COLUMBUS, Ohio, Aug. 7, 2018 /PRNewswire/ -- DSW Designer
Shoe Warehouse (NYSE: DSW), a leading branded footwear and
accessories retailer, has opened its newest store on the
Las Vegas strip.
Located in the Showcase Mall at 3785 S. Las Vegas Boulevard, the
store is half the size of a typical DSW but delivers the experience
and spectacle Vegas crowds expect. It builds on the company's
recent moves to innovate with nail bars, repair services, custom
performance inserts, and a new store design, based on its Polaris
lab store near Columbus, Ohio.
At the Las Vegas location,
customers are drawn from the Strip into the store through a
video-covered passageway creating a sensory experience of light and
sound on three sides, giving the feel of being inside the
visual display. "Our 'video tunnel' is an immersive and exciting
feature that makes customers feel as if they're flying over a city,
swimming under water, or walking through a desert," says DSW Inc.
Chief Executive Officer Roger
Rawlins. "In reality, they're travelling down an escalator
into the new DSW sales floor, where more unique experiences await."
The store features a one-of-a-kind "Shoevator™," or shoe
elevator. The display wall of shoes includes three elevator lifts,
serviced from a mezzanine over the sales floor. Customers order
shoes from the wall via the DSW app or a tablet located at a nearby
kiosk, which alerts an associate on the mezzanine. The associate
receives the order, picks the ordered shoes, and sends it to the
sales floor in a numbered bin via the "Shoevator™" where the
customer picks it up. "It's essentially a giant shoe vending
machine," explains Rawlins, "inspired by the assembly line-style
mechanisms that we use to move product around our actual
warehouse." Despite the store's smaller footprint, it also boasts a
full assortment of brand name and designer shoes and
accessories.
Customers can also win a pair of special kicks by playing the
Heat Vault Keymaster™ machine. Reminiscent of an arcade classic,
Heat Vault Keymaster challenges players to retrieve sneaker swag in
just two moves by inserting a key into a keyhole using a
joystick.
"DSW has been transforming itself by creating engaging
experiences that stir emotion and inspiration," says Rawlins. "From
the innovations we're bringing to retail through our service tests
like nail bars, repairs, and custom in-soles to this one-of-a-kind
experience in Las Vegas with our
'Shoevator' and video tunnel… DSW
is creating endless opportunities for self-expression."
About DSW
DSW Designer Shoe Warehouse is a leading branded footwear and
accessories retailer offering a wide selection of brand name and
designer dress, casual and athletic footwear and accessories for
women, men and kids. DSW operates more than 500 stores in 44 states
and operates a robust ecommerce website at www.dsw.com, a
mobile site at m.dsw.com and via mobile app. Founded in 1991, DSW
is a division of Columbus, Ohio-based DSW Inc.
About DSW Inc.
DSW Inc. is a leading footwear and accessories retailer that
operates a portfolio of several value retail concepts under the DSW
and Town Shoes Limited brands. DSW also supplies footwear at leased
locations in the U.S. through its Affiliated Business Group and
franchised international locations. Products are available
across North America at close to 1,000 retail outlets and
via ecommerce sites and a mobile app. More information can be
found at www.dswinc.com.
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SOURCE DSW Inc.