Coty Reinvents Fragrance Sampling for a New Era
July 12 2021 - 2:00AM
Business Wire
- Coty to roll-out a touch-less fragrance tester to retailers
globally within the next 12 months
- The smart device offers retailers access to usage data to
optimize product positioning and customer experience
- Developed together with Êverie, a start-up that specializes in
smart devices, micro-dosing and diffusion technologies
- New fragrance testing ritual to reduce the amount of fragrance
waste and increase lifespan of tester bottles
Coty Inc. (NYSE: COTY), one of the world’s largest beauty
companies and the global leader in fragrances, today announced the
introduction of a digitally-enabled touch-less fragrance testing
device intended for use at beauty retailers within the next 12
months. Real world testing of the units at brick & mortar
retail stores begins this month in key European markets, followed
by a planned trial in Asia later this year.
Coty’s touch-less fragrance tester is a digital innovation that
gives customers the ultimate control over fragrance discovery in
store. While spray testers oversaturate the air, overwhelming the
senses and surrounding environment, this device delivers a single
droplet of liquid directly to an arm or a blotter, offering
customers a less invasive testing experience. It also uses data to
allow Coty, in partnership with retailers, to optimize the
placement of the testers and the customer experience by ensuring
beauty advisors are on the spot when needed.
Coty is partnering with Êverie, a French start-up specializing
in smart devices, micro-dosing and diffusion technologies, to bring
Coty’s touch-less fragrance tester to life. A multidisciplinary
group from Coty have worked alongside Êverie over the past year to
develop a connected easy-to-maintain and sustainable device. This
touch-less fragrance tester is able to work for weeks without a
battery recharge and reduces perfume loss compared to traditional
testers. It will be compatible with all Coty’s fragrance testers
and can be uniquely personalized to each of Coty’s brands.
Claire Catherine-Mercier, Vice
President Retail Experience, said:
“Coty’s touch-less fragrance tester is a breakthrough innovation
developed in partnership with Êverie. With the return of in-person
shopping, the health and safety of our consumers are always at the
forefront of our minds. Deploying a single drop of liquid to the
skin with the same restitution as traditional testers, this new
technology eliminates unnecessary waste and offers a safe,
contact-free alternative for testing.”
Today’s announcement comes as stores are re-opening around the
world--and as hygiene and safety have become an integral part of
the experience at brick & mortar retailers. The creation of a
new touch-less luxury ritual for testing will support those
consumers that need to try perfume before buying, and ultimately
will drive sales at stores.
About Coty Inc.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance and
number three in color cosmetics. Coty’s products are sold in over
150 countries around the world. Coty and its brands are committed
to a range of social causes as well as seeking to minimize its
impact on the environment. For additional information about Coty
Inc., please visit www.coty.com.
About Êverie
Êverie is a young and innovative company with a resolute focus
in re-inventing beauty rituals in partnership with well known
brands. With a focus on fragrance, skin care and make-up, we have
proprietary breakthrough technologies in micro-fluidics,
atomization, and micro delivery of fluids. These technologies fuel
a range of new products to come. Êverie is agile in the holistic
innovation cycle; from ideation until industrialisation. Based in
the south of France Êverie was founded in 2011 by Wim Meulenkamp
(CEO) and Laurent Foucher (CTO).
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version on businesswire.com: https://www.businesswire.com/news/home/20210711005023/en/
Investor Relations Olga Levinzon,
+1 212 389 7733 olga_levinzon@cotyinc.com
Media – for Coty Antonia Werther,
+31 621 394495 Antonia_Werther@cotyinc.com
Media – For Êverie Wim
Meulenkamp, CEO Êverie +33 (0)7 86 39 00 23
Wim.meulenkamp@everie.com
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