PITTSBURGH, April 22, 2021 /PRNewswire/ -- Today, DICK'S
Sporting Goods (NYSE: DKS) announced its VRST (pronounced 'virst')
men's apparel line has signed two-time national champion, Heisman
Trophy winner and top professional football prospect DeVonta Smith as a brand partner.
Highly regarded as one of the most talented, versatile and
stylish players in college football, Smith will be prominently
featured throughout VRST marketing and merchandising and will
represent the brand in both athletic and lifestyle apparel.
"Style, quality, and comfort are all important to me, and it's
clear that VRST is made for men who want to perform at a high level
and look great, wherever they are," said Smith. "I'm excited
to partner with a brand that fits my lifestyle, on and off the
field."
The VRST apparel line caters to today's active male and includes
a variety of tees, hoodies and quarter-zips, along with shorts,
joggers and commuter pants. VRST items range in price from
$30 to $120 and the brand offers multiple inseam and
waist sizing options outside of standard sizes (S-XXL).
VRST, the latest vertical brand from DICK'S Sporting Goods,
launched earlier this year. VRST follows in the footsteps of
successful vertical brands from DICK'S Sporting Goods, including
namesake brand DSG and women's apparel brand CALIA by Carrie Underwood.
"DeVonta's elevated sense of style and electrifying performance
on the field are an ideal representation of what VRST offers men
who demand both style and performance from the clothes they wear,"
said Ed Plummer, Senior Vice
President and Chief Marketing Officer, DICK'S Sporting Goods. "We
are thrilled to have DeVonta on the VRST team and look forward to
watching him thrive on and off the football field."
VRST is exclusively available at various DICK'S locations
nationwide and online at VRST.com and dicks.com. For more
information, please visit VRST.com, or visit the brand on Instagram
and Facebook @VRST or Twitter @VRSTbrand.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods is a leading omni-channel
sporting goods retailer offering an extensive assortment of
authentic, high-quality sports equipment, apparel, footwear and
accessories. As of January 30, 2021,
the Company operated 728 DICK'S Sporting Goods locations across
the United States, serving and
inspiring athletes and outdoor enthusiasts to achieve their
personal best through a combination of its dedicated teammates,
in-store services and unique specialty shop-in-shops dedicated to
Team Sports, Athletic Apparel, Golf, Outdoor, Fitness and
Footwear.
Headquartered in Pittsburgh,
DICK'S also owns and operates Golf Galaxy and Field & Stream
specialty stores, as well as GameChanger, a youth sports mobile app
for scheduling, communications, live scorekeeping and video
streaming. DICK'S offers its products through a dynamic eCommerce
platform that is integrated with its store network and provides
athletes with the convenience and expertise of a 24-hour
storefront. For more information, visit the Investor Relations page
at dicks.com.
Contact: press@dcsg.com
Category: Company
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SOURCE DICK'S Sporting Goods