesn't
love to get their nails done and shop for a new pair of shoes on
the way out?"
Like DSW, the W Nail Bar strives to be innovative and create
unique customer experiences that inspire self-expression, wellness
and brand loyalty. The partnership with W Nail Bar allows DSW to
engage more with its customers by keeping the experience innovative
and fun, while offering an assortment of additional services.
"DSW's history of innovation has been a hallmark of its success
over the years," said Jordan. "We were one of the first open-sell
concepts in the U.S., and our incredible assortment has always set
us apart. Continuing to innovate in services is one of the ways
we're creating emotional connection and loyalty with our customers,
helping fortify the brand in an ever-changing retail
landscape."
ABOUT DSW
DSW Designer Shoe Warehouse is a leading
branded footwear and accessories retailer offering a wide selection
of brand name and designer dress, casual and athletic footwear and
accessories for women, men and kids. DSW operates more than 500
locations in 44 states and operates a robust ecommerce website
at www.dsw.com, a mobile site at m.dsw.com and via mobile
app. Founded in 1991, DSW is a division of Columbus,
Ohio-based DSW Inc.
ABOUT DSW INC.
DSW Inc. is one of North America's largest designers, producers
and retailers of footwear and accessories. The company operates a
portfolio of retail concepts in nearly 1,000 locations under the
DSW Designer Shoe Warehouse, Shoe Company, and Shoe Warehouse
banners and operates leased locations in the U.S through its
Affiliated Business Group. DSW Inc. designs and produces footwear
and accessories through Camuto Group, a leading manufacturer
selling in more than 5,400 doors worldwide. The Camuto Group owns
licensing rights for the Jessica Simpson® footwear business, and
footwear and handbag licenses for Lucky Brand® and Max Studio®. In
partnership with Authentic Brands Group, DSW Inc. also owns a stake
in Vince Camuto®, Louise et Cie®, Sole Society®, CC Corso Como®,
Enzo Angiolini® and others. More information can be found
at www.dswinc.com.
ABOUT THE W NAIL BAR
The W Nail Bar is a full-service
nail bar headquartered in Columbus,
Ohio, that values cleanliness and customer experience above
all else. Offering artistic manicures and pedicures, as well as
waxing, tinting and spa services, the company is known for its
natural products made in-house. The company's signature copper tubs
provide natural, anti-microbial properties that provide customers
piece of mind that their nail services are being performed in the
cleanest vessel possible. Follow W Nail Bar on Instagram via
@thewnailbar and #thewnailbar.
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SOURCE DSW Inc.