Coty Announces the Relaunch of Kylie Cosmetics With New and Improved Clean and Vegan Formulas
July 01 2021 - 11:06AM
Business Wire
New Direct-to-Consumer website and select
brick and mortar retailers ensure global availability of Kylie
Cosmetics for the first time ever
Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics
with new and improved formulas that are clean and vegan, along with
refreshed packaging. Consumers will now be able to shop the brand
globally through select brick and mortar retailers and a new
Direct-to-Consumer website launching July 15 that offers access to
both Kylie's cosmetics and skincare brands for the first time.
“I’m so proud to relaunch Kylie Cosmetics with all new formulas
that are clean and vegan,” said Kylie Jenner. “Innovation has come
far in the past few years. When creating this line, it was so
important to me to commit to using clean ingredients across the
board, but to never sacrifice performance. My new lip kit has
8-hour wear and is so comfortable on the lips, and all my new
formulas are amazing. I’m excited for everyone to try the new
products.”
Kylie Jenner originally embarked on her beauty business in 2015
with the launch of Kylie Lip Kits - a collection of three liquid
lipsticks with corresponding lip liners in one ready-to-go kit.
Since then, Kylie has expanded her beauty empire across multiple
categories, launched her skincare line, Kylie Skin, as well as
grown her cosmetics brand to become the most-followed beauty brand
in the world, with her unique annual collections and frequent
online sell outs.
Now, Kylie and COTY continue to expand her beauty empire with
new and improved formulas that are clean and vegan, without
compromising high performance, high pigment, and long-lasting
color. These updated formulas have been created without animal
oils, parabens, or gluten, along with a long list of over 1,600
other potentially harmful and irritating ingredients. All products
have been formulated with carefully selected ingredients that help
improve and support the skin’s healthy appearance.
“We are excited about the relaunch of Kylie Cosmetics with a
reformulated range that is really at the forefront of everything
Gen Z wants”, said Sue Y. Nabi, Coty’s CEO. “Kylie Cosmetics is
followed by many millions of people across the world. Our new
online platform, along with selected retailers, allows consumers to
buy their whole beauty routine in one space, from the cleanser to
the moisturizer, the highlighter, or the lip color.”
The revamped Kylie Cosmetics has strong consumer test results to
support its efficacy. The new and upgraded formula of Matte Liquid
Lipstick is long-lasting with a budge-resistant 8-hour wear time*,
while the new lip liner is waterproof** and long-lasting for up to
24-hours*. During an additional consumer test of the new Pressed
Blush Powder, 100% agree that it is comfortable to wear and doesn’t
dry out the skin***. Included in this relaunch is Kylie Cosmetics
latest innovation of Kyliner Gel Pencil - Kylie’s secret to
creating her signature ultra-defined eyeliner looks. Available in
15 waterproof shades and two finishes, this ultra-creamy,
ultra-gliding formula delivers perfect one-stroke application. More
information on all the consumer test results can be found on
KylieCosmetics.com.
This launch will be the first time that Kylie Cosmetics will be
available to shop in-store globally at select retail partners
including Harrods and Selfridges in the UK, Douglas in Europe, and
Mecca in Australia. In the US, the brand will relaunch with the new
line in Ulta Beauty stores in August.
The new direct-to-consumer (DTC) website will launch on July 15,
2021 and be the first-time consumers are able to shop both Kylie
Skin and Kylie Cosmetics in one location. The site will be the
first destination for all new product launches and collection drops
and will also feature new educational content and shoppable
selections of Kylie’s favorite products.
Links to the DTC websites below:
- United States: https://www.KylieCosmetics.com
- United Kingdom: https://kyliecosmetics.com/en-gb/
- France: https://kyliecosmetics.com/fr-fr/
- Germany: https://kyliecosmetics.com/de-de/
Social Media:
- Instagram: @KylieCosmetics
- Facebook: https://www.facebook.com/KylieCosmetics/
- Twitter: https://twitter.com/kyliecosmetics
- Tik Tok: https://www.tiktok.com/@kyliecosmetics
About Coty Inc.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance and
number three in color cosmetics. Coty’s products are sold in over
150 countries around the world. Coty and its brands are committed
to a range of social causes as well as seeking to minimize its
impact on the environment. For additional information about Coty
Inc., please visit www.coty.com.
About Kylie Cosmetics and Kylie Skin
Inspired by her love for makeup and passion for business, Kylie
launched her cosmetics brand, Kylie Cosmetics in November 2015. The
debut product, the Kylie Lip Kit, sold out in less than a minute
and Kylie's direct to consumer retail concept disrupted the beauty
industry. Her eCommerce site KylieCosmetics.com is now one of the
most successful online stores in the world today and in March 2019,
Kylie Cosmetics was recognized by Fast Company as one of the ‘The
World’s 50 Most Innovative Companies’ for “authentically connecting
with an entire generation.” In May 2019, Kylie launched her
skincare brand, Kylie Skin, featuring products that are cruelty
free, vegan, gluten free, paraben and sulfate free and suitable for
all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands
with a focus on jointly building and further developing the beauty
business into a global powerhouse brand. In July 2021, Kylie
announced the relaunch of Kylie Cosmetics as clean and vegan, with
first-time global availability through select brick and mortar
retailers such as Harrods and Selfridges in the UK, Douglas in
Europe, and Mecca in Australia along with a new Direct-to-Consumer
website where consumers are able to shop both Kylie Skin and Kylie
Cosmetics.
Consumer Claim Results:
*Instrumental test (assessment of long lasting of a make-up
product) conducted with 20 women
**Instrumental test (assessment of “water resistance” of a
make-up product) conducted with 20 women
***Consumer acceptance test conducted with 50 women between
18-40 years, current users of blush. Product use for 1
week.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210701005658/en/
Investor Relations Olga Levinzon,
+1 212 389 7733 olga_levinzon@cotyinc.com Media – for Coty Ariel Dunne, +1 646 484 3653
Ariel_Dunne@cotyinc.com Media – for Kylie
Jenner Christy Welder, +1 212 995 2147
cwelder@fullpic.com
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