GOLETA, Calif., May 1, 2019 /PRNewswire/ -- HOKA ONE ONE®, a
division of Deckers Brands (NYSE: DECK) announces Project Carbon X,
a 100K World Record attempt by
multiple HOKA athletes. Project Carbon X will mark the launch of
the Carbon X, a racing shoe that embodies the impossibly-cushioned,
impossibly-lightweight construction pioneered by HOKA upon the
brand's launch ten years ago.
Project Carbon X features a 100K
race starting in Folsom, Calif.
and finishing in Sacramento,
Calif. on Saturday, May 4.
HOKA ultrarunners Jim Walmsley,
Patrick Reagan, Tyler Andrews and Mike
Wardian, alongside reigning IAAF 100K World Champion Hideaki Yamauchi and fellow Japanese runner
Yoshiki Takada, will attempt to
better Nao Kazami's World Record of
6:09:14, set last year. HOKA athlete Sabrina Little, along with Aiko Kanematsu, will also race the 100K and chase the women's World Record of
6:33:11, set in 2000 by Tomoe Abe.
HOKA athletes Sage Canaday,
Tim Freriks, Sarah Bard and Jared
Hazen will act as pacers during the record attempts.
Additionally, five teams of ten runners each will simultaneously
participate in a 10x10K relay on the same course. A mix of HOKA
athletes and athletes from select retail partners, these
mixed-gender teams will also seek to break the 10x10K mixed-gender
World Record.
NorCalUltras, a Roseville,
Calif.-based ultrarunning event management company, will
direct the race.
Information on Project Carbon X, including teaser videos, can be
found here. This page will also host a livestream of Project Carbon
X May 4. The 10x10K mixed-gender
relay begins at 5:50 AM PST, and the
100K race begins at 6 AM. The live feed will include commentary from
HOKA athletes Magda Boulet and
Eric Senseman, among other
commentators.
"My passion and love of running is rooted in the trails;
however, road ultras have a history that excites me," said
Walmsley, who in 2018 set a course record at both the Western
States Endurance Run and Lake Sonoma 50 Mile, and won his third
consecutive "Ultrarunner of the Year" title from
Ultrarunning Magazine. "I'm fortunate to work with HOKA
given their history of creating innovative, performance-oriented
products for any surface or distance."
"Project Carbon X celebrates HOKA's vision of empowering a world
of athletes to fly over the Earth," said Wendy Yang, President of HOKA ONE ONE. "Some of
our top athletes will be chasing a new world standard in our most
innovative shoe yet, and they'll be doing it alongside relay teams
who are also chasing a world record. The Carbon X is designed for
athletes of all types to chase their own personal best."
The Carbon X is designed to propel athletes to their best
performance and is filled with features for athletes of all levels,
regardless of distance or speed. It features a carbon-fiber plate
in its midsole and an aggressive Metarocker™, which are designed to
provide an efficient, propulsive ride for athletes going any speed.
HOKA's signature active footframe construction is designed to make
the shoe remarkably stable and supportive for a racing flat that
weighs in at a mere 8.5 ounces (men's size 9).
"The Carbon X embodies everything that has made HOKA such a
popular and quickly-growing brand," said Gretchen Weimer, Vice President of Product at
HOKA ONE ONE. "Combining premium performance engineering, an
extraordinary weight-to-cushion ratio, and a user-friendly geometry
and ride, this shoe is designed to empower athletes the world over,
and to help them feel like they can fly."
The Carbon X will be available for sale at hokaoneone.com
May 15, and will launch globally
online and in retailers June 1.
About HOKA ONE ONE®
HOKA ONE ONE® produces premium performance footwear for athletes of
all types. Initially distinguished by their extra-thick midsoles,
HOKA shoes were first embraced by competitive ultrarunners because
of their enhanced cushioning and inherent stability, and today are
designed to meet the running, walking and fitness needs of a wide
variety of users. HOKA's road running, trail running, hiking and
fitness shoes appeal to serious runners and fitness enthusiasts
alike who enjoy the shoes' unique ride and performance
characteristics. For more information, visit hokaoneone.com or
follow @hokaoneone #timetofly.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions
of loyal consumers globally. For more information, please
visit www.deckers.com.
About the City of
Folsom
Folsom is a dynamic and contemporary city with
strong roots in gold rush and railroad history. Beautifully located
between Folsom Lake and the shores
of Lake Natoma, Folsom is a recreational paradise with 56-plus
miles of trails providing easy access for runners, paddlers,
boaters and cyclists. The recently-opened Johnny Cash Trail is a great addition to the
extensive trail system. With 46 parks, a year-round Aquatic Center
and a very temperate climate, Folsom is a frequent host for a wide
variety of sporting events. The revitalized Historic District is a
big draw with shopping, dining and history in a quaint, walkable
downtown. The Harris Center, a 50 million
dollar performing arts venue, brings major entertainment
into the community.
The arrival of Intel 20-plus years ago was the launch of
Folsom's reputation as a high-tech hub for the region. Today, the
development of land south of Highway 50 for residential and
commercial expansion will put Folsom on the map again for
innovation and opportunity. Folsom's schools and quality of life
are continually recognized nationally, including "#1 Place to Raise
a Family in California" by
WalletHub.com.
Folsom is conveniently located 20 miles east of Sacramento and halfway between San Francisco and Lake Tahoe. Lean more about
the City of Folsom at
www.VisitFolsom.com.
About Sacramento
County
Sacramento
County covers 984 square miles and is home to 1.5 million
residents and seven cities. The population of Sacramento County's unincorporated area is
564,657. If it were a city, it would be the largest in the greater
Sacramento region and the 5th
largest in the state. Sacramento
County has more than 30 departments and offices that provide
services to County residents. The County is responsible for
services including the Airport System, Animal Care and Regulation,
Clerk Recorder, Criminal Justice, Health and Welfare, Property Tax
System, Regional Parks, Sheriff, Transportation, Waste Management
and Recycling, Voter Registration, and Water Resources, among
others.
About NorCalUltras
NorCalUltras is Northern California's premiere ultrarunning
event management company. NorCalUltras trail races are renowned for
providing runners with first class experience from start to finish.
Each endurance race features excellent, well-marked courses, a
professionally organized race team, top of the line swag and
remarkable post-race festivities. For more information visit
www.norcalultras.com.
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SOURCE Deckers Brands