Coty Expands Beauty Tech Offerings Globally with Omni-Channel Perfect Corp. Partnership
September 27 2021 - 8:00AM
Business Wire
Augmented reality, artificial intelligence
tools promise to enrich the consumer experience across digital,
social and in-store
Coty, Inc. (NYSE: COTY) today announced a
multi-channel agreement with leading beauty tech solutions provider
Perfect Corp. that will embed a suite of best-in-class augmented
reality and artificial intelligence experiences into the digital
marketing toolkits of its beauty brands. The technology solutions
will provide virtual try-ons, online skin diagnostics, and
data-driven personalization for brands including CoverGirl, Sally
Hansen and philosophy, among others, as well as for Coty’s broad
fragrance portfolio.
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Coty expands beauty tech offerings
globally with omni-channel Perfect Corp. partnership (Graphic:
Business Wire)
In addition to enhancing e-Commerce experiences, the partnership
promises to enrich in-store shopping with touchless product
experiences at a time when hygiene and safety are dominating
retailer operations and consumer mindsets.
Perfect Corp. Partnership Advances Beauty Tech and
Personalization for Coty Brands
"This partnership adds a new dimension to Coty’s digital
journey, incorporating some of the best augmented and virtual
reality technologies that will help the full portfolio of our
brands unlock the best digital user experience and, as a result,
help advance social selling,” said Coty Chief Digital Officer
Jean-Denis Mariani.
Mariani continued: "It is key for us as a leader in beauty to
select the right technology partners that will help our consumers
discover, try and shop for our brands, online and offline, in the
most personalized and easiest ways possible.
Imagine opening a livestreaming session with your favorite
makeup brand, and during it discovering a new lipstick through your
preferred influencer, trying the product on virtually from your
sofa, and seamlessly going to check out – all without ever clicking
out of the livestream. This is what we are working on, Coty and
Perfect Corp. We will introduce exciting first-to-market
innovations and advanced brand tools across all channels,
seamlessly integrating augmented reality, virtual try-on, social
selling, data-driven personalization, and more.”
“Perfect Corp. has always been at the forefront of virtual
try-on experiences, digital storytelling and AR technologies,” said
Perfect Corp. founder and CEO Alice Chang. “Our extensive
partnership with Coty helps propel some of world’s largest brands
further into the new age of social commerce and DTC selling with
unmatched personalization, live-steam and leading technology-driven
capabilities, which is becoming increasingly important for
consumers when shopping with their favorite brands.”
Coty Expands Digital-First Omnichannel Strategy with Perfect
Corp. Technology
Today’s announcement follows Coty’s “Digital-First Omnichannel”
strategy that focuses on digital storytelling and discovery.
Coty is home to some of the most exciting DTC brands as well as
some of the most iconic and longstanding names in the beauty aisle,
presenting an unmatched landscape for experimentation when it comes
to offering consumers new ways to engage with and buy their
favorite brands.
Also included in the long-term agreement between Coty and
Perfect Corp. is a development roadmap for co-creation of exclusive
technologies for Coty brands.
The partnership comes on the heels of other recent investments
in e-Commerce and direct to consumer selling initiatives and is
Coty’s first omnichannel digital solution that will be scaled
companywide.
ABOUT COTY Coty is one of the world’s largest beauty
companies with an iconic portfolio of brands across fragrance,
color cosmetics, and skin and body care. Coty is the global leader
in fragrance and number three in color cosmetics. Coty’s products
are sold in over 150 countries around the world. Coty and its
brands are committed to a range of social causes as well as seeking
to minimize its impact on the environment. For additional
information about Coty Inc., please visit www.coty.com.
ABOUT PERFECT CORP. With over 900 Million downloads
globally, Perfect Corporation is dedicated to transforming how
consumers, content creators and beauty brands interact together
through AI and AR technologies. Our experienced team of engineers
and beauty aficionados are pushing the frontiers of technology to
create the beauty platform of the future – a fluid environment
where individuals express themselves, learn the latest about
fashion and beauty, and enjoy instant access to the products from
their favorite brands. To discover expert beauty tech insights and
unlock powerful ROI secrets, read our Complete Guide to Beauty
Tech.
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PRESS CONTACTS Amy Juaristi |
amy_juaristi@cotyinc.com | 212.389.7146 Perfect Corp. official
website: https://www.perfectcorp.com Perfect Corp. on
LinkedIn:
https://www.linkedin.com/company/perfect-corp/ Perfect Corp.
official Blog: https://www.perfectcorp.com/business/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone:
+886-2-8667-1265, ext. 2167 USA: Ali Shapiro at
contact_pr@perfectcorp.com or by phone +1 (212) 334-9753 ext. 147
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by
phone: +81-3-5875-6651 China: Winter Zhang at
Winter_zhang@perfectcorp.com or by phone: +86-21-2231-0542
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
United Kingdom: Will Parrott at
contact_pr_uk@PerfectCorp.com Mexico: Ingrid Motta at
contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
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