HEALDSBURG, Calif.,
Nov. 8, 2021 /PRNewswire/ -- Today,
SIMI Winery, one of the original pioneers of Sonoma County, announced a novel partnership
with Reese's Book Club (RBC), the online book club founded by Hello
Sunshine founder Reese Witherspoon.
Together, these brands will spotlight diverse female narratives and
deepen connections within the community by offering book club
members, wine drinkers and lovers of literature more ways to engage
with stories and each other.
To inspire people to embrace the ritual of sharing wine and
books, SIMI and Reese's Book Club are kicking off the partnership
with the Editor's Collection, a limited-edition holiday box set of
two SIMI wines, beautifully packaged and labeled, along with a
personal note from Reese. The curated collection is available for
presale exclusively at SimiWinery.com/the-editors-collection.
"We are thrilled to kick off SIMI Winery's partnership with
Reese's Book Club. These brands are united by two inspiring female
leaders — Isabelle Simi and
Reese Witherspoon — who carved their
own paths and, through sheer grit and determination, shared their
passions with the world," said Mallika
Monteiro, EVP, chief growth, strategy and digital officer,
Constellation Brands, the parent company of SIMI Winery. "Together,
these female-led brands will spotlight diverse narratives and
deepen connections within the community by offering readers and
drinkers more ways to engage with these stories and each other. The
Editor's Collection was inspired by the quality and thoughtful
craftsmanship behind both of our brands, and this is just the start
of much more to come."
Founded in 2015, Reese's Book Club seeks to be the most
meaningful book club community for women by celebrating narratives
that place women at the center. Founded in 1876, SIMI is known for
its legacy of female winemakers, starting with its namesake,
Isabelle Simi, and continues its
storied tradition of female leadership in winemaking today.
Isabelle famously persevered after losing her father and uncle, and
in the wake of Prohibition was able to create a thriving business
when other wineries were struggling to survive.
"We're always looking for ways to deepen our relationship with
our wonderful reading community," said Sarah Harden, CEO, Hello Sunshine. "When our
members shared that wine was a top product they were seeking to
enjoy alongside books, we knew that SIMI's incredible female
founder's story and commitment to her craft would make a perfect
pairing!"
Available for a limited time only, the Editor's Collection will
feature Sonoma County Chardonnay and Cabernet Sauvignon. Each box
retails for $55 for a two-pack and
$135 for a six-pack. Preorders are
available now, and packages will ship beginning Nov. 15, 2021. Read along as the SIMI Winery and
Reese's Book Club story unfolds, and learn about future offerings
by following @SimiWinery on Instagram, Twitter and Facebook and downloading the free
Reese's Book Club app from the Apple App
Store or Google
Play.
About SIMI Wines:
For over 140 years, SIMI has been producing world-class wines
and is one of the oldest continuously operating wineries in
California history. Founded by
brothers Giuseppe and Pietro Simi,
who immigrated to California from
Italy, SIMI has been making wine
in the United States since 1876.
Isabelle Simi, daughter of Giuseppe,
took over management of the winery for over 70 years and today, her
spirit of determination continues to drive the female led
winemaking team. Simi produces quality wines sourced from the best
of Sonoma County and crafts a
range of remarkable offerings. SIMI's Sonoma County-designate wines include
Chardonnay, Cabernet Sauvignon, Pinot Noir, and Sauvignon Blanc and
delivers true-to-fruit expressions of Sonoma every vintage. SIMI's Reserve tier
offers distinct Chardonnays, Pinot Noirs, and Cabernet Sauvignons
from noteworthy Sonoma sub-AVAs
and single vineyard designates including the Russian River Valley and Alexander Valley. For more information,
visit www.simiwinery.com.
About Constellation Brands:
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to
build brands that people love because we believe sharing a toast,
unwinding after a day, celebrating milestones, and helping people
connect, are Worth Reaching For. It's worth our dedication, hard
work, and the bold calculated risks we take to deliver more for our
consumers, trade partners, shareholders, and communities in which
we live and work. It's what has made us one of the fastest-growing
large CPG companies in the U.S. at retail, and it drives our
pursuit to deliver what's next.
Today, we are a leading international producer and marketer of
beer, wine, and spirits with operations in the U.S., Mexico, New
Zealand, and Italy. Every
day, people reach for our high-end, iconic imported beer brands
such as Corona Extra, Corona Light,
Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and
our high-quality premium wine and spirits brands, including the
Robert Mondavi Brand Family, Kim
Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka,
Casa Noble Tequila, and High West Whiskey.
But we won't stop here. Our visionary leadership team and
passionate employees from barrel room to boardroom are reaching for
the next level, to explore the boundaries of the beverage alcohol
industry and beyond. Join us in discovering what's Worth Reaching
For.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
About Hello Sunshine:
Founded by Reese Witherspoon,
Hello Sunshine is a media company that puts women at the center of
every story it creates, celebrates and discovers. Hello Sunshine
tells stories across all platforms – from scripted and unscripted
television, feature films, animated series, podcasts, audio
storytelling, and digital series – all shining a light on where
women are now and helping them chart a new path forward. Hello
Sunshine is also home to Reese's Book Club and the newly launched
RBC App. Fast growing in reach and influence, this community is
propelled by meaningful connections with stories, authors and
fellow members. Hello Sunshine acquired Sara Rea's SKR Production to expand its
unscripted content and was named the #2 Most Innovative Company in
Media for 2020 by Fast Company Magazine and one of Time Magazine's
100 Most Influential Companies of 2021.
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SOURCE SIMI Winery