COLUMBUS, Ohio, Aug. 30, 2018 /PRNewswire/ -- DSW Designer
Shoe Warehouse (NYSE: DSW), a leading branded footwear and
accessories retailer, today unveiled its new cause marketing
program DSW Gives. Aligned with DSW's mission of inspiring
self-expression, the program includes three areas of focus:
empowerment, wellness, and community. To support its commitment to
empowerment, DSW has announced a key partnership with national
student-led resiliency organization, Be Strong.
"At DSW, we inspire self-expression every day with footwear and
accessories. We also believe empowerment and wellness in our
communities is essential," says DSW Chief Operating Officer
Michele Love. "By focusing our
efforts in these vital areas, we believe we will create
opportunities for our customers and our associates to more deeply
impact this critical work."
EMPOWERMENT
Be Strong, DSW's key partner in empowerment, works to foster
strength and confidence, and celebrate individuality. Be Strong's
mission is to empower youth through hope and resiliency training
that shines a light on bullying to effect real, positive change. Be
Strong provides support and resources aimed at providing a safe
place for students to reveal challenges they are facing, training
them to be resilient, equipping students with information on local
support services, and uniting them to bring about a positive change
in their sphere of influence.
"We are thrilled to partner with DSW as their mission of
inspiring self-expression aligns with our goal of equipping
students to find power in their own strengths, interests, and
passions," said Ashleigh Cromer, Be
Strong executive director. "DSW and their 25 million rewards
members will help bring lasting change and support to our youth
leaders."
Starting today customers can donate to Be Strong in any DSW
location or can visit www.dsw.com/philanthropy to make a gift. DSW
will match customer donations up to $75,000. Just in time for back to school,
customers can also get involved by sharing notes of encouragement
and resiliency to students via social media as a virtual "high
five" using #BeStrong and #DSWGives.
WELLNESS
DSW supports physical, emotional, mental health and wellness
through its expanded partnership with Soles4Souls. Since 2006,
Souls4Souls has kept 42 million pounds of shoes and articles of
clothing out of landfills, thereby creating sustainable jobs and
supporting micro business opportunities around the world. DSW
customers are encouraged to donate shoes at any DSW store and
receive 50 rewards points in return. Since the launch of its DSW
VIP loyalty program in May, DSW customers have donated more than
200,000 pairs of shoes.
"DSW has fully embraced Soles4Souls' mission and we could not be
more grateful," said Pattie Graben,
Vice President of Corporate Development at Soles4Souls. "By
donating new and gently-worn shoes, DSW customers are helping to
create meaningful opportunities for people in need all over the
world."
COMMUNITY
DSW has been committed to supporting organizations that put
local communities first. From annual United Way fundraisers, Red
Cross blood drives, to supporting industry partnership with Two Ten
Footwear Foundation, DSW is always looking for new ways to help the
community. To date, DSW has donated $7.8 million in monetary and in-kind product
donations.
For more information about DSW Gives, visit:
www.dsw.com/philanthropy
About DSW
DSW Designer Shoe Warehouse is a leading branded footwear and
accessories retailer offering a wide selection of brand name and
designer dress, casual and athletic footwear and accessories for
women, men and kids. DSW operates more than 500 stores in 44 states
and operates a robust ecommerce website at www.dsw.com, a
mobile site at m.dsw.com and via mobile app. Founded in 1991, DSW
is a division of Columbus, Ohio-based DSW Inc.
About DSW Inc.
DSW Inc. is a leading footwear and accessories retailer that
operates a portfolio of several value retail concepts under the DSW
and Town Shoes Limited brands. DSW also supplies footwear at leased
locations in the U.S. through its Affiliated Business Group and
franchised international locations. Products are available
across North America at close to 1,000 retail outlets and
via ecommerce sites and a mobile app. More information can be
found at www.dswinc.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/dsw-forms-dsw-gives-to-shine-a-light-on-empowerment-wellness-and-local-community-300704597.html
SOURCE DSW Inc.